Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.
Content marketing is the most powerful form of marketing you can control to generate warm, qualified inbound leads to grow and scale your business.
Take a moment to think about this. Reverse engineer your thought process and ask yourself what makes a company grow?
The Alchemist is a famous novel written by Brazilian author Paulo Coelho.
Many companies still publish content randomly from requests coming from higher management, from partners or just to keep up with the competition.
The power of content marketing lies in building a future audience and generating revenue.
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