Content is king and will continue to rule for many years to come. However, designing and publishing more content is no longer equal to more web traffic. There are more than 440 million blogs in the world (not including the Tumbr which alone has 400 million of them). All these are directed at nearly 7.5 billion population of the world. Not stopping at this, the number of blogs is constantly on the rise so the need for creative content marketing ideas was never more pronounced as you have to create a compelling need for people to come to your blog bypassing all your competitors.
Content marketing ideas which defined fortunes for the early adopters are no longer valid today. The niche has become more fluid and the rules of the game have undergone a sea-change as many new entrants have joined the band-wagon. Something to always remember is the level of competition you'll always have. No matter what idea or topic you choose to work on, there will always be many blogs already flooding the online space on the same line of thought. This is serious and interesting. Even if you plan to follow a few keywords, the competition will not cool-off. Even the idea of using long-tail phrases will lose ground as far as future of content is there. The only thing that will stand firm in the future is something which is new and original. A high bounce rate or people walking-away only after reading the headlines is either because the person already has enough knowledge about the subject you have written about or that the content you have mentioned is far from interesting.
As Ginny Mineo said, “re-calibrate your strategy between compounding, recurring, and experimental content channels”. Successful content marketing strategy has been centered on your target audience taking into account the above pointers. The world of content marketing is rapidly changing and one has to adapt quickly to keep pace with it. The point is to create compelling and original content which resonates with the minds of the audience. So, do not miss the bandwagon of success. Get Started!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.