Yaagneshwaran Ganesh (often called as "Yaag") is among the top 100 global martech influencers, and is responsible for the growth and product adoption for Freshchat, a customer engagement platform powering live chats and conversational marketing across industries. He is also a TEDx speaker, a member of Forbes Council and author of 5 books, with the latest one titled “Syncfluence”. He has been a speaker across business forums such as CII Young Indians, Chamber of Commerce Netherlands, Kerala Startup Mission (Initiative by Govt of Kerala), and academic institutions such as IITs, Saxion University of Applied Sciences and more. He is an active member of the startup ecosystem and is part of the Google for Entrepreneurs initiative "Startup Weekend", thus being a sounding board for startups in APAC and Europe. Yaag also writes columns for HuffingtonPost, Forbes, Martech Series, Martech Advisor, dtNEXT, Techstory, ManagementNext and has been a regular blogger on RonSela.com, the thought leader on marketing practices.
According to Teradata’s ‘State of AI for Enterprises’ report in October 2017, 80% of enterprises have active AI in production today, with Asia-Pacific leading all regions. With all the major tech companies reorienting themselves around AI and the announcement of self-driven cars from several automobile majors, we can say with conviction, that the AI wave has arrived.
The most basic aspect of striking a conversation with someone is to converse about something that would interest them. Yet, in a B2B business scenario, we are too focused on what we would like to sell rather than trying to know where a customer stands in their business journey, what their priorities are at that given point in time and more. All we do is, go after the leads assigned to us on our CRM.
In a connected world where things are linked to other things and people, there are multiple touchpoints to manage. To a marketer, this means – they have to manage these touchpoints, which are invariably expected to increase in the days to come.
Right from the beginning of the year 2019, you could almost say that there is no doubt on the impact AI will have in the upcoming years. Reports from IDC states that the adoption of cognitive systems and AI will result in a drastic revenue increase worldwide from nearly $8 billion in 2016 to upwards of $47 billion in 2020.
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