How To Support Employees During COVID-19

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In such telling times, when the whole human race has been brought down to knees by the onslaught of nature, the need to study the internet carbon footprint on the planet becomes even more compelling. 
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COVID-19 has forced the governments to implement countrywide lock-downs and businesses are being asked to continue their operations remotely. A large chunk of the world population is sitting at home to help curb the spread of the deadly virus, trying to stay productive during Coronavirus. One trend that has picked up amongst all is the increased usage of the internet. Everyone is online and is connecting with each other, so definitely when the world has come to a halt, the internet lines are still flooded. 
The point is that most people are unaware of the digital carbon footprint and cannot relate to the idea, that by just sitting at home and not going out, they are still contributing to the pollution level and adding to the carbon footprints on nature. We shall see how but before that it is even more important to know what is the internet carbon footprint?
Internet Carbon Footprint! What is it?
It has been observed that nearly 300m tonnes of CO2 are released by the internet every year. This is the same as the total amount of coal, oil, and gas that is burned in Turkey annually or more to the equivalent of a person who flew from England to the USA and back, almost twice. 
Determining a carbon footprint, is never easy but when it comes to internet carbon footprint, the task is even more challenging because of two prime concerns:

The internet is operated by billions of people or companies across the world and it is a mammoth task to find out how much energy is consumed by each one of them.


Even if the above becomes possible somehow, there is no means to find out the total amount of energy that is spent on offline tasks.

So, calculating the digital carbon footprint exactly becomes very difficult so the researchers have to settle with rough estimates. You can possibly start with the data centers as they are huge consumers of electricity. The latter is chiefly used for powering various machinery that is installed in them in addition to the ones used by air-conditioning systems.
In recent research carried out by Gartner, that these data centers stand for nearly a quarter of the energy that is consumed by the whole industry. Gartner also states that the PCs and other monitors stand for nearly 40 percent of the overall demand by the Information and Communication Technology sector. If all these emissions are added, they will account for nearly 1 percent of the complete CO2 emissions that are released by the burning of fossil fuels. 
Now that it is clear what internet carbon footprint means, let us not explore ways about how to tame it and keep it under check.
Ways to Reduce Digital Carbon Footprint
Internet and related technologies may have made our lives easier and convenient, yet they have come loaded with effects on the climate. It comes to stand for nearly 2 percent of global carbon emissions, and with the pace of climate change, it is time we address it proactively as it is continuously increasing. 
Here are some steps that have to be taken by individuals, and businesses together to tame this rate. 
Switching to a Green Host
This can serve as a highly significant step to reduce your internetcarbon footprint. The most sustainable web hosting companies are Kinsta, Timpani, Raidboxes, etc. 
Working on SEO
This may sound off the track but you cannot rule out the fact that a properly done SEO can bar the unnecessary internet traffic that is directed to your website. You will not only have quality visitors but the ones that are genuinely interested in your product. It will bring down the bounce rate that consumes a lot of energy. Ensure that you do not have any wasted pageviews. 
Work on Images
Do not opt for high definition images if you are not selling products. Blogs can do with simple images instead of opting for high-quality images. 
Efficient Caching
Efficient caching will bring down the bandwidth of the server that is often reduced to create pageviews. Implementing a good quality caching technology on your website can improve your page load speed and reduce the bandwidth used to load the page.
Reducing Internet Time
One of the simplest and most effective steps that you can take as an individual is to reduce your streaming and gaming time online. YouTube and Netflix have come to be known for almost 50 percent of internet traffic during peak viewing times. Limiting the time you spend online can be highly beneficial and effective. 
A little effort and consciousness can go a long way to ensure that our internet carbon footprint is brought down. The total emissions that now rest at 2 percent can go high to 3.5 percent as per a study conducted by Cisco. The Internet may seem clean and light but there is a heavy imprint it has on the environment. It is time we wake up and not let Nature take another stance to teach us a harder lesson! Another great way to lower your impact on the environment is to analyze your business carbon footprint and how to calculate it.
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2020 brought with it a new decade with a strong stock market and strong growth forecasts. 
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In January, companies were growing and everyone was looking at 2020 to be a transformational year in a booming global economy.
Then, suddenly, we went to alarming numbers in the stock market, a lockdown of all nonessential businesses, unemployment and the now common phrase “social distancing.” Millions are quarantined to their homes, only leaving for exercise, groceries or emergencies. Simultaneously, organizations and individuals who traditionally say “yes” to trying new things with innovative strategies and tactics now feel mounting pressure to say “no.”  The culprit: COVID-19 and the global pandemic.
The Exponential Pandemic 
This global pandemic has quickly taught us a lesson in exponential growth. We find ourselves dangerously unprepared for a virus that doubles every three days when left to spread, and we have discovered as a human race that being agile and reacting quickly is proving increasingly ineffective as situations change on a daily basis. The exponential spread of the virus is a Soft Trend likely to continue. The good news is that it is not a Hard Trend, a future fact, meaning there is something we can do to change this negative deadly trend.
It is well known in the medical community that to stop an outbreak, or a global outbreak, which is called a pandemic, the key is to quarantine or lock down as quickly as possible to stop the spread. Those areas that wait pay a heavy human and economic price. That’s why you see a major effort by a number of governors limiting activities and implementing social distancing policies to stop the movement of people and the spread of the virus as much as possible.
While the level of uncertainty unfolding every day is staggering, and we can’t seem to react fast enough, it has never been more important to become anticipatory, identify the Hard Trends and disruptions before they happen and pre-solve predictable problems before they occur.
Unfortunately, uncertainty does not breed confidence to make bold moves. Instead, protecting the status quo becomes a daily task in which many leaders say “no” as much as possible, turning inward to manage the crisis in an effort to play it safe, hoping they can be agile and reactive fast enough to combat what might happen to them as we live day to day in a fluid, tumultuous environment.
The cost of saying “no” to innovation, even as you try to wait out the COVID-19 storm, has increased dramatically because what we need now more than ever is new, fresh, innovative ideas and solutions to problems that seem impossible to solve. It’s important to remember that technology-driven exponential change and digital disruption will not slow down during this pandemic, and when the pandemic ends, digital disruption will continue.
We are all in the same boat; therefore, there are enormous new opportunities to make a bigger difference by shifting from a successful organization to a significant one. By saying “yes” to innovation and identifying the Hard Trends that will occur regardless of the pandemic, anticipating change, pre-solving problems and becoming positive disruptors, creating the transformations that need to happen now, you can make a significant difference in a world that is hurting. This is the best way to discover new ways to become indispensable to your organization and to your customers.
The Cost of “No” in 2020
It is now more costly than ever before to say “no” to the time and money needed for innovations based on the opportunities you can identify using the Hard Trend Methodology. In the past, saying “no” had little or no cost associated with it. It costs nothing to turn good ideas down, to turn down sometimes expensive innovation and, the way some see it, to avoid any kind of “dangerous financial risk” it might have, especially now during a pandemic.
However, a positive disrupter says “yes” to a game-changing innovation that is based on the certainty that comes from Hard Trends that will happen, because positive disrupters know the following principle: if it can be done, it will be done, and if you don’t do it, someone else will.
For example, an adjunct professor at a college that is forced to go remote during the COVID-19 crisis may have an idea of how to implement Zoom video conferencing in a more interactive way to make the class more relevant to each student. The professor recognizes that going remote is now required and that investing some time and even money to enhance online instruction will open more opportunities to help others as an increasing number of schools and teachers deliver their courses remotely while they’re locked down. And after the pandemic, when students go back to school, educators will now know how to use online tools and they will become increasingly integrated into education.
Ask: “How much will saying ‘no’ to innovative ideas that are based on the certainty of the Hard Trends cost us during this quarantine?” Recent history has shown that by playing it safe in times of exponential, transformational change, the cost of not innovating went up exponentially. The human and economic cost of saying “no” to locking down the movement of people in nonessential business and having everyone practice social distancing is far greater than saying “yes” to it.
The entire world is both changing and transforming due to this pandemic which gives us greater opportunity to identify the Hard Trends that will happen. Remember, to make you Hard Trends actionable, relate each to new opportunities. 
A “Yes” Based on the Certainty of Hard Trends Moves You Forward Faster
This is a new year, a new decade, and we have a global pandemic going on. With uncertainty running wild, it’s important to know that if your strategy is based on uncertainty it has high risk. However, if your strategy is based on certainty, it has low risk and high reward. By identifying the Hard Trends, the certainties you do know will happen and their related opportunities, you can discover low-risk strategies to move forward faster and with high levels of confidence.
Most importantly, understand the true cost of saying “no” to new and innovative strategies during a time like this. If strategies are based on certainty, and they will help you to make a significant impact, you will have the confidence to say “yes” to those new innovative solutions and will position your organization to thrive both now and in the future.
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There are about 3.484 billion social media users in 2019 according to the Global Digital Report.
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This number represents almost 50% of the world’s population. That is why social media is one of the best places to reach your target market.
Every major social media platform such as Facebook and Twitter offer ways for brands to promote themselves online. There are thousands of brands competing with each other to catch the attention of their target customers and make money with facebook groups.
You may be spending hours to create engaging and high-quality content for your social media profiles. However, it can be pretty disappointing if you get little to no response to your content. This has become a fairly common issue ever since Facebook revamped their News Feed.
It has, thus, become critical to improve your social media marketing plan to generate maximum engagement and drive traffic to your website.
Let’s take a closer look at what you might be doing wrong and how you can get it right.
1. Creating Incomplete Profiles
Your social media profiles represent your brand on social media. That is why it is imperative that you ensure that your profiles are complete and tell a story about your brand. Every applicable field should be filled in so that people visiting your profiles can find everything they need to know about your brand.
Additionally, you should consider adding a few relevant keywords to your profile descriptions and bios. Your cover photos and profile pictures should be attractive and be able to catch the attention of visitors as well.
These are the first things that people see when they visit your profile. If they aren’t attractive, people may navigate away from your profile.
Additionally, lack of information can reduce the credibility of your brand. At the same time, if users can’t find enough information about your brand, they may not know enough about your offerings.
That’s why creating complete profiles should definitely be the first step in your social media marketing plan.
2. Not Using Visual Content
Social media is all about visual content. It’s far more engaging than text and can creatively communicate information. Many social media platforms allow you to upload videos and photos to make your posts more engaging and attractive.
They help you communicate with your audience in a more lively manner and in a shorter time period. Platforms such as Facebook and Instagram also allow you to post live videos where you can engage with your audience in real-time.
For the best results, your visual content should be created professionally and should match your brand’s voice. Poorly crafted visual content, on the other hand, can be harmful to your brand’s reputation.
Old Navy, for example, creates posts which have attractive images such as this one:

Image via Instagram
3. Not Interacting With Your Audience
Your job is only half done when you publish high-quality, engaging content on your social media profiles. Merely posting the content won’t help your cause much. You need to make an extra special effort to interact with your audience on a personal level.
It is a good idea to take the time to read and respond to their comments when they comment on your posts. You can also take it a notch higher and comment on some of their posts where they’ve tagged you as well.
The goal of your social media marketing plan should be to connect with them. This will make them feel connected to your brand. Which, in turn, will make them want to know more about it.
For instance, Starbucks replies to tweets from their customers and interacts with them in a friendly manner.

Image via Twitter
If you don’t interact with your followers and customers, you won’t be able to build strong connections with them. If your audience can’t relate to your brand, your social media marketing plan won’t be successful.
4. Not Adding Social Media Buttons
Putting social media buttons on your website can go a long way to help your social media following grow. Through them, you can utilize your website traffic to get followers and engagement on social media.
These buttons include the “share” and “follow” buttons from the various social media networks where you have accounts. Make sure that they are placed at points where visitors can find them and click on them easily.
If you don’t put these buttons on your website, you may lose out on valuable social media shares and followers.
At the same time, having too many of them on your website may seem too spammy. That is why it’s important to strike a balance and just put a few necessary social media buttons on your website. This too is an important part of your social media marketing plan.
5. Not Posting Regularly
It is necessary to post content regularly to keep your audience engaged. This will help you catch their attention. However, you should be very careful about your frequency of posting.
Post too little, and they may start thinking that your profile isn’t active. Post too much, and your audience may feel that you are spamming them with posts.
You need to strike a balance and post consistently. This will ensure that your audience receives the information from your end regularly.
At the same time, it shouldn’t feel like an overload of information. Your social media marketing plan should highlight how much content needs to be posted on each platform during a given time period.
6. Not Handling Consumer Complaints Well
Social media may be a place where you can interact with your audience. However, it has also become a prime destination for consumers to post their complaints or voice their concerns.
People often take to Twitter, Facebook, and other platforms to complain about brands and expect brands to respond to them.
You should ensure that you reply to their issues as soon as possible and give your responses a personal touch. Stay away from generic replies such as, “Email us for any further questions.” These can harm your brand’s reputation.
When you respond to your customers well on social media, others will notice it. Responding well to consumer complaints can help you win the trust of other customers as well.
Apple, for example, handles complaints from their customers exceptionally well.

Image via Twitter
7. Not Treating Each Platform Individually
Every social media platform should be handled separately. This should be detailed well in your social media marketing plan.
While all of them may generally serve the same purpose, you need to have different approaches for each of them. This is because each platform functions differently. For instance, Instagram only focuses on photos and videos. On the other hand, YouTube only works with videos.
The optimal number of hashtags for posts varies with each platform as well. On Instagram, posts with 9 hashtags perform the best. On the other hand, on Twitter, tweets with only one hashtag perform better than the rest.

Image via Sprout Social
8. Not Doing Paid Promotions
No social media marketing plan is complete without a plan for paid promotions. Almost all social media platforms offer you the tools you need to promote your brand through paid ads.
These are a highly targeted form of advertisements because you can select your target audience based on their demographics and interests.
The paid promotions can be used to drive conversions, generate leads, or even get engagement and reach. They allow you to reach a massive audience with little expenditure. But for the best results, it is essential to know your target audience well.
Additionally, social media platforms give you highly detailed analytics which can help you understand your ad campaign even better. Based on these insights, you can further tweak your ads to get the most out of your ad budget.
Final Thoughts
Your social media marketing plan should include everything from posting times to your approach for each platform. You must ensure that you engage with your audience effectively and build personal connections with them.
Also, it’s important that you respond to their complaints well to improve customer satisfaction. Lastly, ensure that your social media profiles are complete with no missing information.
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The outbreak of the dreaded coronavirus has fractured many verticals of operation.
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The rate at which this virus spreads has made countries take decisions of curfew and lockdown. The total number of recorded cases, as tracked by Worldometers, has surpassed 2,70,000 as of 20th March 2020. The pandemic has already taken 11,000 + lives and is showing no signs of slowing down.
Multinational companies like Google, Microsoft, Amazon, Chevron, etc., have taken prompt decisions for their employees. From the United Kingdom to the United States, Japan to South Korea, all of these companies have introduced compulsory work-from-home programs in recent weeks in lieu of COVID-19 spread.
Companies have tried to inculcate the work-from-home culture, and the employees have responded sincerely. The question of how to work during coronavirus has been answered well by the employees by showing incremental results, albeit, working remotely.
Work-from-home implies that you no longer have the amenities of your office culture, your dedicated workstation, the daily team meetings, and a lot more. However, most of these aspects are coverable and just require an honest effort from the workers. 
Let’s run through 6 of the best tips that’ll show you how to stay productive during coronavirus. 
1. Follow a Strict Reminder-Based Schedule
When you operate from your premises, you can easily get lenient with deadlines. This hinders the daily growth metrics, and you form an opinion that you don’t fit into the work-from-home culture.
The solution to this problem is simple. Formulate a daily work-routine, fill it in your reminder app, and follow that with utter sincerity. Free tools like EfficientReminder and 2day can be used for the same. From the time you wake up to the moment you start working your assignment, keep everything under time-frame, and don’t violate them.
When you strictly follow the routine, you become more productive because now you’re also saving the travel time. Within a few days, you deliver the results with greater efficiency, and you also lift the morale of the whole team.
2. Get Rid of All the Distractions
Once you are able to follow your work-routine, you stay productive with your work. However, working-from-home needs complete employee dedication. This includes isolation from all the non-essential components during the work hours. Learn and implement the Pomodoro Technique to utilize your time in the best way possible and dedicate your working hours for total productivity. 
You can start by keeping your phone at bay. The dreaded sound of "ting" consumes precious work hours, and you're not even aware that it's a distraction. Try to work in rooms where you can focus on work, and there's a minimal disturbance.
Also, inform your family members and roommates about your office projects to notify them about your work. This way, you ensure that they only disturb you when it's a real necessity. The tabs that you open while working can also deviate you from work, so narrow down unnecessary clicks.
3. Keep in Touch With Your Team
Set up morning team meetings and be on schedule to report to lay the foundation for a perfect day while working-from-home. Determine the action plan for a limited session, get in touch with the team again to discuss further action plans. 
Discuss progress with your team for each session to better understand what needs to be done next. Ask for suggestions and provide a few from your side as well to create a healthy remote-working environment. 
Use video calls and conference calls to keep the spirits high, and ensure that there are no communications barriers within the team. Use applications such as Zoom, Toggl, etc., to stay connected with the project members and schedule an end-of-day call to discuss productivity and the next set of actions.
4. Create a Thick Line Between You and Your Surroundings
Your family and your company both want you to work from home during the pandemic. However, you can work efficiently only when you also want to do the same. Work with dedication and keep aside everything not related to work so that your focus doesn't deviate.
Create a distance from the surroundings, ensuring that you concentrate only on the project agenda. Develop a virtual workstation at your home that suits your working style and keep everything else aside.
There might be guest visits, something happening in the neighborhood, or a phone call from your best friend, but you have to make sure that you stick to your work routine. This way, you create a virtual wall between your work and the surroundings.
5. Use Work-Management Applications 
Office operability allows administrators and team leaders to delegate and adjust tasks according to deadlines and goals for the job. In the unavailability of this service, it could be difficult to formulate a time-bound to-do list for certain workers.
Work management tools such as Trello for Slack, Teamwork, Taskworld, and many others can be used to great effect. Tasks are scheduled with preliminary deadlines using these tools, and dedicated tasks for specific time-frames can be easily allotted to the workers.
6. Measure Your Work Output from Time-to-Time
Measure all the effort that you put in while working-from-home or from office. COVID-19 and news related to it will surely kill some time. But make sure that these breaks are used productively, and you can even call your project members to discuss the work progress.
Timely work analysis gives you the exact areas for improvement. You clearly know where you are nailing the work and also the areas where you need to improve. In the end, it's a fight against the COVID-19 disease, and don't question yourself twice for putting your health at priority.
To Conclude
Amidst the outbreak of coronavirus, it's a responsible act by the workers to understand how to work during a pandemic. To stay productive while working from home, start work on time, and follow a strict work routine. 
Take care of all the distractions that come in the way of your work, and stay connected with your team members and project leaders. Isolate yourself from the surroundings to ensure that you don't deviate from your productive work hours.
Use work management tools to keep track of your daily tasks and project deadlines. Measure the work that you're doing and the time that is investing in doing so. Discuss them with the team to learn and grow on a daily basis.
Lastly, stay safe and hygienic. Keep your surroundings clean, and in case you fall ill, prioritize your health.
What ways can you think of to stay productive during the pandemic? 
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Do you know the people who can do the best in class branding for you, are not the ones you have on your payrolls?
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Strange as it may sound, the fact remains that your most loyal customers are the best brand advocates you can get. Every business that has tasted success, knows the noteworthiness of customer loyalty. Your customers who have brought your products and are happy with you are the ones who will become your best salespeople. So, if you have still not looked into this valuable resource, then it is time you rethink your strategic blueprints to engage your customers. Businesses also start different customer loyalty programs to gain attention.  
In this highly wired world, where internet penetration has gone up considerably, every next decision to buy is highly influenced by internet reviews and peer suggestions. Thus, the power your present customers wield in driving the next sales cannot be understated. This is primarily the reason why all the latest strategic models have shifted their focus from seller to the buyer. 
So how did it all begin?
Half the world today lives in Levi Strauss jeans, a brand that had won its first patent in 1873 to make an original pair of jeans for men. Do you know how did Levis get its market insights? 
It took the direct conversation route that made this new entrepreneur from San Francisco realize that there was a dire need of work pants by men who go to work. It was because of the effort undertaken by the person that had led to the amazing discovery of jeans. 
The Apparent Rise of Customer Participation
The nuances of the present marketplace suggest that customer participation in your marketing decisions is at an all-time high. It is not wrong to state that the current impact has resulted from the internet revolution and the popularity of social media. Also, businesses have observed that their loyal customers not only love to flaunt their brand-love but also act like marketers.
We are not trying to suggest that the traditional mode of marketing stands phased out, but want to underline the fact that going forward this is not sufficient. This calls for a need for the businesses to move forward in a way that all the phases of the customer journey are addressed. Every brand that arose to this growing reality has been rewarded by their customers who chose to market their products with much conviction than some of its best marketing campaigns. 
How to Gain Customer Loyalty 
Every brand is continuously striving to enhance customer loyalty and is erecting multiple points along the customer journey that builds participation. Most of the marketing efforts addressed the decision-making phase of the customer journey. The new age strides call for a deeper impact spread across different levels of the customer journey. Hence, brands now want to give value right from the trial phase. Let us see how to bag maximum benefit from customer loyalty during different phases of the customer journey:
Multichannel Targeting
Gone are the days when brands used to focus on only one channel for marketing. In the highly competitive world, every touchpoint matters and brands constantly try to catch the customers on all levels of the customer journey. Such customer targeting helps the businesses to capture vital insights about the customers and hence drive highly personalized brand messaging, that further accentuates customer experience. 
Personalization
This is a hyper-local marketing age and everyone wants to be under the spotlight. With the growth of technologies like Artificial Intelligence and social media, marketers now have the power to weave highly personalized experiences for their visitors and customers. These act as positive reinforcements and play a significant role in making your customers happy who will act as brand advocates and ambassadors. As they are doing it willingly, they do it the best and with complete conviction. They not only promote the brand but are also seen helping other users who are stuck at different levels of the buyer journey.
Breathe Customer Service
Yes, we mean it. As a brand, customer service should be your foremost priority. You should constantly strive to achieve it despite all odds. Also, note that customer service does not end with the sale, but takes on a new level with one. Infact, the real customer service begins when your customers face certain concerns with the product and need help with it. Ensure every query, call, the text is suitably addressed and rightfully solved to completion. There should be no gaps left here. Understand that this is your time to win or lose a customer.
Bring Value
Unless your product adds value to the lives of your customers, it will not be accepted. Value lasts and value stays. Fun is momentary. So, when you design your product offering, ensure it has equal portions of fun and value. Balance out every element. 
Customer loyalty is often the result of customer participation and engagement. You have to find innovative techniques to bring in new forms of engagement. As Pareto Principle stated that nearly 80% of future revenue of your business will be driven by 20% of your current customers. This typically means that you have to constantly focus all your current marketing strategies leading to loyal and repeat customers.   
You have to make your choice and see how far you are ready to stretch to build customer satisfaction and make loyal customers. Every person is different and has a unique set of needs. You can no longer afford to miss on the leverage you can gain from happy customers in a time where properly attended customer advocates have helped to turn the tide for many businesses.
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