Lindsay Pedersen Brand Strategy Expert

Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.

 

 

 
When is a Good Time to Define your Brand Strategy?

When is a Good Time to Define your Brand Strategy?

Your brand strategy is your business’s North Star.

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How To Grow A Brand With a Small Budget?

How To Grow A Brand With a Small Budget?

It’s common to dismiss a brand when you have a small budget.

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8 Hacks Big Brands Use To Listen To Customers

8 Hacks Big Brands Use To Listen To Customers

The most valuable brands are the ones that solve deep human needs for their customers.

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How is Brand Strategy Like Other Forms of Strategy?

How is Brand Strategy Like Other Forms of Strategy?

Strategy itself is the encapsulation of how you’re going to achieve a given aim.

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How Do I Make My Brand Magnetic?

How Do I Make My Brand Magnetic?

Brands that feel human create magnetism.

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