Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.
Leaders, don't be lazy. Your creative partner does not own the creative brief. You do.
Humans are wired for images. The most effective brands leverage this.
Brand is about being different. Not better. Different.
To achieve a “why” you need a “how.” Don't leave your "why" hanging.
Until the 1940s, the word “priority” was pretty much always used in the singular.
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