Dopamine & the 3 Ds: Discounts, Discovery & Delight

David J. Katz 03/05/2018 5

The lofty, challenging goal for retail is to encourage a customer to buy… buy often, buy a lot, and be delighted... 

Neuroscience can help: It’s about the production and absorption of dopamine, the neurotransmitter of desire.

In this video clip, I discuss dopamine and desire through the lens of retail discounts, discovery and delight.

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Comments (5)

  • Chantelle Dawe

    Our brain calculates how buying an object of desire will feel before we consciously consider whether to purchase it.

    Reply

  • Hannah Hughes

    Online shopping can be as exciting or more exciting as in-store shopping.

    Reply

  • Lorraine Keeler

    Thanks to the rapid growth of technology and social media, taking advantage of dopamine in the brain through marketing is easier than ever before.

    Reply

  • Sam McGrath

    Interesting concept

    Reply

  • Natalie Moore

    Consumerism has taken control of society so much that we have started to confuse the promise of reward with happiness.

    Reply