Over the years, neuroscience has made spectacular leaps forward in finding out how the brain functions and effects behavior. With a Ph.D. in cognitive neuroscience, I have been a first-hand witness to this remarkable growth and age of discovery. After a number of years in educational administration, I went back to scholarship, but this time I focused on The Science of Learning.
Automation is real. It is here to stay. Jobs will be lost. Careers will disappear. People are fearful, if not for their own occupation, for someone close to him or her. Interestingly, only 7% feel that their own job will be effected. In addition, Pollyanna analysts say that automation will actually increase the number of good, well-paid, full-time jobs – tell that to the tens of thousands of auto workers who all decided to take early retirement (or maybe they were simply redundant) 30 – 40 years ago when robots were introduced to the assembly lines.
It is my belief that there has never been more distrust by the American public in traditional media outlets than there is today. The political right is angry because they believe that the media is made up of liberals who are putting false spins on stories and people on the left are mad because almost every major news outlet gave Trump far too much free media and got the predictions of the 2016 Presidential race wrong.
John and Jane are sort of friends of ours. Their names have been changed to protect the innocent – literally innocent – but anyone who knows us will know who they are. John called me one day and asked if I could come over to his place to help him with something. I barely knew him. He lived in the trailer park, had out of control children, and has nothing going for him.
One thing I’m quickly learning as my online popularity increases is that the rules change correspondingly. Where once you could pop off, make typos, and be 100% YOU, now the scrutiny and mass expectation converge to create a social construct not of your choosing, but one that’s as familiar and easy to swallow as an M&M for those following you and liking your articles and videos.
Knowing what you know has been one of the ways that metacognition has been described. Having done some research in the area, I believe that knowing what you know is the foundation of metacognition. If you don’t know what you know, then how do you know what you don’t know.
As we start a new year, I have been thinking about a topic that often is in my brain, ROI. For most of my career in marketing I have been challenged with proving direct ROI to specific marketing efforts. While I believe proving return on investment is important, it is not always possible to prove direct singular ROI that is traceable or immediately traceable.