Lindsay Pedersen Brand Strategy Expert

Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.

 

 

 
Brand Strategy: What is an Overview of the Ironclad Method for Building a Brand?

Brand Strategy: What is an Overview of the Ironclad Method for Building a Brand?

What is an overview of the Ironclad Method for building a brand?

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28-10-2020 19:01:40

What If There Isn't Much Difference Between You and Your Competitor?

Well, first you need to recognize that this is not sustainable: not if you aim to be a profitable and growing company.

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How Do I Win When Amazon is my Competitor?

How Do I Win When Amazon is my Competitor?

You cannot “out-Amazon” Amazon.

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How to Create a Sticky Brand Name

How to Create a Sticky Brand Name

As a brand strategist, I am frequent asked for advice on naming a business or a product. 

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