5 Steps Involved in Web Maintenance

5 Steps Involved in Web Maintenance

Anuja Lath 27/05/2021
5 Steps Involved in Web Maintenance

website, be it a business one or personal, isn’t a one-and-done venture.

You need to incorporate several web maintenance practices and maintain transparency via tools such as Google Consent Mode to take care of your website. These are related to security, performance, analytics, and much more.

Web maintenance is done to ensure that your website continues to perform the way it’s supposed to and also show improvement over time. You can make use of advanced tools and best coding practices to ensure hassle-free website maintenance.

Here are 5 steps involved in web maintenance:

1. Data Backup

Backing up your data at all times is critical to avoid any functionality hiccups in the future. The frequency of these backups depends on the overall web traffic you observe and the confidentiality associated with that data.

High-priority and highly confidential information should be backed up immediately. You can plan more of these in a month’s time to keep the critical information in secured storage in case of a malicious attack cyber breach.

2. Updating Plugins

Plugins act as a catalyst for your website by improving its performance, accessibility, and functionality. However, you must update them from time to time to retain their efficiency and avoid any intermittent errors.

Today, most websites use WordPress as their CMS, and you can see a significant dip in performance if the plugins aren’t updated. Up-to-date plugins help in web maintenance by improving user experience, reducing vulnerabilities, and a lot more.

3. Perform Speed Tests

Slow loading speed is among the top reasons why many websites have a high bounce rate. Modern-day consumers have a plethora of options, so if your website doesn’t load quickly, they’ll jump to another one in no time.

You can leverage Google’s PageSpeed Tool to perform regular speed tests and incorporate enhancements in case of any deviation. Remember, the faster your website loads, the lower would be the associated bounce rate.

4. Fixing Bugs and Errors

Even the most optimized codes can’t handle all the use cases at once. Therefore, you need to follow an agile approach where you develop and optimize simultaneously. No web maintenance checklist is complete without error and bug fixation.

Be it an incompatibility with any browser, unexpected downtime, button misbehavior, or anything else – you must look into the issue right away and come up with a fix. Each second counts in today’s competitive marketplace, and offering a flawless experience to the user is a virtual necessity.

5. Review Web Analytics

Web analytics help you evaluate your website’s performance on various grounds through optimized KPIs. You get to know your consumer demographics, best-performing assets, and also the ones that didn’t get a positive response from the audience.

Google Analytics is a one-stop solution to all your web analysis requirements. Therefore, you can follow a data-driven approach and make educated decisions regarding the various elements of your website related to SEO, content, and more.

To Conclude

This concludes our website maintenance checklist that’ll help you take care of your website. Stay tuned for part-2 of this series where we’ll share 5 more tips for web maintenance.

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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