Lindsay Pedersen Brand Strategy Expert

Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.

 

 

 
Is Building A Brand About New Customers or Old Customers?

Is Building A Brand About New Customers or Old Customers?

For a brand to be good, it needs to make a promise that’s meaningful, differentiated, easy to learn and easy to understand – and then it needs to fulfill that promise every time.

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How Cognitively Easy is Your Brand?

How Cognitively Easy is Your Brand?

My son is in charge of feeding our cat, Oscar.

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Is Brand Relevant for Businesses That Don’t Advertise?

Is Brand Relevant for Businesses That Don’t Advertise?

The short answer is yes: brand is particularly relevant for businesses that don’t advertise.

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How to Make Your Business Stand Out From the Competition

How to Make Your Business Stand Out From the Competition

For your business to be enduring and profitable, it must bring something that not only fills a customer need, but is also clearly different.

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What’s The Single Biggest Economic Rationale For Brand?

What’s The Single Biggest Economic Rationale For Brand?

What’s the single biggest economic rationale for brand?

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