Not too long ago, I was asked to talk to a group of 4th year medical students about physician innovation and entrepreneurship and the business of biomedicine and care delivery. I asked the roughly 50 people in the audience how many intended to go into private practice or work for a private group. One lone hand sheepishly pierced the air. When asked why, student loans and not wanting to "mess with all that practice management and business stuff" topped the list.
Sickcare is a mess and needs help badly. Many sickcare and non-sickcare entrepreneurs think they have the solutions. Few, in fact, will get across the finish line. There are many reasons why:
Do you believe joy is possible? Many people I work with feel they passively exist without joy. Depression, anxiety, trauma, etc. may initially cause this, but then it is perpetuated by a lack of engagement in life. People do better when they are actively living. In the last post, we talked about what is the meaning of life and finding your purpose in life. Today we will talk about ideas to get started increasing engagement and enjoyment even if you aren’t feeling well. Active living can kickstart positive feelings and bring in new clarity about life purpose and meaning.
If innovation starts with mindset and practicing entrepreneurial habits, it will end without proper execution. By now you have probably heard these quotes about execution or have an aspirational poster of one in your employee lounge posted next to your company mission statement.
Steve Jobs famously wore the same outfit (clean versions of it, no doubt) daily, establishing for himself the sartorial uniformity of…a veritable uniform. Perhaps you had not previously thought of that link between “uniform” and “uniformity,” but that’s the idea: sameness. More often than not, the uniformity of uniforms directs our attention to sameness among members of a population, such as the military. But it encompasses sameness over time, too.
Package insert is a document included in the package of a medication that provides information about that drug and its use. For prescription medications, the insert is technical, and provides information for medical professionals about how to prescribe the drug. Package inserts for prescription drugs often include a separate document called a "patient package insert" with information written in plain language intended for the end-user -- the person who will take the drug or give the drug to another person, for example a minor. Inserts for over-the-counter medications are also written plainly.
Biomedical and clinical entrepreneurship is the pursuit of opportunity under VUCA (volatile, uncertain, complex and ambiguous) conditions with the goal of creating stakeholder defined value through the deployment of innovation using a VAST business model.