Lindsay Pedersen Brand Strategy Expert

Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.

 

 

 
Who Owns the Creative Brief?

Who Owns the Creative Brief?

Leaders, don't be lazy. Your creative partner does not own the creative brief. You do.

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Why Should We Show Rather Than Tell?

Why Should We Show Rather Than Tell?

Humans are wired for images. The most effective brands leverage this.

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Why is it a Bad Idea to Ask Your Customers How to Innovate?

Why is it a Bad Idea to Ask Your Customers How to Innovate?

Brand is about being different. Not better. Different. 

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What’s The Overlap Between Purpose and Brand Strategy?

What’s The Overlap Between Purpose and Brand Strategy?

To achieve a “why” you need a “how.” Don't leave your "why" hanging.

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How Can I Use Brand to Prioritize?

How Can I Use Brand to Prioritize?

Until the 1940s, the word “priority” was pretty much always used in the singular.

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