Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.
Evaluating creativity requires having the right framework.
Brand strategy feels squishy and unmeasurable to some people. But there is no need for this to be true.
Modeling your brand is what distinguishes you from competitors and helps to highlight your products and services.
Have you noticed that company purpose and values are having a moment?
Your brand strategy is your business’s North Star.
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