David J.Katz Retail Guru

David J. Katz is a "LinkedIn Top Voice in Retail," a best-selling author, a frequent public speaker, an alchemist, and the chief marketing officer at Randa Accesories, a leading multi-national consumer products company, and the world's largest men's accessories businessHis specialty is applying insights, data, story-telling, technology and analytics to influence consumer behavior. He helps retailers, brands and suppliers create successful outcomes in evolving markets. David has "hands on" experience with P&L, M&A , Leadership Development and Digital Transformation. He has ongoing collaborations with global brands including Levi's, Polo Ralph Lauren, Dickies, Tommy Hilfiger, and Columbia Sportswear, And, he works closely with leading retailers including Macy's, Kohl's, JCPenney, Amazon, Nordstrom, Walmart, Target, Costco, Hudson's Bay, Liverpool, Debenhams, David Jones, Printemps, & El Cortes Ingles. Named a fashion industry "Change Agent" by Women's Wear Daily and a "Menswear Mover" by MR Magazine, he has been featured in The New York Times, The Wall Street Journal, New York Magazine, Business Insider, The Huffington Post, and other publications. A frequent public speaker, he is co-author of the best-selling book "Design for Response: Creative Direct Marketing That Works," and has written many articles on marketing and consumer behavior. David has been elected a "top writer on fashion and Innovation" by Medium. A graduate of Tufts University and the Harvard Business School, in neuroscience and marketing. He studies, and applies, stimulus and response. The name Pavlov rings a bell. Note: Alchemy is a science or philosophy that transforms something ordinary into something meaningful, often through mysterious means. David studies consumers, identifies "jobs to be done," adds products and brands, stirs the caldron with a bit of marketing catalyst, and via transmutation, creates... retail gold.


Dopamine & the 3 Ds: Discounts, Discovery & Delight

The lofty, challenging goal for retail is to encourage a customer to buy… buy often, buy a lot, and be delighted... 


Why Our Belt, Tie and Wallet Company is Investing in Artificial Intelligence

Today, it seems like every company is somehow in competition with Amazon, as the tech giant extends its reach into more and more industries (most recently health care). That expansion is powered by Amazon’s robust tech infrastructure, which gives it a platform to scale quickly in any sector it enters.


Lessons I Learned by Playing a Doctor on TV

I’m not a doctor, but I played one on TV. Really.


Moats, Boats & Bridges – A $1 Billion Innovation Roadmap

It is probable that every man at Shoptalk (and every man reading this article) owns some of our product. We’re Randa, the world’s largest men’s accessories company... and most of you have never heard of us.


Discounts, Discovery & Delight: 3Ds for Driving Desire

In fashion and retail, Dopamine is the drug of choice.

Cookies user prefences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics