Lindsay Pedersen Brand Strategy Expert

Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.

 

 

 
Why Should Your Business Choose a Lane?

Why Should Your Business Choose a Lane?

Focusing on your strengths can help you create a more efficient work flow with your team.

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The Three Moments of Truth in Branding

The Three Moments of Truth in Branding

Moments of truth are based on interactions with your product or brand that either make or break the customer experience. 

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What Are the Metrics of Brand Strategy?

What Are the Metrics of Brand Strategy?

If you like measurability, you are in good company.

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8 Hacks Big Brands Use To Listen To Customers

8 Hacks Big Brands Use To Listen To Customers

The most valuable brands are the ones that solve deep human needs for their customers.

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How do I Identify Our Best Positioning Versus Amazon?

How Do I Identify Our Best Positioning Versus Amazon?

A common thread among many companies is that they must compete with Amazon in some way, whether direct or indirect.

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