‘Queen of the Chick Flicks’ JLo Can Earn Over £428K for a Single Social Media Post

Jennifer Lopez is the most influential chick flick actor, earning up to £428,200 per sponsored Instagram post .

Justin Timberlake and Leonardo DiCaprio are the second and third most influential actors, respectively  . 

Other actors in the ranking include Jennifer Aniston and Reese Witherspoon  .

Recent popular movie releases, such as Anyone But You (2023) and Mean Girls (2024), has sparked a wave of anticipation and excitement among chick flick enthusiasts, leading to heightened worldwide interest in the genre and its leading actors.  

New data has revealed the most marketable chick flick actors, with Jennifer Lopez taking the top spot. 

Research, conducted by experts at Venture Smarter, examined the social media profiles of 121 of the most notable chick flick actors. An influencer marketing calculator was used to establish which star is the most influential on social media and how much they can earn per sponsored post.   

The data revealed that Jennifer Lopez is the highest-earning chick flick actor. JLo, as she is most famously known, has 253.5 million followers on Instagram and can earn up to a staggering £428,200 per sponsored post. Some of the most notable chick flick movies from her four-decade-spanning career include The Wedding Planner (2001), Maid in Manhattan (2002), and Marry Me (2022). 

Justin Timberlake is the second most marketable chick flick actor, with an earning potential of up to £163,000 per post. The 42-year-old actor and 'Prince of Pop’ rose to fame in the band NSYNC and has since starred in chick flick movies such as Friends with Benefits (2011) and Bad Teacher (2011). 

Taking the bronze is Leonardo DiCaprio. The Oscar winner has starred as the lovesick Romeo in Baz Luhrmann’s Romeo + Juliet (1996) and played the iconic role of Jack in Titanic (1997). Environmentalist DiCaprio has the ability to earn up to £145,500 per post and has 62.2 million followers.   

The Wrexham soccer club co-owner and Deadpool star Ryan Reynolds is fourth. The Canadian-American actor has the capacity to make up to £124,500 per post and has 50.8 million followers. His chick flick filmography includes The Proposal (2009) and Definitely, Maybe (2008).   

Rounding out the top five is Jurassic World star, Chris Pratt. Before becoming an action hero in the Guardians of the Galaxy franchise, Pratt starred in chick flicks such as Bride Wars (2009) and What's Your Number (2011). Pratt’s Instagram following is 45.9 million and he could make up to £115,100 for each sponsored post.   

Friends icon Jennifer Aniston ranks sixth, earning up £114,000 per sponsored post on social media. She has the largest following of the Friends cast, with 45.3 million followers. As well as Friends, Aniston has gained worldwide recognition for her roles in many movies, including the chick flicks He’s Just Not That Into You (2009) and The Break-Up (2006). 

In seventh place is Oscar, Bafta, and Golden Globe winning actor, Anne Hathaway. The talented actor has starred in some iconic chick flicks: The Princess Diaries (2001), Ella Enchanted (2004), and The Devil Wears Prada (2006), to name a few. Hathaway has 31.8 million followers and can earn up to £86,800 for a single Instagram post.  

Reese Witherspoon is in eighth place, with the potential to earn up to £83,100 per sponsored post thanks to her 30 million followers. It was Witherspoon’s most famous chick flick role as Elle Woods in Legally Blonde (2001) that marked the turning point in her career and made her a household name across the globe. Since then, she has gone on to win multiple awards and has acted in more chick flicks, such as This Means War (2012) and Your Place or Mine (2023).  

In the penultimate position is Emilia Clarke, who has the capacity to make up to £79,500 per social media post and has a strong following of 28.3 million. The Game of Thrones star has also made quite a name for herself in the chick flick world, starring in hit movies like Me Before You (2016) and Last Christmas (2019).   

With 26.9 million followers, rounding off the top ten is Hilary Duff. Duff rose to prominence as a Disney teen idol playing the title role of Lizzie McGuire in the Disney comedy series of the same name. The 36-year-old Texan was a noughties chick flick star, playing the lead in A Cinderella Story (2004) and The Perfect Man (2005). Even though her movie career has decelerated in recent times, Duff still has the potential to earn up to £76,400 for a single social media post.  

A spokesperson for Venture Smarter commented on the findings:   

“Chick flicks, with their endearing and relatable narratives, possess a unique ability to catapult an actor's career to new heights, such as The Princess Diaries for Anne Hathaway and Legally Blonde for Reese Witherspoon. A standout performance in a well-received chick flick showcases an actor's versatility and draws attention to their talent and charm.”  

While some actors may feel that they will be a typecast once they have performed in a rom-com style movie, these findings suggest the opposite. Most actors on the list have had varied and highly successful careers, with several of them even having won some of the most prestigious accolades an actor can achieve. This stands to show that the chick flick genre is not to be underestimated and brushed off as mere entertainment, but to be regarded as a valuable movie category.”