Lindsay Pedersen Brand Strategy Expert

Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.

 

 

 
What Can We Learn about Brand from the Explorer Sir Ernest Shackleton?

What Can We Learn about Brand from the Explorer Sir Ernest Shackleton?

I’m going to read you a newspaper ad that appeared in the year 1900.

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How Does Brand Strategy Save Money?

How Does Brand Strategy Save Money?

When your budget is modest, you need every dollar to work hard. You need focus.

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How Different Should Your Brand Be?

How Different Should Your Brand Be?

How different should a brand be? All brand positioning should differentiate you.

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Brand Strategy: How Do I Name my Product or Company?

Brand Strategy: How Do I Name my Product or Company?

Don’t name your company or your product. Name your positioning.

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What is a Wrong Way to Approach Building a Brand Strategy?

What is a Wrong Way to Approach Building a Brand Strategy?

A wrong way to approach building a brand is to be you-centric, rather than customer-centric.

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