Comments (2)
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Natalie Wood
Copy & content writers work well together....
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Scott Andrews
Got it mate cheers
There are 3 main differences between content writing and copywriting.
Copywriting is written with the purpose of creating a sale or conversion. So this might be a webinar script, a sales letter, a video or a Facebook ad.
Content writing's main purpose is creating engagement.
So think blog posts, videos, Instagram posts, captions, images and graphics.
Copywriting is extremely one-directional. it’s intentional, and it ends with a singular call to action.
Content writing, on the other hand, is very multi-directional.
It’s like a conversation between friends. So think of a blog post and how it creates conversation and engagement with multiple sources, questions and calls to action included in that blog post.
Copywriting presents an offer. So the goal of a good copywriter should be to increase conversion rate and, ultimately, increase revenue.
Content writing, on the other hand, creates engagement and builds brand loyalty. So the goal of a content writer should be to get more likes, shares, comments, add goodwill and value to your business.
A business needs both. The more content and value you add, the more credibility you build. A content writer really makes a copywriter's job a whole heck of a lot easier.
Got it?
Copy & content writers work well together....
Got it mate cheers
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