Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.
The short answer is yes: brand is particularly relevant for businesses that don’t advertise.
For your business to be enduring and profitable, it must bring something that not only fills a customer need, but is also clearly different.
What’s the single biggest economic rationale for brand?
Recently, the term “employer brand” has come into vogue.
What is an overview of the Ironclad Method for building a brand?