David J.Katz Retail Guru

David J. Katz is a "LinkedIn Top Voice in Retail," a best-selling author, a frequent public speaker, an alchemist, and the chief marketing officer at Randa Accesories, a leading multi-national consumer products company, and the world's largest men's accessories businessHis specialty is applying insights, data, story-telling, technology and analytics to influence consumer behavior. He helps retailers, brands and suppliers create successful outcomes in evolving markets. David has "hands on" experience with P&L, M&A , Leadership Development and Digital Transformation. He has ongoing collaborations with global brands including Levi's, Polo Ralph Lauren, Dickies, Tommy Hilfiger, and Columbia Sportswear, And, he works closely with leading retailers including Macy's, Kohl's, JCPenney, Amazon, Nordstrom, Walmart, Target, Costco, Hudson's Bay, Liverpool, Debenhams, David Jones, Printemps, & El Cortes Ingles. Named a fashion industry "Change Agent" by Women's Wear Daily and a "Menswear Mover" by MR Magazine, he has been featured in The New York Times, The Wall Street Journal, New York Magazine, Business Insider, The Huffington Post, and other publications. A frequent public speaker, he is co-author of the best-selling book "Design for Response: Creative Direct Marketing That Works," and has written many articles on marketing and consumer behavior. David has been elected a "top writer on fashion and Innovation" by Medium. A graduate of Tufts University and the Harvard Business School, in neuroscience and marketing. He studies, and applies, stimulus and response. The name Pavlov rings a bell. Note: Alchemy is a science or philosophy that transforms something ordinary into something meaningful, often through mysterious means. David studies consumers, identifies "jobs to be done," adds products and brands, stirs the caldron with a bit of marketing catalyst, and via transmutation, creates... retail gold.

 

How to Earn a Virtual Fortune

Tomorrow, Stephen is going to a friend’s wedding. He shares with me his dilemma. “I need a new tie.” I inquire, “You don’t have a single tie to wear?” Stephen shakes his head, “I have a tie. I wore it to a wedding last week.” Now I get it. I share my thinking; men are becoming more like women in their fashion awareness and sensitivity, they want to look unique amongst their peers. Stephen doesn’t want to be seen in the same tie two events in a row.

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Why You Need a Signature Look

Tom Wolfe wore white, Johnny Cash wore black, and Albert Einstein wore grey. Lady Gaga wore meat. Diane von Furstenberg? That's a wrap.

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14 Robots Teach Themselves to Walk Into a Bar

Can robots be trained to pick up objects they've never seen before? Recent research indicates that the best approach may be to allow robots to experiment on their own, and then share that knowledge with other robots. 

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What If Amazon Is Retail’s Only Hope?

What if Amazon is not the brick-and-mortar store killer? What if Amazon is retail’s champion?

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The End of Mass Marketing: Go Small, or Go Home

Once upon a time… business success was based on providing a narrow segment of consumers with a narrow segment of products, uniquely suited to their needs, sourced and advertised locally, and sold at a local store.

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