Lindsay Pedersen Brand Strategy Expert

Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.

 

 

 
What Are the Optimal Conditions for Defining your Brand Strategy?

What Are the Optimal Conditions for Defining your Brand Strategy?

Your brand strategy is your North Star.

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Brand Strategy: How To Identify Your True Frame of Reference

Brand Strategy: How To Identify Your True Frame of Reference

A brand strategy is a statement of what makes you not only compelling to customers, but truly different from their alternative options. 

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Framework For Evaluating Creativity

Framework For Evaluating Creativity

Evaluating creativity requires having the right framework.

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How Do I Know If My Brand Strategy is Working?

How Do I Know If My Brand Strategy is Working?

Brand strategy feels squishy and unmeasurable to some people. But there is no need for this to be true.

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How Can a Leader Model a Brand?

How Can a Leader Model a Brand?

Modeling your brand is what distinguishes you from competitors and helps to highlight your products and services.

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