8 Ways to Advertise a Business

Whether you are launching a new business or product, advertising is designed to draw attention, converting leads into sales.

It makes more people aware of your brand so you can reach your business goals, whether slightly increased profits or global take-over. 

With the rise of social media platforms, there are now many ways to advertise a business, including new and traditional methods. Advertising your business is now easier than ever, and it's all about trial and error. So try the following ways and see what works for you.

1. Online Forums or Social Pages

Joining an online forum focusing on your product or service is a great way to get the word out about your business. Participate in group discussions to connect with the other group members. Comment on social posts, blogs, and guest blogging. All this can help you gain credibility in your field and can help improve your business reputation.

2. Social Media Ads

Social media is one of the most remarkable ways for businesses to advertise, with many platforms tailoring to different products, services, age groups, and more. For example, if your target market is under 30 years, you can advertise on platforms like Instagram or TikTok. On the other hand, older audiences might be more prominent on Facebook. With the proper ad campaign setup, you can tailor your budget and audience to suit.

A lead generation agency can be your secret weapon when it comes to social media ads. They know all the tricks of the trade to target the right audience, create engaging content, and optimise your campaigns for maximum results. With their expertise, you'll not only save time but also see a boost in quality leads and conversions.

3. Public Relations

This is where you contact media to promote your business or products, usually through a media release. If you want to capture the attention of news channels, however, you need to promote something unique. 

For example, you could have a strange product or service, are celebrating a milestone, or want to give the public your opinion on a popular topic related to your industry. By doing this, your story could end up in newspapers, magazines, or online news websites.

4. Digital Advertising and PPC

Digital advertising has many benefits, such as the ability to precisely target your audience, use data-driven strategies, and track the success of your campaigns in real time. The main types of digital advertising are PPC (pay-per-click), display, and paid social, which works exceptionally well for eCommerce businesses. 

All of these can be used on both mobile devices and PCs. Digital advertising makes it easy to keep track of your budget and reach the right people at the right time.

5. Newspaper Advertising

You may find newspaper advertising practical depending on your service or product. Local, service-based, brick-and-mortar businesses get the most out of newspaper ads through more locally targeted advertising campaigns. If your print ad is prominent and stands out, people will be likelier to notice it, so make sure the design catches people's attention immediately.

6. Brochures and Flyers

Newspaper advertising, brochures, and business flyers might seem a bit old school, but they're highly effective, mainly if you are a small business that needs local clients. 

Flyers can be very successful if you deliver them to the right people, have accurate information (a mistake in a mobile phone number will cost you business), and have correct contact information for those sent to you. Alternatively, you can deliver it yourself by walking around the local neighborhood.

7. Email Marketing

Sending emails is a fast and effective way to get your message out to large audiences fast and cheap (or free). For example, emails can be used to get the word out about a sale that ends soon, a discount at the end of the season, or the launch of a brand-new service. 

You can't SPAM people (obtain contact information illegally and start emailing them), but you can get contact information through your sales and then contact those people again. Keeping in touch with your customers is a great way to build brand loyalty, retain dormant interest, and let potential buyers know about your newest products.

8. Influencer Marketing

A relatively new method of advertising is influencer marketing. In other words, you pay someone with many followers (10,000+) on social media to promote your products. 

The rise of so-called "micro-celebrities" and "influencers" has led to this new way of advertising which can help get more people to learn about your brand, encouraging them to buy your products. According to SproutSocial, the average cost of using an influencer to promote a brand is $271 per post.

The best advertising plan is to use different methods. The more you advertise, the more people you’ll reach. So, try these methods above and turn potential customers into sales.