Microinfluencer Marketing is a rising trend in the digital marketing space. Over the last few years, it has carved out a special place for itself in the minds of marketers and brands at large. There is a huge amount of significance associated with the right endorsements for brands. The big brands find it easy to sign up famous personalities or celebs to promote their products but it is the small ones which are compelled to be more creative and find micro-influencers to carry their message to the right audience. Studies have also proven that more than 80 percent of consumers are tempted to buy products following the recommendations by micro-influencers.
Want to know how I was able to build my business without spending anything on advertising? ... How I grew from 1 to 10 clients in under 24 hours? ... and how I created and retained an award winning team without ever paying a single salary?
Internet marketing is all set to undergo a tremendous change in 2019. It will completely change the way the businesses have been handling their marketing strategy and technique. The technological onslaught has redefined the whole marketing ecosystem. The expectations of customers have also changed as everyone not only wants the best product at the most competitive price but are not even ready to wait. There is no room for lags as there are many options available. 2019 will be a signature year in terms of marketing as businesses will have to continuously innovate to keep pace with the changing lifestyles and future marketing trends. Businesses will thus have to look deeper into their marketing strategies and reinvent themselves continuously to survive. Recent trends in marketing suggest that it will no more be an easy ball game as the world wide web is getting exhausted with more than 1,800,000,000 websites present and the number is growing by the day.
Change. Do your staff struggle with it? Humans are creatures of habit and we prefer to stick with what we know. This can cause problems when you’re scaling your business. The rapid intensity of change often causes resistance, and negativity can creep in like a disease at the heart of your business. The solution? Communicate. Communicate. And communicate some more!
So you're struggling to lead a team. It's okay, it happens.
2019 will be defined by highly versatile and bold digital marketing trends which will seek to change the whole dynamics of the game. There is no doubt on the fact that the future digital marketing trends will be different from the ones which have been followed for a long time. While some might travel to the future but most of them are bound to die.The latter is primarily due to the fact that the world of digital marketing is constantly evolving. Although it has maintained its a customer-centric approach, it is now much more detailed, thoughtful and highly personalized. As per a survey conducted by the Economic Times, it was stated that by 2020, digital marketing will grow at 32 CAGR by 2020. The latter will also increase the digital marketing spend to 24 percent from the current rate of 15 percent.
Content is king and will continue to rule for many years to come. However, designing and publishing more content is no longer equal to more web traffic. There are more than 440 million blogs in the world (not including the Tumbr which alone has 400 million of them). All these are directed at nearly 7.5 billion population of the world. Not stopping at this, the number of blogs is constantly on the rise so the need for creative content marketing ideas was never more pronounced as you have to create a compelling need for people to come to your blog bypassing all your competitors.