More in Companies


6 years

Entrepreneurship: Good Mistakes and How to Use them

Founders of start-ups generally have a hate relationship with mistakes. They are often told of ways to avoid them. Mistakes are seen as the worst thing that could ever happen. While that may be partially true, while focusing on how terrible the mistake was, we often lose sight of how we can learn from it. The fact is that mistakes happen, no matter how hard we try to avoid them. We are only human, after all. Often, it may be the faults of others that cause your downfall. As hard as it is to stomach, it is also possible to learn from such interactions.

6 years

7 Secrets to Write Powerful Headlines that Convert

What makes you click on a piece of content such as a blog or article? Besides the fact that it might be a topic you’re interested in, how did you find it? You may have probably clicked on this article because of its catchy headline.

6 years

10 Ridiculously Important Tips to Be a Successful Leader

For as long as I can remember, I dreamed of being a leader. I loved achieving as a team and the feeling of camaraderie over individual successes. There is something significant about going through a process or journey with others and being victorious. But I quickly found out that just because you dream about or love something does mean you are going to be great at it.

6 years

When Artificial Intelligence and Emotion Collide, Consumers and Brands Win

For thousands of years, consumers and businesses only interacted in person, and it was easy to understand the emotions of customers. If you lived in the Old West, and you went to the general store, the owner knew you and your preferences, and very likely why you were there. Depending on the time of year, he would have already stocked up on grain, seed or whatever you needed before you even asked for it. These types of interactions created positive emotional responses that over time established loyalty.

6 years

The Impact of the Tax Reform

Since tax reform passed at the end of 2017, the topic has been front and centre. The taxes at stake in the US amount to some $3.3trn at the Federal level and some $2.5trn at the state and local levels. Property taxes in 2017 amounted to $33bn. Because of tax reform, not all the taxes imposed at the state and local level, including property taxes, are deductible against Federal tax.

6 years

If You Have an Idea, Can you Start a Business?

Ideas are something that keeps popping our restless minds. Our mind is flooded with countless thoughts every day. And deep down many of us have this desire to start a business, a wish to own a startup. When you slog and hustle hard for someone else, this self-awakening thought always comes up. If I put in the same amount of hard work in my own thing, in my own business? Damn, I would be rich. Why should I work as a slave to someone else? But then inspiration is perishable and as those thoughts that motivated you fly away in thin air, so does your will to make things happen.

6 years

6 SEO Basics for Small Business Owners

If you want your website to be ranked on the very top of Google search results when typing some specific keywords, you have to optimise your on-site and off-site search engine optimization (SEO) parameters.