Take a moment to think about this. Reverse engineer your thought process and ask yourself what makes a company grow?
The real answer is - You want your reader, viewer, or listener to take a specific action that will help you generate leads, revenue and grow your company.
An online company is a business conducted entirely on the internet. Online companies may encompass selling goods and services, as well as SaaS solutions.
It doesn’t matter if it’s online or offline, it could be clicking on a link, making an inquiry, calling someone, booking a meeting, or going on to the next steps of your funnel.
Anything that creates an emotional hook, creates a lasting impression.
It's your messaging, your words, your copy that is going to motivate or influence them to take this action. So if you want to be good at getting people to do something, then you have to get good with your copywriting.
It’s not a great product that is going to make a company rich, it’s not building an amazing funnel, it is not driving traffic or building email lists that are going to make a company rich.
Words and branding can have the most amazing results. Often, it is not the best product/service in the world that sells — but rather how the holistic presentation of such makes a person feel about themselves.
It’s the words, it’s the "copy" that is going to help a company grow. It’s the way that you inspire people with your stories and emotions that clicks and gets them to choose you over the competition.
Copywriting is one of the most crucial elements of an online company.
2022 is seeing brands choose to base their identities around handwritten, unpolished lettering and illustrations.
Great "copy" speaks with the people.
You don’t really have to sell anything to make people interested in you. They will feel interested in what they read attracts them. This could be in any format, email, poster, advert, landing page – the reality is people love to buy stuff but the copywriting is the magic that makes them do it.
Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.