Lindsay Pedersen Brand Strategy Expert

Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.

 

 

 
8 Hacks Big Brands Use To Listen To Customers

8 Hacks Big Brands Use To Listen To Customers

The most valuable brands are the ones that solve deep human needs for their customers.

Read More...
How is Brand Strategy Like Other Forms of Strategy?

How is Brand Strategy Like Other Forms of Strategy?

Strategy itself is the encapsulation of how you’re going to achieve a given aim.

Read More...
How Do I Make My Brand Magnetic?

How Do I Make My Brand Magnetic?

Brands that feel human create magnetism.

Read More...
Is Building A Brand About New Customers or Old Customers?

Is Building A Brand About New Customers or Old Customers?

For a brand to be good, it needs to make a promise that’s meaningful, differentiated, easy to learn and easy to understand – and then it needs to fulfill that promise every time.

Read More...
How Cognitively Easy is Your Brand?

How Cognitively Easy is Your Brand?

My son is in charge of feeding our cat, Oscar.

Read More...