Trending


  • 1
    object(stdClass)#14604 (59) {
      ["id"]=>
      string(4) "6169"
      ["title"]=>
      string(65) "7 Most Popular Types of Content and How to Use Them for Marketing"
      ["alias"]=>
      string(60) "7-most-of-types-of-content-and-how-to-use-them-for-marketing"
      ["introtext"]=>
      string(111) "

    If you want to grow your online business, content marketing is a sure-fire strategy to help you do so.

    " ["fulltext"]=> string(14848) "

    The Content Marketing Institute (CMI) found that content marketing generates over three times as many leads compared to outbound marketing. Not only that, it also costs 62% less.

    Another report by Marketing Profs and CMI showed that the most successful B2B marketers dedicate 40% of their advertising budgets to content marketing.

    7 Most Popular Types of Content and How to Use Them for Marketing

    Image via Content Marketing Institute

    What this means is that top marketers understand the importance of content marketing as a strategy. Hence, they use it to grow their brands.

    In this post, I want to show you seven types of content marketing that you can use to grow your business.

    If you include any or all of these popular types of content marketing in your strategy, you can expect to see great results.

    Let’s dive in.

    1. Blog Posts

    A blog is one of the most popular types of content marketing you can use to grow your brand. This is why it’s becoming increasingly popular.

    According to Growth Badger, there are over 600 million blogs today, out of the 1.7+ billion websites that currently exist. In fact, a report by Statista indicated that there are about 31.2 million blogs in the United States alone.

    7 Most Popular Types of Content and How to Use Them for Marketing

    Image via Statista 

    With a blog on your website, you can attract potential customers who are actively looking for answers to the problems that your business solves. Not only that, this type of content marketing is also a good way to improve SEO and boost your organic traffic.

    When you blog regularly, you’re able to build relationships with your customers and prospects. This is because by blogging, you’re providing value to your readers. The more you do so, the more they will know, like, and trust you. In the long run, they will want to buy from you.

    To get the most out of this strategy, you must make sure that you write about what your potential customers are actively searching for online. One way to do this is through a Google search for the keywords you’re targeting.

    Say your business is into influencer marketing. You can type the keyword “influencer marketing” into Google, and the results will give you an idea of what to write about. Similarly, you can use tools such as BuzzSumo to learn about the most popular blog posts related to your keyword.

    7 Most Popular Types of Content and How to Use Them for Marketing

    Image via BuzzSumo 

    2. Social Media Posts

    If you want to reach your target audience faster, having a social media as a strategy is a must. With social media platforms like Facebook, LinkedIn, Twitter, and Instagram, you can build relationships with your customers and reach new audiences.

    The reason is simple.

    Social media is one of the most popular online activities that people engage in. In fact, according to Emarsys, there are over 3.2 billion social media users in the world today.

    7 Most Popular Types of Content and How to Use Them for Marketing

    Image via Emarsys

    So using social media posts as one of the types of content marketing in your business can help you engage with new leads and existing customers.

    One company that does this really well is General Electrics (GE). GE has used social media, especially Instagram, to promote their products such as locomotives, jet engines, wind turbines, and so on.

    This has helped them bring to life what could be otherwise known as a dull business. The results have been tremendous for them. Take for instance the #GEInstawalk Instagram campaign. It generated 8 million views of the brand’s Instagram account, 3 million reach per tour, and 3,000 new followers.

    7 Most Popular Types of Content and How to Use Them for Marketing

    Image via Instagram 

    To get the best out of social media, you must understand how each social media network works. Also, you should have a goal in mind before implementing this strategy. Not only that, make sure your content isn’t only promotional, but also provides value to your followers.

    If you can use social media effectively, you can help more people discover your products. It can also be a strategy to provide more information about your products for your leads and customers.

    3. Videos

    If you want to engage your audience quickly and grab their attention, then you should use video content as a strategy. This is because more people now view video content online than ever before.

    According to Cisco, by 2022, 82% of internet traffic will be video. Additionally, 90% of consumers state that videos help them make purchasing decisions.

    What this means is that no matter the industry you operate in, video is one of the best types of content marketing to reach and engage your target customers.

    With videos, you can create different types of content in your industry. This helps you to engage your target audience and leave them asking for more.

    To get the best results from using video as a strategy, you need to understand your audience and the types of content that will appeal to them more. For example, if your audience are in the awareness stage, you can create short informational videos for them.

    For example, Rand Fishkin of Moz used the Whiteboard Friday event as an entry point into the SEO industry. This helped to establish Moz as an authority in the field. Not only that, Moz has grown in leaps and bounds using this strategy alone.

    7 Most Popular Types of Content and How to Use Them for Marketing

    Image via Moz

    On the other hand, if they are in the decision stages, you can use how-to and product demos videos. The more targeted your video content is for your audience, the better for your conversion.

    4. Case Studies

    When people want to learn more about your business, they want to hear from other customers who have used your products or services. This is why case studies are among the most valuable and powerful types of content marketing.

    With case studies, you can let your prospects see the buyers’ journey from start to finish. You can do this by showing the exact steps you took to help specific clients to get excellent results from using your products or services. Also, you can use case studies to explain how to use some of your products and services.

    People prefer case studies before making a purchase online because it helps them to understand your brand better. It also lets your consumers see if your product/service is something that will add value to their business.

    In order to achieve great results from using one of these types of content marketing, you need to be strategic about it. Simply put, you must carefully select any of your existing customers that you believe have achieved tremendous results with your products or services.

    Doing this will show your audience how valuable your offer is. And, they’ll want to work with you. You can use these case studies on your website or as an advertisement. It can also come in handy when trying to close new sales for your company.

    5. Infographics

    Infographics are also one of the most popular types of content marketing. This is because they’re a visual content marketing format that can help your audience understand visual data better.

    Infographics are usually eye-catching, so anyone who sees them processes and understands the information faster and better. With infographics, you can provide useful information to your target audience. Also, you can educate your leads and customers more effectively.

    To make the best use of infographics, you need to figure out the type of topics that’ll work well with it. Statistics, research, studies, complicated subjects, and so on are some of the popular formats that work really well with infographics.

    6. Ebooks

    Ebooks are also effective when providing value to your audience. It can be likened to a long-form blog content that gives potential customers valuable information.

    It’s similar to other types of content marketing because the essence of an ebook is to build a relationship with your prospects. That way, they can know your brand better, and build their trust.

    Apart from building a relationship with your audience, ebooks are one of the best types of content marketing to generate leads for your business. This is because, you typically request that prospects provide their information, like name and email address, before they can access it.

    The Experience Optimization Playbook by Optimizely is a great example of content marketing using a free ebook. The ebook provides readers with optimization strategies from Fortune 500 companies. So it is a good starting point for anyone looking to make the most of their marketing channels.

    7 Most Popular Types of Content and How to Use Them for Marketing

    Image via Optimizely 

    This helps them to capture the details they need from their target audience. Likewise, they can follow up with them easily as well.

    Unlike other types of content marketing, creating ebooks requires more time and investment. They are longer and more detailed, and you need to be more involved in order to create one.

    7. Checklists

    One of the best types of content marketing you can use to provide value to potential customers is a checklist. A checklist shows a step-by-step method that your audience can take to solve a particular problem. Also, it provides them with a list of things they can do to achieve a desired outcome.

    When creating a checklist, you must ensure that it’s easy to read and follow. Likewise, it should provide valuable information to your target audience when making specific decisions.

    For example, this daily social media checklist by Buffer will add a lot of value to their audience. Anyone who reads it will easily understand what to do.

    7 Most Popular Types of Content and How to Use Them for Marketing

    Image via Buffer 

    If done correctly, checklists are great content assets for you as a business owner. That’s because they are easy to create and they provide lots of value to your target audience.

    Aside from creating these checklists for your business, you should consider sharing them on social media. If necessary, you can even repurpose them into other content formats.

    Conclusion

    In this post, I have shared with you seven types of content marketing you can use to grow your online business. While these strategies are essential for growing a business through content marketing, it isn’t an exhaustive list.

    If you can use any or all of these types of content marketing, you can witness a dramatic increase in your conversion rate. You can get started with any of these strategies, and scale them with other types of content marketing over time.

    Have you utilized any of these types of content marketing for your business? Kindly share your experience in the comment box.

    Post Source: ShaneBarker.com

    " ["checked_out"]=> string(1) "0" ["checked_out_time"]=> string(19) "0000-00-00 00:00:00" ["catid"]=> string(3) "105" ["created"]=> string(19) "2020-06-01 15:07:07" ["created_by"]=> string(3) "663" ["created_by_alias"]=> string(0) "" ["state"]=> string(1) "1" ["modified"]=> string(19) "2020-06-01 15:08:54" ["modified_by"]=> string(3) "333" ["modified_by_name"]=> string(13) "Badr Berrada " ["publish_up"]=> string(19) "2020-06-01 15:07:07" ["publish_down"]=> string(19) "0000-00-00 00:00:00" ["images"]=> string(497) "{"image_intro":"images\/articles\/society\/7_Most_Popular_Types_of_Content_and_How_to_Use_Them_for_Marketing.jpeg","float_intro":"","image_intro_alt":"7 Most Popular Types of Content and How to Use Them for Marketing","image_intro_caption":"","image_fulltext":"images\/articles\/society\/7_Most_Popular_Types_of_Content_and_How_to_Use_Them_for_Marketing.jpeg","float_fulltext":"","image_fulltext_alt":"7 Most Popular Types of Content and How to Use Them for Marketing","image_fulltext_caption":""}" ["urls"]=> string(121) "{"urla":false,"urlatext":"","targeta":"","urlb":false,"urlbtext":"","targetb":"","urlc":false,"urlctext":"","targetc":""}" ["attribs"]=> string(667) "{"article_layout":"","show_title":"","link_titles":"","show_tags":"","show_intro":"","info_block_position":"","info_block_show_title":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_associations":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_page_title":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":""}" ["metadata"]=> string(53) "{"robots":"","author":"","rights":"","xreference":""}" ["metakey"]=> string(24) "popular types of content" ["metadesc"]=> string(102) "If you want to grow your online business, content marketing is a sure-fire strategy to help you do so." ["access"]=> string(1) "1" ["hits"]=> string(3) "432" ["xreference"]=> string(0) "" ["featured"]=> string(1) "1" ["language"]=> string(5) "en-GB" ["readmore"]=> string(5) "14848" ["ordering"]=> string(1) "1" ["category_title"]=> string(9) "Companies" ["category_route"]=> string(9) "companies" ["category_access"]=> string(1) "1" ["category_alias"]=> string(9) "companies" ["published"]=> string(1) "1" ["parents_published"]=> string(1) "1" ["lft"]=> string(3) "131" ["author"]=> string(12) "Shane Barker" ["author_email"]=> string(20) "shane@shanebarker.co" ["parent_title"]=> string(4) "ROOT" ["parent_id"]=> string(1) "1" ["parent_route"]=> string(0) "" ["parent_alias"]=> string(4) "root" ["rating"]=> string(1) "0" ["rating_count"]=> string(1) "0" ["alternative_readmore"]=> NULL ["layout"]=> NULL ["params"]=> object(Joomla\Registry\Registry)#14612 (3) { ["data":protected]=> object(stdClass)#14617 (97) { ["article_layout"]=> string(9) "_:default" ["show_title"]=> string(1) "1" ["link_titles"]=> string(1) "1" ["show_intro"]=> string(1) "1" ["info_block_position"]=> string(1) "0" ["info_block_show_title"]=> string(1) "1" ["show_category"]=> string(1) "1" ["link_category"]=> string(1) "1" ["show_parent_category"]=> string(1) "0" ["link_parent_category"]=> string(1) "0" ["show_associations"]=> string(1) "0" ["flags"]=> string(1) "1" ["show_author"]=> string(1) "1" ["link_author"]=> string(1) "0" ["show_create_date"]=> string(1) "1" ["show_modify_date"]=> string(1) "0" ["show_publish_date"]=> string(1) "0" ["show_item_navigation"]=> string(1) "0" ["show_vote"]=> string(1) "1" ["show_readmore"]=> string(1) "1" ["show_readmore_title"]=> string(1) "0" ["readmore_limit"]=> string(3) "100" ["show_tags"]=> string(1) "1" ["show_icons"]=> string(1) "0" ["show_print_icon"]=> string(1) "0" ["show_email_icon"]=> string(1) "0" ["show_hits"]=> string(1) "0" ["show_noauth"]=> string(1) "1" ["urls_position"]=> string(1) "0" ["captcha"]=> string(0) "" ["show_publishing_options"]=> string(1) "1" ["show_article_options"]=> string(1) "1" ["save_history"]=> string(1) "0" ["history_limit"]=> int(10) ["show_urls_images_frontend"]=> string(1) "0" ["show_urls_images_backend"]=> string(1) "1" ["targeta"]=> int(0) ["targetb"]=> int(0) ["targetc"]=> int(0) ["float_intro"]=> string(4) "left" ["float_fulltext"]=> string(4) "left" ["category_layout"]=> string(6) "_:blog" ["show_category_heading_title_text"]=> string(1) "0" ["show_category_title"]=> string(1) "0" ["show_description"]=> string(1) "0" ["show_description_image"]=> string(1) "0" ["maxLevel"]=> string(1) "1" ["show_empty_categories"]=> string(1) "0" ["show_no_articles"]=> string(1) "1" ["show_subcat_desc"]=> string(1) "1" ["show_cat_num_articles"]=> string(1) "0" ["show_cat_tags"]=> string(1) "1" ["show_base_description"]=> string(1) "1" ["maxLevelcat"]=> string(2) "-1" ["show_empty_categories_cat"]=> string(1) "0" ["show_subcat_desc_cat"]=> string(1) "1" ["show_cat_num_articles_cat"]=> string(1) "1" ["num_leading_articles"]=> string(1) "0" ["num_intro_articles"]=> string(2) "10" ["num_columns"]=> string(1) "1" ["num_links"]=> string(1) "5" ["multi_column_order"]=> string(1) "1" ["show_subcategory_content"]=> string(1) "0" ["show_pagination_limit"]=> string(1) "1" ["filter_field"]=> string(4) "hide" ["show_headings"]=> string(1) "1" ["list_show_date"]=> string(9) "published" ["date_format"]=> string(5) "Y-Y-Y" ["list_show_hits"]=> string(1) "1" ["list_show_author"]=> string(1) "1" ["list_show_votes"]=> string(1) "0" ["list_show_ratings"]=> string(1) "0" ["orderby_pri"]=> string(5) "order" ["orderby_sec"]=> string(5) "rdate" ["order_date"]=> string(9) "published" ["show_pagination"]=> string(1) "1" ["show_pagination_results"]=> string(1) "1" ["show_featured"]=> string(4) "hide" ["show_feed_link"]=> string(1) "1" ["feed_summary"]=> string(1) "0" ["feed_show_readmore"]=> string(1) "1" ["sef_advanced"]=> int(0) ["sef_ids"]=> int(0) ["custom_fields_enable"]=> string(1) "1" ["show_page_heading"]=> int(0) ["layout_type"]=> string(4) "blog" ["menu_text"]=> int(1) ["menu_show"]=> int(1) ["page_title"]=> string(9) "Companies" ["page_heading"]=> string(9) "Companies" ["pageclass_sfx"]=> string(24) " full-blog page-category" ["menu-meta_description"]=> string(118) "BBN Times is the leading provider of business news reported by successful CEOs, entrepreneurs and business executives." ["secure"]=> int(0) ["page_description"]=> string(126) "BBN Times provides the latest insights from experts in technology, healthcare, leadership, entrepreneurship and global economy" ["page_rights"]=> NULL ["robots"]=> NULL ["access-view"]=> bool(true) } ["initialized":protected]=> bool(true) ["separator"]=> string(1) "." } ["displayDate"]=> string(0) "" ["slug"]=> string(65) "6169:7-most-of-types-of-content-and-how-to-use-them-for-marketing" ["catslug"]=> string(13) "105:companies" ["link"]=> string(76) "/companies/7-most-popular-types-of-content-and-how-to-use-them-for-marketing" ["active"]=> string(0) "" ["displayCategoryLink"]=> string(10) "/companies" ["displayCategoryTitle"]=> string(0) "" ["displayHits"]=> string(0) "" ["displayAuthorName"]=> string(12) "Shane Barker" ["displayIntrotext"]=> string(0) "" ["displayReadmore"]=> NULL }
    7 Most Popular Types of Content and How to Use Them for Marketing

    Shane Barker
  • 2
    object(stdClass)#14603 (59) {
      ["id"]=>
      string(4) "6159"
      ["title"]=>
      string(51) "Why Great Leaders Focus on Reinvention After Crisis"
      ["alias"]=>
      string(51) "why-great-leaders-focus-on-reinvention-after-crisis"
      ["introtext"]=>
      string(266) "

    As we met over Zoom, my coaching client told me that his business was down 75% since the beginning of the coronavirus pandemic. 

    " ["fulltext"]=> string(9345) "

    I could relate to his predicament; I too knew what it was like to lose a significant amount of business.  

    Anyone in this position would feel understandably insecure about the future of his or her business; what surprised me about this man was his steadfast demeanor.  

    “Your team and company has had so much success in the past, only to find the company in a state of decline with no end in sight. How is it that you are calm and speaking about a brighter future? What gives you that confidence?” I asked.

    “It gives me an opportunity to not simply rebuild what we had, but to reinvent it. How exciting is that?” he responded.

    This is just one example of how the best leaders don’t dwell on the past, but instead look towards creating a brighter future. 

    The future is made for leaders who don’t just rebuild but reinvent.

    Reject the Desire to Rebuild

    On September 11th, 2001, two airplanes were hijacked by terrorists and crashed into the North and South Towers of the World Trade Center. Within an hour and 42 minutes, both 110 story towers collapsed, resulting in thousands of deaths and billions in damage. In the months and years after the attack, many ideas were floated as to what should be done with the site of the awful attack.  

    Instead of rebuilding the towers as they were, the developers and city planners charted a different path. One World Trade Center was built; the tallest building in the United States that paid tribute to the events that took place in 2001.  

    The word rebuild means “to build (something) again after it has been damaged or destroyed.” A conventional approach suggests that if something is destroyed, simply create it again; replace it with an identical replica. In the face of this pandemic, recreating an exact model of your business or team may be a good short-term fix. However, when considering long-term success, leaders need to focus on reinvention.  

    Reinvent the Future

    There are endless examples of leaders who reinvented themselves, their companies, or even their countries. Howard Shultz of Starbucks; Steve Jobs of Apple; Jeff Bezos of Amazon are names that come to mind and fit into this category.  

    Sam Walker wrote in his Wall Street Journal article Getting the Restart Right, “When the Great Restart begins, many leaders will fall back on an idea once espoused by Machiavelli, who wrote: ‘The great majority of mankind are satisfied with appearances, as though they were realities.’ The people responsible for rebuilding will try to reduce the anxiety in the air by restoring familiar routines, procedures, and traditions. The problem is, business as we knew it cannot be recovered. It will need to be reinvented.”

    “The problem is that in business, as we knew it, cannot be recovered. It will need to be reinvented.” - Sam Walker

    The word reinvention is best defined as “to change (something) so much that it appears to be entirely new.” While this is scary for most people, it is essential to the future following the pandemic. It takes confidence, courage, skill, and an open mind, and it doesn’t happen without leaders striving for it. 

    Counterbalance Doubt

    When leaders begin throwing words out like reinvention, it will spur doubt. It’s a natural response to hearing radical change, and uncertainty is on the horizon. Since doubt is rooted in both our intellect and our hearts, leaders must speak to both in order to help their team members overcome it.  

    We have all heard the saying, “actions speak louder than words.” While it’s true, both actions and words are key parts of the formula for reaching the hearts and minds of team members in order to help overcome doubt. 

    Just take JC Penney for example. The company which filed for bankruptcy protection on May 15th, also gave out millions of dollars in bonuses to key executives just 5 days prior to the filing. Their CEO, Jill Soltau has surely been working tirelessly to reposition the company and reinvent them for a brighter future. However, the actions of taking millions of dollars out of the business to line your own pockets doesn’t inspire action or help employees overcome doubt.

    As I wrote in Building the Best, use the 3 C’s of successful communication. Be clear, concise, and conclusive then back it up with your actions on a daily basis. When you are doing this, don’t sugarcoat the current situation or the size of the challenge in front of the team. Define reality, provide hope, and challenge them to reinvent the future.

    Think Boldly But Be Patient

    As I began working on a new book over quarantine, I decided to write down a long list of all of my favorite life lessons. The first lesson I wrote down rolls off my tongue like I say it every day, “patience is a virtue.” When it comes to reinvention, patience is most definitely a virtue.  

    Each person’s willingness to adapt, their ability to learn, and to reinvent the future takes time. The best leaders not only understand this, but they start small and focus on looking at days and weeks instead of months and years. Start by asking a simple question (that may have a complicated answer):

    What is going to hold you back from moving forward? Here are a few categories to help you get started:

    • Do I have the right people to reinvent?
    • Are our products correct now and in the future?
    • Which clients will help us reinvent or hold us back?

    Since each of the answers could be complicated and without a clear path forward, don’t fret. Start small and be patient. 

    Closing

    The best part of crisis and struggle is that it requires great leadership to come through to the other side intact and even better. It requires leaders like my coaching client, me and you to rethink and reimagine a better future and others with them. So remember the old African proverb, “if you want to go fast go alone, if you want to go far go together.”  

    Your leadership is needed more than ever. 

    Download the Leading Remote Teams Toolkit for Free Here.

    Sign Up for the Ultimate Leadership Academy Stop waiting on your company to help you lead more effectively during this difficult time Register today.

    No alt text provided for this image

    About the Author: John Eades is the CEO of LearnLoft, a leadership development company making virtual training easy and effective. He was named one of LinkedIn's Top Voices in Management & Workplace. John is also the author of  Building the Best: 8 Proven Leadership Principles to Elevate Others to Success and host of the "Follow My Lead" Podcast, a show that transfers stories and best practices from today's leaders to the leaders of tomorrow. You follow him on Instagram @johngeades.

    " ["checked_out"]=> string(1) "0" ["checked_out_time"]=> string(19) "0000-00-00 00:00:00" ["catid"]=> string(3) "105" ["created"]=> string(19) "2020-05-29 23:38:28" ["created_by"]=> string(3) "483" ["created_by_alias"]=> string(0) "" ["state"]=> string(1) "1" ["modified"]=> string(19) "2020-05-29 23:55:45" ["modified_by"]=> string(3) "333" ["modified_by_name"]=> string(13) "Badr Berrada " ["publish_up"]=> string(19) "2020-05-29 23:38:28" ["publish_down"]=> string(19) "0000-00-00 00:00:00" ["images"]=> string(455) "{"image_intro":"images\/articles\/global-economy\/Why_Great_Leaders_Focus_on_Reinvention_After_Crisis.jpeg","float_intro":"","image_intro_alt":"Why Great Leaders Focus on Reinvention After Crisis","image_intro_caption":"","image_fulltext":"images\/articles\/global-economy\/Why_Great_Leaders_Focus_on_Reinvention_After_Crisis.jpeg","float_fulltext":"","image_fulltext_alt":"Why Great Leaders Focus on Reinvention After Crisis","image_fulltext_caption":""}" ["urls"]=> string(121) "{"urla":false,"urlatext":"","targeta":"","urlb":false,"urlbtext":"","targetb":"","urlc":false,"urlctext":"","targetc":""}" ["attribs"]=> string(667) "{"article_layout":"","show_title":"","link_titles":"","show_tags":"","show_intro":"","info_block_position":"","info_block_show_title":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_associations":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_page_title":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":""}" ["metadata"]=> string(53) "{"robots":"","author":"","rights":"","xreference":""}" ["metakey"]=> string(24) "reinvention after crisis" ["metadesc"]=> string(129) "As we met over Zoom, my coaching client told me that his business was down 75% since the beginning of the coronavirus pandemic. " ["access"]=> string(1) "1" ["hits"]=> string(3) "422" ["xreference"]=> string(0) "" ["featured"]=> string(1) "1" ["language"]=> string(5) "en-GB" ["readmore"]=> string(4) "9345" ["ordering"]=> string(1) "4" ["category_title"]=> string(9) "Companies" ["category_route"]=> string(9) "companies" ["category_access"]=> string(1) "1" ["category_alias"]=> string(9) "companies" ["published"]=> string(1) "1" ["parents_published"]=> string(1) "1" ["lft"]=> string(3) "131" ["author"]=> string(10) "John Eades" ["author_email"]=> string(20) "jeades@learnloft.com" ["parent_title"]=> string(4) "ROOT" ["parent_id"]=> string(1) "1" ["parent_route"]=> string(0) "" ["parent_alias"]=> string(4) "root" ["rating"]=> string(1) "0" ["rating_count"]=> string(1) "0" ["alternative_readmore"]=> NULL ["layout"]=> NULL ["params"]=> object(Joomla\Registry\Registry)#14614 (3) { ["data":protected]=> object(stdClass)#14615 (97) { ["article_layout"]=> string(9) "_:default" ["show_title"]=> string(1) "1" ["link_titles"]=> string(1) "1" ["show_intro"]=> string(1) "1" ["info_block_position"]=> string(1) "0" ["info_block_show_title"]=> string(1) "1" ["show_category"]=> string(1) "1" ["link_category"]=> string(1) "1" ["show_parent_category"]=> string(1) "0" ["link_parent_category"]=> string(1) "0" ["show_associations"]=> string(1) "0" ["flags"]=> string(1) "1" ["show_author"]=> string(1) "1" ["link_author"]=> string(1) "0" ["show_create_date"]=> string(1) "1" ["show_modify_date"]=> string(1) "0" ["show_publish_date"]=> string(1) "0" ["show_item_navigation"]=> string(1) "0" ["show_vote"]=> string(1) "1" ["show_readmore"]=> string(1) "1" ["show_readmore_title"]=> string(1) "0" ["readmore_limit"]=> string(3) "100" ["show_tags"]=> string(1) "1" ["show_icons"]=> string(1) "0" ["show_print_icon"]=> string(1) "0" ["show_email_icon"]=> string(1) "0" ["show_hits"]=> string(1) "0" ["show_noauth"]=> string(1) "1" ["urls_position"]=> string(1) "0" ["captcha"]=> string(0) "" ["show_publishing_options"]=> string(1) "1" ["show_article_options"]=> string(1) "1" ["save_history"]=> string(1) "0" ["history_limit"]=> int(10) ["show_urls_images_frontend"]=> string(1) "0" ["show_urls_images_backend"]=> string(1) "1" ["targeta"]=> int(0) ["targetb"]=> int(0) ["targetc"]=> int(0) ["float_intro"]=> string(4) "left" ["float_fulltext"]=> string(4) "left" ["category_layout"]=> string(6) "_:blog" ["show_category_heading_title_text"]=> string(1) "0" ["show_category_title"]=> string(1) "0" ["show_description"]=> string(1) "0" ["show_description_image"]=> string(1) "0" ["maxLevel"]=> string(1) "1" ["show_empty_categories"]=> string(1) "0" ["show_no_articles"]=> string(1) "1" ["show_subcat_desc"]=> string(1) "1" ["show_cat_num_articles"]=> string(1) "0" ["show_cat_tags"]=> string(1) "1" ["show_base_description"]=> string(1) "1" ["maxLevelcat"]=> string(2) "-1" ["show_empty_categories_cat"]=> string(1) "0" ["show_subcat_desc_cat"]=> string(1) "1" ["show_cat_num_articles_cat"]=> string(1) "1" ["num_leading_articles"]=> string(1) "0" ["num_intro_articles"]=> string(2) "10" ["num_columns"]=> string(1) "1" ["num_links"]=> string(1) "5" ["multi_column_order"]=> string(1) "1" ["show_subcategory_content"]=> string(1) "0" ["show_pagination_limit"]=> string(1) "1" ["filter_field"]=> string(4) "hide" ["show_headings"]=> string(1) "1" ["list_show_date"]=> string(9) "published" ["date_format"]=> string(5) "Y-Y-Y" ["list_show_hits"]=> string(1) "1" ["list_show_author"]=> string(1) "1" ["list_show_votes"]=> string(1) "0" ["list_show_ratings"]=> string(1) "0" ["orderby_pri"]=> string(5) "order" ["orderby_sec"]=> string(5) "rdate" ["order_date"]=> string(9) "published" ["show_pagination"]=> string(1) "1" ["show_pagination_results"]=> string(1) "1" ["show_featured"]=> string(4) "hide" ["show_feed_link"]=> string(1) "1" ["feed_summary"]=> string(1) "0" ["feed_show_readmore"]=> string(1) "1" ["sef_advanced"]=> int(0) ["sef_ids"]=> int(0) ["custom_fields_enable"]=> string(1) "1" ["show_page_heading"]=> int(0) ["layout_type"]=> string(4) "blog" ["menu_text"]=> int(1) ["menu_show"]=> int(1) ["page_title"]=> string(9) "Companies" ["page_heading"]=> string(9) "Companies" ["pageclass_sfx"]=> string(24) " full-blog page-category" ["menu-meta_description"]=> string(118) "BBN Times is the leading provider of business news reported by successful CEOs, entrepreneurs and business executives." ["secure"]=> int(0) ["page_description"]=> string(126) "BBN Times provides the latest insights from experts in technology, healthcare, leadership, entrepreneurship and global economy" ["page_rights"]=> NULL ["robots"]=> NULL ["access-view"]=> bool(true) } ["initialized":protected]=> bool(true) ["separator"]=> string(1) "." } ["displayDate"]=> string(0) "" ["slug"]=> string(56) "6159:why-great-leaders-focus-on-reinvention-after-crisis" ["catslug"]=> string(13) "105:companies" ["link"]=> string(62) "/companies/why-great-leaders-focus-on-reinvention-after-crisis" ["active"]=> string(0) "" ["displayCategoryLink"]=> string(10) "/companies" ["displayCategoryTitle"]=> string(0) "" ["displayHits"]=> string(0) "" ["displayAuthorName"]=> string(10) "John Eades" ["displayIntrotext"]=> string(0) "" ["displayReadmore"]=> NULL }
    Why Great Leaders Focus on Reinvention After Crisis

    John Eades
  • 3
    object(stdClass)#14606 (59) {
      ["id"]=>
      string(4) "6153"
      ["title"]=>
      string(47) "Is It Legal To Trade Binary Options in the USA?"
      ["alias"]=>
      string(46) "is-it-legal-to-trade-binary-options-in-the-usa"
      ["introtext"]=>
      string(159) "

    There are a lot of questions surrounding the legality of Trading Binary Options in the USA because of its varied standing in other parts of the world.

    " ["fulltext"]=> string(4624) "

    People from the USA can do trading binary options using brokers and companies that are subjected to strict rules and regulations. Depending on the state you are from, there are different regulations that should be met when you want to try this kind of trading. This is to ensure that its citizens are protected when they want to go into this venture. 

    What is Trade Binary Options

    Trade Binary Options can be best defined by breaking down its name. It is a form of trading wherein you gain all or nothing hence the term binary. It means that as a buyer, you will either receive a payout or completely lose the money you have invested. There is always a 50-50 chance and the outcome is based on a yes or no proposition. The binary options also have an expiration and you would need to have placed your call once the time is up. You will basically answer a question and you will earn a profit if by the time it ends, you are on the correct side. It sounds simple enough but there is actually a lot of risk and strategy anchored to it. It is something done globally with a lot of people constantly getting attracted to it. 

    USA Policies and Regulations

    Binary Options are overlooked by the Securities and Exchange Commission and other agencies tasked for regulating different kinds of trading. They are only allowed to trade in the US if only they are CFTC (Commodity Futures Trading Commission) regulated in the United States exchange. Offshore binary trading is not included in their scope, thus, it is illegal to do binary options with foreign brokers and this is also considered as gambling. This is advantageous to its citizens because they can avoid scams and frauds that are very common in the market. To make sure that you are dealing with a regulated binary options broker in the US, you have to research for legitimacy by looking for their permits and licenses. 

    Looking for a Broker

    Looking for a broker is a crucial part of trading. They would either be your asset or they could lead you to loss especially if they are fraudulent and are only scams. It is recommended by the experts from Impact Investing Policy Collaborative, a web-based resource for binary options, that thorough research and background check is needed before committing yourself with a broker. There are plenty of ways in which this could be done. One of the surest ways you get a hold of a legit broker is from the recommendation of friends and avid traders in Binary Options. Another way is to do your research by going through online forums and reviews. There would be plenty of recommendations from people who are experienced in this kind of trade.

    How Does it Work

    Since Binary Options trading is a kind of investment where you have to mostly predict whether a particular question is yes or no and there is no space to make any in-betweens. There is a certain point established where you bet on whether the asset will go above or below this point within a given amount of time. The first step you need to do is to look for a broker that will allow you to join live tradings. Next is you have to choose a particular market and there are various options here including stocks and commodities. Choose something you are versed in. After choosing the market, you have to choose whether or not you are a short term trader or a long one. The expiry time should greatly compliment your trading style. After that, you have to decide the size of the investment and this will depend greatly on how much you can afford to risk so you have to learn an effective money management system. Lastly, you have to choose an option that should be informed and calculated. Once you are successful, you can just wait for the payout and use this as you please or trade back again. 

     

    Binary Options are a great way to invest money since it is quite simple with only a limited option. It is advantageous to be fully informed about it before venturing into this kind of trading. As a US citizen, you have to take a lot of responsibility to know the regulations well and not risk losing a huge investment.

    " ["checked_out"]=> string(1) "0" ["checked_out_time"]=> string(19) "0000-00-00 00:00:00" ["catid"]=> string(3) "105" ["created"]=> string(19) "2020-05-29 15:11:42" ["created_by"]=> string(3) "353" ["created_by_alias"]=> string(0) "" ["state"]=> string(1) "1" ["modified"]=> string(19) "2020-05-29 15:13:13" ["modified_by"]=> string(1) "0" ["modified_by_name"]=> NULL ["publish_up"]=> string(19) "2020-05-29 15:11:42" ["publish_down"]=> string(19) "0000-00-00 00:00:00" ["images"]=> string(381) "{"image_intro":"images\/articles\/global-economy\/Binary_Trading_USA.jpeg","float_intro":"","image_intro_alt":"Is It Legal To Trade Binary Options in the USA?","image_intro_caption":"","image_fulltext":"images\/articles\/global-economy\/Binary_Trading_USA.jpeg","float_fulltext":"","image_fulltext_alt":"Is It Legal To Trade Binary Options in the USA?","image_fulltext_caption":""}" ["urls"]=> string(121) "{"urla":false,"urlatext":"","targeta":"","urlb":false,"urlbtext":"","targetb":"","urlc":false,"urlctext":"","targetc":""}" ["attribs"]=> string(667) "{"article_layout":"","show_title":"","link_titles":"","show_tags":"","show_intro":"","info_block_position":"","info_block_show_title":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_associations":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_page_title":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":""}" ["metadata"]=> string(53) "{"robots":"","author":"","rights":"","xreference":""}" ["metakey"]=> string(14) "binary options" ["metadesc"]=> string(150) "There are a lot of questions surrounding the legality of Trading Binary Options in the USA because of its varied standing in other parts of the world." ["access"]=> string(1) "1" ["hits"]=> string(3) "748" ["xreference"]=> string(0) "" ["featured"]=> string(1) "1" ["language"]=> string(5) "en-GB" ["readmore"]=> string(4) "4624" ["ordering"]=> string(1) "5" ["category_title"]=> string(9) "Companies" ["category_route"]=> string(9) "companies" ["category_access"]=> string(1) "1" ["category_alias"]=> string(9) "companies" ["published"]=> string(1) "1" ["parents_published"]=> string(1) "1" ["lft"]=> string(3) "131" ["author"]=> string(14) "Anas Bouargane" ["author_email"]=> string(24) "anas.bouargane@gmail.com" ["parent_title"]=> string(4) "ROOT" ["parent_id"]=> string(1) "1" ["parent_route"]=> string(0) "" ["parent_alias"]=> string(4) "root" ["rating"]=> string(1) "0" ["rating_count"]=> string(1) "0" ["alternative_readmore"]=> NULL ["layout"]=> NULL ["params"]=> object(Joomla\Registry\Registry)#14616 (3) { ["data":protected]=> object(stdClass)#14619 (97) { ["article_layout"]=> string(9) "_:default" ["show_title"]=> string(1) "1" ["link_titles"]=> string(1) "1" ["show_intro"]=> string(1) "1" ["info_block_position"]=> string(1) "0" ["info_block_show_title"]=> string(1) "1" ["show_category"]=> string(1) "1" ["link_category"]=> string(1) "1" ["show_parent_category"]=> string(1) "0" ["link_parent_category"]=> string(1) "0" ["show_associations"]=> string(1) "0" ["flags"]=> string(1) "1" ["show_author"]=> string(1) "1" ["link_author"]=> string(1) "0" ["show_create_date"]=> string(1) "1" ["show_modify_date"]=> string(1) "0" ["show_publish_date"]=> string(1) "0" ["show_item_navigation"]=> string(1) "0" ["show_vote"]=> string(1) "1" ["show_readmore"]=> string(1) "1" ["show_readmore_title"]=> string(1) "0" ["readmore_limit"]=> string(3) "100" ["show_tags"]=> string(1) "1" ["show_icons"]=> string(1) "0" ["show_print_icon"]=> string(1) "0" ["show_email_icon"]=> string(1) "0" ["show_hits"]=> string(1) "0" ["show_noauth"]=> string(1) "1" ["urls_position"]=> string(1) "0" ["captcha"]=> string(0) "" ["show_publishing_options"]=> string(1) "1" ["show_article_options"]=> string(1) "1" ["save_history"]=> string(1) "0" ["history_limit"]=> int(10) ["show_urls_images_frontend"]=> string(1) "0" ["show_urls_images_backend"]=> string(1) "1" ["targeta"]=> int(0) ["targetb"]=> int(0) ["targetc"]=> int(0) ["float_intro"]=> string(4) "left" ["float_fulltext"]=> string(4) "left" ["category_layout"]=> string(6) "_:blog" ["show_category_heading_title_text"]=> string(1) "0" ["show_category_title"]=> string(1) "0" ["show_description"]=> string(1) "0" ["show_description_image"]=> string(1) "0" ["maxLevel"]=> string(1) "1" ["show_empty_categories"]=> string(1) "0" ["show_no_articles"]=> string(1) "1" ["show_subcat_desc"]=> string(1) "1" ["show_cat_num_articles"]=> string(1) "0" ["show_cat_tags"]=> string(1) "1" ["show_base_description"]=> string(1) "1" ["maxLevelcat"]=> string(2) "-1" ["show_empty_categories_cat"]=> string(1) "0" ["show_subcat_desc_cat"]=> string(1) "1" ["show_cat_num_articles_cat"]=> string(1) "1" ["num_leading_articles"]=> string(1) "0" ["num_intro_articles"]=> string(2) "10" ["num_columns"]=> string(1) "1" ["num_links"]=> string(1) "5" ["multi_column_order"]=> string(1) "1" ["show_subcategory_content"]=> string(1) "0" ["show_pagination_limit"]=> string(1) "1" ["filter_field"]=> string(4) "hide" ["show_headings"]=> string(1) "1" ["list_show_date"]=> string(9) "published" ["date_format"]=> string(5) "Y-Y-Y" ["list_show_hits"]=> string(1) "1" ["list_show_author"]=> string(1) "1" ["list_show_votes"]=> string(1) "0" ["list_show_ratings"]=> string(1) "0" ["orderby_pri"]=> string(5) "order" ["orderby_sec"]=> string(5) "rdate" ["order_date"]=> string(9) "published" ["show_pagination"]=> string(1) "1" ["show_pagination_results"]=> string(1) "1" ["show_featured"]=> string(4) "hide" ["show_feed_link"]=> string(1) "1" ["feed_summary"]=> string(1) "0" ["feed_show_readmore"]=> string(1) "1" ["sef_advanced"]=> int(0) ["sef_ids"]=> int(0) ["custom_fields_enable"]=> string(1) "1" ["show_page_heading"]=> int(0) ["layout_type"]=> string(4) "blog" ["menu_text"]=> int(1) ["menu_show"]=> int(1) ["page_title"]=> string(9) "Companies" ["page_heading"]=> string(9) "Companies" ["pageclass_sfx"]=> string(24) " full-blog page-category" ["menu-meta_description"]=> string(118) "BBN Times is the leading provider of business news reported by successful CEOs, entrepreneurs and business executives." ["secure"]=> int(0) ["page_description"]=> string(126) "BBN Times provides the latest insights from experts in technology, healthcare, leadership, entrepreneurship and global economy" ["page_rights"]=> NULL ["robots"]=> NULL ["access-view"]=> bool(true) } ["initialized":protected]=> bool(true) ["separator"]=> string(1) "." } ["displayDate"]=> string(0) "" ["slug"]=> string(51) "6153:is-it-legal-to-trade-binary-options-in-the-usa" ["catslug"]=> string(13) "105:companies" ["link"]=> string(57) "/companies/is-it-legal-to-trade-binary-options-in-the-usa" ["active"]=> string(0) "" ["displayCategoryLink"]=> string(10) "/companies" ["displayCategoryTitle"]=> string(0) "" ["displayHits"]=> string(0) "" ["displayAuthorName"]=> string(14) "Anas Bouargane" ["displayIntrotext"]=> string(0) "" ["displayReadmore"]=> NULL }
    Is It Legal To Trade Binary Options in the USA?

    Anas Bouargane
  • 4
    object(stdClass)#14611 (59) {
      ["id"]=>
      string(4) "6150"
      ["title"]=>
      string(41) "Areas of Your Business to Really Focus On"
      ["alias"]=>
      string(41) "areas-of-your-business-to-really-focus-on"
      ["introtext"]=>
      string(121) "

    Running a business is a gargantuan task and it will only grow as your business continues to grow and expand too!

    " ["fulltext"]=> string(8117) "

    There are just so many different areas that you need to focus on and give a little TLC in order to help your business develop and to keep it moving in the right direction. Of course, this can make it hard to know where exactly you should focus at any given time. Sure, the right answer to this question will largely depend on your business and its unique and specific needs. But some of the areas highlighted below could be a good place to start!

    Web Design

    The days of traditional brick and mortar stores aren’t quite over, but it’s undeniable that nowadays we’re living in a technological world. Accordingly, increasing numbers of business owners are deciding to take their businesses into the realm of E-commerce. THis isn’t all too surprising. There are just so many benefits that come hand in hand with operating online. Customers can make purchases around the clock - day and night - maximising the number of sales you can make. Customers from around the world can also come across your website. All you have to do is add the option of international shipping and you could reach out to a whole new audience - and you could experience many sales and great success with them. But if you’re going to sell online, you’re going to have to put time and effort into ensuring you have the best quality web design possible. Here’s a little more information on this!

    The Importance of Web Design

    You really can’t brush off the importance of good web design for your business. Various studies have shown that the majority of people will decide whether they’re going to stay on your website or click the exit tab within a matter of seconds after arriving on the page. First impressions count and you want to keep users on your site for as long as possible in order to encourage them to browse as much stock as possible and to sell your brand and products to them.

    Creating a High Quality Website

    Generally speaking, it’s best to call in the professionals when it comes to creating an engaging, functional and impressive website. Sure, you may know a little basic CSS and HTML yourself. But these pros will know the ins and outs of the entire design process, what works and what doesn’t and how to bring your vision to the screen. Seek out both a web designer and a web developer. The first will focus on aesthetics. The second will make sure the whole thing actually works. You could also bring in a user experience - or “UX” - designer if you want to go all out. They’ll help to ensure the page gets people to click where you want them to click and end up where you want them to end up. You don’t have to take on permanent staff for this project. Instead, a few good freelancers will complete the job perfectly!

    Recruitment

    Employees are the backbone of every company. They’re the individuals who make sure routine tasks are completed - keeping your company afloat - and that more progressive tasks are tackled to move your business forward into the future too. Once you have money to invest into taking on employees, it’s important to dive straight into the recruitment process. Here are a couple of key stages!

    Advertising the Position

    First, you need to advertise the position you have on offer. Write up a job description detailing exactly what you’d like from someone within the role. You can include qualifications, experience, skills and more. Make sure to mention if the individual will need a driving licence. Generally speaking, the ebay place to advertise jobs is on online job boards like LinkedIn and Indeed.

    Choosing Potential Candidates

    You’ll receive plenty of resumes and CVs for the role. Make sure to read through them and to determine which are appropriate and tick the necessary boxes for the role. Contact these individuals and see whether they’d like to attend an interview.

    Interviewing

    It’s important to interview any candidates you’re considering. Not everyone writes their own CVs and some people can outright lie on them. It’s much harder to fake your way through a face to face interview. It’ll also help you to get a good idea of their character and whether they’re the right fit for your company.

    References

    If you think you’ve found an ideal candidate, you should request a reference or two. This will help you to feel certain that they are as good an employee as they’ve sold themselves to be in the interview process. Contact the references and wait for a response.

    Offering the Position

    If references are as desired, it’s time to make an offer. Congratulate the candidate and draw up the terms of their contract!

    A Company Car

    If you’re going to have staff, you’re going to have to provide them with a means of getting from work to important meetings and other events where they’ll need to make a professional impression upon arrival. This will generally mean providing a company car that all necessary individuals will need to be insured on - for cheap policies see this website. It may seem like quite the commitment, but your business will almost definitely get its use out of it. It’s a good idea to look into models that will retain their value well too!

    Market Research

    Market research is something that every business should engage with. In short, if you’re selling something, you should have a good idea of how you’re intending to sell it to and how you can meet their needs and preferences to secure sales with them. Here are some market research basics to get you going!

    What Is Market Research?

    Put simply, market research is pretty much any research that you conduct into consumers and their behaviour. You can learn a whole lot through this process. You can determine whether a product could be viable and successful. You can find out what people would expect from it, what they are willing to pay for it and how you can stand apart from your competitors. Most market research is carried out by conducting surveys, getting people to complete questionnaires, holding focus groups and seminars, and conducting a whole host of other market research tasks.

    Carrying Out Market Research

    The easiest means of carrying out market research is to outsource the work to a market research agency. These agencies already have plenty of potential people to talk to signed up and they’ll be able to find the right people to match your demographic. They’ll have experience in getting truthful and detail filled answers and they’re generally reasonably priced. So, let them take the hard work off your hands. If you have a larger company and need market research to be conducted regularly, you could benefit from creating an in-house market research team. This could prove more cost effective in the long run.

    Sure, there are plenty more cogs that keep the wheels of your business turning. But these are some major areas that you really need to focus on, or at least take into consideration, when running your business. Hopefully, some of the above advice will prove to be both useful and profitable for you!

    " ["checked_out"]=> string(1) "0" ["checked_out_time"]=> string(19) "0000-00-00 00:00:00" ["catid"]=> string(3) "105" ["created"]=> string(19) "2020-05-29 06:09:49" ["created_by"]=> string(3) "353" ["created_by_alias"]=> string(0) "" ["state"]=> string(1) "1" ["modified"]=> string(19) "2020-05-29 06:11:06" ["modified_by"]=> string(1) "0" ["modified_by_name"]=> NULL ["publish_up"]=> string(19) "2020-05-29 06:09:49" ["publish_down"]=> string(19) "0000-00-00 00:00:00" ["images"]=> string(387) "{"image_intro":"images\/articles\/global-economy\/Youth_Bad_Leadership_102030.jpeg","float_intro":"","image_intro_alt":"Areas of Your Business to Really Focus On","image_intro_caption":"","image_fulltext":"images\/articles\/global-economy\/Youth_Bad_Leadership_102030.jpeg","float_fulltext":"","image_fulltext_alt":"Areas of Your Business to Really Focus On","image_fulltext_caption":""}" ["urls"]=> string(121) "{"urla":false,"urlatext":"","targeta":"","urlb":false,"urlbtext":"","targetb":"","urlc":false,"urlctext":"","targetc":""}" ["attribs"]=> string(667) "{"article_layout":"","show_title":"","link_titles":"","show_tags":"","show_intro":"","info_block_position":"","info_block_show_title":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_associations":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_page_title":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":""}" ["metadata"]=> string(53) "{"robots":"","author":"","rights":"","xreference":""}" ["metakey"]=> string(112) "Running a business is a gargantuan task and it will only grow as your business continues to grow and expand too!" ["metadesc"]=> string(112) "Running a business is a gargantuan task and it will only grow as your business continues to grow and expand too!" ["access"]=> string(1) "1" ["hits"]=> string(3) "297" ["xreference"]=> string(0) "" ["featured"]=> string(1) "1" ["language"]=> string(5) "en-GB" ["readmore"]=> string(4) "8117" ["ordering"]=> string(1) "7" ["category_title"]=> string(9) "Companies" ["category_route"]=> string(9) "companies" ["category_access"]=> string(1) "1" ["category_alias"]=> string(9) "companies" ["published"]=> string(1) "1" ["parents_published"]=> string(1) "1" ["lft"]=> string(3) "131" ["author"]=> string(14) "Anas Bouargane" ["author_email"]=> string(24) "anas.bouargane@gmail.com" ["parent_title"]=> string(4) "ROOT" ["parent_id"]=> string(1) "1" ["parent_route"]=> string(0) "" ["parent_alias"]=> string(4) "root" ["rating"]=> string(1) "0" ["rating_count"]=> string(1) "0" ["alternative_readmore"]=> NULL ["layout"]=> NULL ["params"]=> object(Joomla\Registry\Registry)#14620 (3) { ["data":protected]=> object(stdClass)#14623 (97) { ["article_layout"]=> string(9) "_:default" ["show_title"]=> string(1) "1" ["link_titles"]=> string(1) "1" ["show_intro"]=> string(1) "1" ["info_block_position"]=> string(1) "0" ["info_block_show_title"]=> string(1) "1" ["show_category"]=> string(1) "1" ["link_category"]=> string(1) "1" ["show_parent_category"]=> string(1) "0" ["link_parent_category"]=> string(1) "0" ["show_associations"]=> string(1) "0" ["flags"]=> string(1) "1" ["show_author"]=> string(1) "1" ["link_author"]=> string(1) "0" ["show_create_date"]=> string(1) "1" ["show_modify_date"]=> string(1) "0" ["show_publish_date"]=> string(1) "0" ["show_item_navigation"]=> string(1) "0" ["show_vote"]=> string(1) "1" ["show_readmore"]=> string(1) "1" ["show_readmore_title"]=> string(1) "0" ["readmore_limit"]=> string(3) "100" ["show_tags"]=> string(1) "1" ["show_icons"]=> string(1) "0" ["show_print_icon"]=> string(1) "0" ["show_email_icon"]=> string(1) "0" ["show_hits"]=> string(1) "0" ["show_noauth"]=> string(1) "1" ["urls_position"]=> string(1) "0" ["captcha"]=> string(0) "" ["show_publishing_options"]=> string(1) "1" ["show_article_options"]=> string(1) "1" ["save_history"]=> string(1) "0" ["history_limit"]=> int(10) ["show_urls_images_frontend"]=> string(1) "0" ["show_urls_images_backend"]=> string(1) "1" ["targeta"]=> int(0) ["targetb"]=> int(0) ["targetc"]=> int(0) ["float_intro"]=> string(4) "left" ["float_fulltext"]=> string(4) "left" ["category_layout"]=> string(6) "_:blog" ["show_category_heading_title_text"]=> string(1) "0" ["show_category_title"]=> string(1) "0" ["show_description"]=> string(1) "0" ["show_description_image"]=> string(1) "0" ["maxLevel"]=> string(1) "1" ["show_empty_categories"]=> string(1) "0" ["show_no_articles"]=> string(1) "1" ["show_subcat_desc"]=> string(1) "1" ["show_cat_num_articles"]=> string(1) "0" ["show_cat_tags"]=> string(1) "1" ["show_base_description"]=> string(1) "1" ["maxLevelcat"]=> string(2) "-1" ["show_empty_categories_cat"]=> string(1) "0" ["show_subcat_desc_cat"]=> string(1) "1" ["show_cat_num_articles_cat"]=> string(1) "1" ["num_leading_articles"]=> string(1) "0" ["num_intro_articles"]=> string(2) "10" ["num_columns"]=> string(1) "1" ["num_links"]=> string(1) "5" ["multi_column_order"]=> string(1) "1" ["show_subcategory_content"]=> string(1) "0" ["show_pagination_limit"]=> string(1) "1" ["filter_field"]=> string(4) "hide" ["show_headings"]=> string(1) "1" ["list_show_date"]=> string(9) "published" ["date_format"]=> string(5) "Y-Y-Y" ["list_show_hits"]=> string(1) "1" ["list_show_author"]=> string(1) "1" ["list_show_votes"]=> string(1) "0" ["list_show_ratings"]=> string(1) "0" ["orderby_pri"]=> string(5) "order" ["orderby_sec"]=> string(5) "rdate" ["order_date"]=> string(9) "published" ["show_pagination"]=> string(1) "1" ["show_pagination_results"]=> string(1) "1" ["show_featured"]=> string(4) "hide" ["show_feed_link"]=> string(1) "1" ["feed_summary"]=> string(1) "0" ["feed_show_readmore"]=> string(1) "1" ["sef_advanced"]=> int(0) ["sef_ids"]=> int(0) ["custom_fields_enable"]=> string(1) "1" ["show_page_heading"]=> int(0) ["layout_type"]=> string(4) "blog" ["menu_text"]=> int(1) ["menu_show"]=> int(1) ["page_title"]=> string(9) "Companies" ["page_heading"]=> string(9) "Companies" ["pageclass_sfx"]=> string(24) " full-blog page-category" ["menu-meta_description"]=> string(118) "BBN Times is the leading provider of business news reported by successful CEOs, entrepreneurs and business executives." ["secure"]=> int(0) ["page_description"]=> string(126) "BBN Times provides the latest insights from experts in technology, healthcare, leadership, entrepreneurship and global economy" ["page_rights"]=> NULL ["robots"]=> NULL ["access-view"]=> bool(true) } ["initialized":protected]=> bool(true) ["separator"]=> string(1) "." } ["displayDate"]=> string(0) "" ["slug"]=> string(46) "6150:areas-of-your-business-to-really-focus-on" ["catslug"]=> string(13) "105:companies" ["link"]=> string(52) "/companies/areas-of-your-business-to-really-focus-on" ["active"]=> string(0) "" ["displayCategoryLink"]=> string(10) "/companies" ["displayCategoryTitle"]=> string(0) "" ["displayHits"]=> string(0) "" ["displayAuthorName"]=> string(14) "Anas Bouargane" ["displayIntrotext"]=> string(0) "" ["displayReadmore"]=> NULL }
    Areas of Your Business to Really Focus On

    Anas Bouargane
  • 5
    object(stdClass)#14610 (59) {
      ["id"]=>
      string(4) "6146"
      ["title"]=>
      string(49) "Buy Term Insurance to Secure Your Family's Future"
      ["alias"]=>
      string(49) "buy-term-insurance-to-secure-your-family-s-future"
      ["introtext"]=>
      string(113) "

    The death of a loved one in the family can be a traumatic experience, more so if they are a breadwinner.

    " ["fulltext"]=> string(5501) "

    What you leave behind is not just an emotional void but also a financial one.

    If you want to make sure that your dependents do not suffer or face any financial hardships in your absence, then you need tobuy term insurance plan. A comprehensive life insurance product guarantees your family members' support in case of your untimely demise.

    Since you know that life can be very unpredictable, it is essential to find solutions beforehand and plan for eventualities to cover such risks. When you buyterm plan, you will be able to provide your loved ones with a safety net that will help your family build financial safety, allowing them to move on and manage life, even when you are not around. The policy benefits will be paid to the nominee once they produce the requisite documents. 

    It is not only easy tobuy term insurance thesedays, but you also get tons of benefits. If you are wondering why you must consider investing in a life insurance product, consider these benefits of term life insurance:

    1. Income Replacement in Your Absence

    One of the leading benefit of term insurance is to replace your income in case something happens to you. The death benefit given to your family by the insurance provider can be used to pay for expenses, clear debts that you may have left behind, sustain a lifestyle, or fund your child's education as you had planned.

    A term insurance plan is straightforward and gives your family the much needed financial cover that will help them breeze through life, even when your income stops. Even though term plans do not offer cash value, they do offer significant benefits in terms of a security net to cover life's unexpected events.

    2. Save Taxes

    Now that you are making a consistent income, have you ever thought about taxes or tax savings? By not considering an investment plan, you will end up paying theright amount of your income in taxes. However, with an insurance plan in your portfolio, you will be able to claim deductions up to Rs. 1.5 lakh as per Section 80C of the Income Tax Act. This will not only help you reduce your tax liability but also increase your paycheck at the end of the financial year when most of your income is susceptible to getting taxed. You can buy term insurance  online to protect your salary.

    3. Big Cover for Low Premium

    The reason why financial advisors recommend investors to buy term insurance is to give you the cost-benefit. A term insurance plan is a simple life insurance product that offers you substantial cover for a small amount of premium.

    If you start investing at a young age, you can enjoy more significant benefits in terms of the longer policy term and even lower premiums. Since your entire investment is pegged towards insuring your life, the insurance provider can give you a large cover for a small amount.

    4. Supplement Insurance with Riders

    Image Source: Shutterstock

    When you buy term insurance online, you can also consider expanding your life insurance coverage by supplementing it with riders. Riders are add-on benefits that can be added to your insurance for a nominal amount.

    These riders will enhance the policy to cover more risks such as critical illnesses, accidents, disability, loss of income, and more. For instance, if you opt for a waiver of premium rider, then the insurance provider will waive off all your premiums if you are unable to pay due to loss of employment or disability. Your policy, however, will remain active.

    With the help of riders, you can customize your insurance policy to suit your lifestyle, that too, without the risk of maintaining multiple insurance plans.

    5. Sense of Security

    You cannot put a price tag on the security of your loved ones. Knowing that your family will be taken care of financially will give you the ultimate peace of mind. In case of your demise during the policy term, your family members will receive the death benefit that they can use to take care of all liabilities and day-to-day expenses without being dependent on anyone.

    6. Wealth Creation

    Thanks to the popularity of life insurance, many people use it as an instrument to not only secure their family's financial future but also expand their wealth. There are many instruments, such as Unit Linked Insurance Plans, that allow you to get the best of both worlds – insurance and investment.

    With ULIPs, a part of your premium goes towards an insurance policy and the remaining part is invested in debt and equity asset classes as per your risk appetite. If you have the gift if time, then ULIPs will yield impressive results by the power of compounding. Therefore, you can also use life insurance products to expand your wealth.

    Online term insurance plans from reputable insurers such as Max Life Insurance allow you to check out life insurance quotes before you set out to buy term insurance so that you can choose the one that fits your needs. Compare and review policy benefits before making the final selection.

    " ["checked_out"]=> string(1) "0" ["checked_out_time"]=> string(19) "0000-00-00 00:00:00" ["catid"]=> string(3) "105" ["created"]=> string(19) "2020-05-28 07:50:35" ["created_by"]=> string(3) "353" ["created_by_alias"]=> string(0) "" ["state"]=> string(1) "1" ["modified"]=> string(19) "2020-05-28 07:51:41" ["modified_by"]=> string(1) "0" ["modified_by_name"]=> NULL ["publish_up"]=> string(19) "2020-05-28 07:50:35" ["publish_down"]=> string(19) "0000-00-00 00:00:00" ["images"]=> string(415) "{"image_intro":"images\/articles\/global-economy\/AI__Blockchain_Insurance_Industry.jpeg","float_intro":"","image_intro_alt":"Buy Term Insurance to Secure Your Family's Future","image_intro_caption":"","image_fulltext":"images\/articles\/global-economy\/AI__Blockchain_Insurance_Industry.jpeg","float_fulltext":"","image_fulltext_alt":"Buy Term Insurance to Secure Your Family's Future","image_fulltext_caption":""}" ["urls"]=> string(121) "{"urla":false,"urlatext":"","targeta":"","urlb":false,"urlbtext":"","targetb":"","urlc":false,"urlctext":"","targetc":""}" ["attribs"]=> string(667) "{"article_layout":"","show_title":"","link_titles":"","show_tags":"","show_intro":"","info_block_position":"","info_block_show_title":"","show_category":"","link_category":"","show_parent_category":"","link_parent_category":"","show_associations":"","show_author":"","link_author":"","show_create_date":"","show_modify_date":"","show_publish_date":"","show_item_navigation":"","show_icons":"","show_print_icon":"","show_email_icon":"","show_vote":"","show_hits":"","show_noauth":"","urls_position":"","alternative_readmore":"","article_page_title":"","show_publishing_options":"","show_article_options":"","show_urls_images_backend":"","show_urls_images_frontend":""}" ["metadata"]=> string(53) "{"robots":"","author":"","rights":"","xreference":""}" ["metakey"]=> string(14) "term insurance" ["metadesc"]=> string(104) "The death of a loved one in the family can be a traumatic experience, more so if they are a breadwinner." ["access"]=> string(1) "1" ["hits"]=> string(3) "311" ["xreference"]=> string(0) "" ["featured"]=> string(1) "1" ["language"]=> string(5) "en-GB" ["readmore"]=> string(4) "5501" ["ordering"]=> string(1) "9" ["category_title"]=> string(9) "Companies" ["category_route"]=> string(9) "companies" ["category_access"]=> string(1) "1" ["category_alias"]=> string(9) "companies" ["published"]=> string(1) "1" ["parents_published"]=> string(1) "1" ["lft"]=> string(3) "131" ["author"]=> string(14) "Anas Bouargane" ["author_email"]=> string(24) "anas.bouargane@gmail.com" ["parent_title"]=> string(4) "ROOT" ["parent_id"]=> string(1) "1" ["parent_route"]=> string(0) "" ["parent_alias"]=> string(4) "root" ["rating"]=> string(1) "0" ["rating_count"]=> string(1) "0" ["alternative_readmore"]=> NULL ["layout"]=> NULL ["params"]=> object(Joomla\Registry\Registry)#14618 (3) { ["data":protected]=> object(stdClass)#14621 (97) { ["article_layout"]=> string(9) "_:default" ["show_title"]=> string(1) "1" ["link_titles"]=> string(1) "1" ["show_intro"]=> string(1) "1" ["info_block_position"]=> string(1) "0" ["info_block_show_title"]=> string(1) "1" ["show_category"]=> string(1) "1" ["link_category"]=> string(1) "1" ["show_parent_category"]=> string(1) "0" ["link_parent_category"]=> string(1) "0" ["show_associations"]=> string(1) "0" ["flags"]=> string(1) "1" ["show_author"]=> string(1) "1" ["link_author"]=> string(1) "0" ["show_create_date"]=> string(1) "1" ["show_modify_date"]=> string(1) "0" ["show_publish_date"]=> string(1) "0" ["show_item_navigation"]=> string(1) "0" ["show_vote"]=> string(1) "1" ["show_readmore"]=> string(1) "1" ["show_readmore_title"]=> string(1) "0" ["readmore_limit"]=> string(3) "100" ["show_tags"]=> string(1) "1" ["show_icons"]=> string(1) "0" ["show_print_icon"]=> string(1) "0" ["show_email_icon"]=> string(1) "0" ["show_hits"]=> string(1) "0" ["show_noauth"]=> string(1) "1" ["urls_position"]=> string(1) "0" ["captcha"]=> string(0) "" ["show_publishing_options"]=> string(1) "1" ["show_article_options"]=> string(1) "1" ["save_history"]=> string(1) "0" ["history_limit"]=> int(10) ["show_urls_images_frontend"]=> string(1) "0" ["show_urls_images_backend"]=> string(1) "1" ["targeta"]=> int(0) ["targetb"]=> int(0) ["targetc"]=> int(0) ["float_intro"]=> string(4) "left" ["float_fulltext"]=> string(4) "left" ["category_layout"]=> string(6) "_:blog" ["show_category_heading_title_text"]=> string(1) "0" ["show_category_title"]=> string(1) "0" ["show_description"]=> string(1) "0" ["show_description_image"]=> string(1) "0" ["maxLevel"]=> string(1) "1" ["show_empty_categories"]=> string(1) "0" ["show_no_articles"]=> string(1) "1" ["show_subcat_desc"]=> string(1) "1" ["show_cat_num_articles"]=> string(1) "0" ["show_cat_tags"]=> string(1) "1" ["show_base_description"]=> string(1) "1" ["maxLevelcat"]=> string(2) "-1" ["show_empty_categories_cat"]=> string(1) "0" ["show_subcat_desc_cat"]=> string(1) "1" ["show_cat_num_articles_cat"]=> string(1) "1" ["num_leading_articles"]=> string(1) "0" ["num_intro_articles"]=> string(2) "10" ["num_columns"]=> string(1) "1" ["num_links"]=> string(1) "5" ["multi_column_order"]=> string(1) "1" ["show_subcategory_content"]=> string(1) "0" ["show_pagination_limit"]=> string(1) "1" ["filter_field"]=> string(4) "hide" ["show_headings"]=> string(1) "1" ["list_show_date"]=> string(9) "published" ["date_format"]=> string(5) "Y-Y-Y" ["list_show_hits"]=> string(1) "1" ["list_show_author"]=> string(1) "1" ["list_show_votes"]=> string(1) "0" ["list_show_ratings"]=> string(1) "0" ["orderby_pri"]=> string(5) "order" ["orderby_sec"]=> string(5) "rdate" ["order_date"]=> string(9) "published" ["show_pagination"]=> string(1) "1" ["show_pagination_results"]=> string(1) "1" ["show_featured"]=> string(4) "hide" ["show_feed_link"]=> string(1) "1" ["feed_summary"]=> string(1) "0" ["feed_show_readmore"]=> string(1) "1" ["sef_advanced"]=> int(0) ["sef_ids"]=> int(0) ["custom_fields_enable"]=> string(1) "1" ["show_page_heading"]=> int(0) ["layout_type"]=> string(4) "blog" ["menu_text"]=> int(1) ["menu_show"]=> int(1) ["page_title"]=> string(9) "Companies" ["page_heading"]=> string(9) "Companies" ["pageclass_sfx"]=> string(24) " full-blog page-category" ["menu-meta_description"]=> string(118) "BBN Times is the leading provider of business news reported by successful CEOs, entrepreneurs and business executives." ["secure"]=> int(0) ["page_description"]=> string(126) "BBN Times provides the latest insights from experts in technology, healthcare, leadership, entrepreneurship and global economy" ["page_rights"]=> NULL ["robots"]=> NULL ["access-view"]=> bool(true) } ["initialized":protected]=> bool(true) ["separator"]=> string(1) "." } ["displayDate"]=> string(0) "" ["slug"]=> string(54) "6146:buy-term-insurance-to-secure-your-family-s-future" ["catslug"]=> string(13) "105:companies" ["link"]=> string(60) "/companies/buy-term-insurance-to-secure-your-family-s-future" ["active"]=> string(0) "" ["displayCategoryLink"]=> string(10) "/companies" ["displayCategoryTitle"]=> string(0) "" ["displayHits"]=> string(0) "" ["displayAuthorName"]=> string(14) "Anas Bouargane" ["displayIntrotext"]=> string(0) "" ["displayReadmore"]=> NULL }
    Buy Term Insurance to Secure Your Family's Future

    Anas Bouargane

Search

More in Companies


2 months

Go Opposite in the Face of Uncertainty

As COVID-19 uncertainty spreads around the world at an exponential pace, the global community is finding out that reacting quickly to the societal and economic disruptions that the virus creates, no matter how agile a reactor you are, is not good enough and quite frankly, is simply not working.

2 months

Things To Think About Before You Start Your E-commerce Home Business

If you’re thinking of starting an e-commerce business from home, there are a few important things you must consider first.

2 months

How to Save Your Business Money

Business owners around the world are constantly looking for ways to improve their bottom line.

2 months

Getting a Medical Marijuana Card in New York

Primarily known as the city that never sleeps, New York has had its fair share of history with marijuana.

2 months

How Much Money Do You Need to Start a CBD Gummies Company?

The CBD industry is expected to reach a compound annual growth rate (CAGR) of more than 125% in the US market, for a value of around $22 billion by 2025.

2 months

Keep Your Business Going Through the Pandemic

The coronavirus outbreak has been hitting businesses all over the world hard.

2 months

Improvements Business Owners Can Make To Improve The Working Environment

As a business owner in charge of a team, you can feel an element of responsibility to ensure that the working environment is a positive place to be.