The key for a perfect content marketing campaign is to follow a specific strategy and remain consistent with it for months.
According to some people, content marketing is overrated. Many out there say that content marketing needs to be put down in the list of priorities.
That it only works if you have a good direct outreach sales system going because then you have cash flow and the luxury to do content.
Content marketing rarely turns into direct sales, that’s why for small businesses it's an overrated tactic.
These are people that do not understand content marketing and have never done it right.
Content marketing is not overrated. In fact, one could call it an underrated marketing strategy.
It is very effective in driving traffic to a website. The thing is not many people rate it very highly.
You think it is something everyone can do, which is completely untrue. It requires a lot of dedication to write good content for a website.
Moreover, it is not easy to write or create content. One needs to not only make the content attractive to the readers but also make it unique and powerful.
The number of resources we have in hand are limited, which makes our work even more difficult. So, no content marketing is not overrated.
Content marketing takes a lot of time and dedication to get campaigns and social channels running smoothly.
Tactics, tools and branding will change, repeatedly, monthly. But certain century-old fundamentals remain relevant today such as:
Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.