Dopamine & the 3 Ds: Discounts, Discovery & Delight

Dopamine & the 3 Ds: Discounts, Discovery & Delight

David J. Katz 03/05/2018 5

The lofty, challenging goal for retail is to encourage a customer to buy… buy often, buy a lot, and be delighted... 

Neuroscience can help: It’s about the production and absorption of dopamine, the neurotransmitter of desire.

In this video clip, I discuss dopamine and desire through the lens of retail discounts, discovery and delight.

Davids Video

Share this article

Leave your comments

Post comment as a guest

terms and condition.
  • Chantelle Dawe

    Our brain calculates how buying an object of desire will feel before we consciously consider whether to purchase it.

  • Hannah Hughes

    Online shopping can be as exciting or more exciting as in-store shopping.

  • Lorraine Keeler

    Thanks to the rapid growth of technology and social media, taking advantage of dopamine in the brain through marketing is easier than ever before.

  • Sam McGrath

    Interesting concept

  • Natalie Moore

    Consumerism has taken control of society so much that we have started to confuse the promise of reward with happiness.

Share this article

David J. Katz

Retail Guru

David J. Katz is a "LinkedIn Top Voice in Retail," a best-selling author, a frequent public speaker, an alchemist, and the chief marketing officer at Randa Accesories, a leading multi-national consumer products company, and the world's largest men's accessories businessHis specialty is applying insights, data, story-telling, technology and analytics to influence consumer behavior. He helps retailers, brands and suppliers create successful outcomes in evolving markets. David has "hands on" experience with P&L, M&A , Leadership Development and Digital Transformation. He has ongoing collaborations with global brands including Levi's, Polo Ralph Lauren, Dickies, Tommy Hilfiger, and Columbia Sportswear, And, he works closely with leading retailers including Macy's, Kohl's, JCPenney, Amazon, Nordstrom, Walmart, Target, Costco, Hudson's Bay, Liverpool, Debenhams, David Jones, Printemps, & El Cortes Ingles. Named a fashion industry "Change Agent" by Women's Wear Daily and a "Menswear Mover" by MR Magazine, he has been featured in The New York Times, The Wall Street Journal, New York Magazine, Business Insider, The Huffington Post, and other publications. A frequent public speaker, he is co-author of the best-selling book "Design for Response: Creative Direct Marketing That Works," and has written many articles on marketing and consumer behavior. David has been elected a "top writer on fashion and Innovation" by Medium. A graduate of Tufts University and the Harvard Business School, in neuroscience and marketing. He studies, and applies, stimulus and response. The name Pavlov rings a bell. Note: Alchemy is a science or philosophy that transforms something ordinary into something meaningful, often through mysterious means. David studies consumers, identifies "jobs to be done," adds products and brands, stirs the caldron with a bit of marketing catalyst, and via transmutation, creates... retail gold.

Cookies user prefences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics