How Much Rigor Should Go into Your Brand Strategy?
Your brand strategy should only be as rigorous as your business goals need it to be.
- 01/08/2023
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Is Building A Brand About New Customers or Old Customers?
Building a brand is about both new customers and old customers.
- 28/06/2023
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Do You Confuse Your Brand’s TAM with your Target?
Early on when articulating your brand strategy, you need to define the target audience.
- 16/05/2023
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Why Should You Embrace Plain Language with Your Brand?
Plain language is a clear, concise, and easy-to-understand writing style that can benefit your brand in several ways.
- 13/02/2023
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