3 Ways That Technology Is Shaping The Business Landscape

3 Ways That Technology Is Shaping The Business Landscape

07/12/2020 5
3 Ways That Technology Is Shaping The Business Landscape

Today’s businesses rely on today’s technology in order to bring their A game to the competition and meet the demands of consumers.

However, the technology of today is starting to look a whole lot like the tech of tomorrow. Here’s what you need to know about modern business technology.

Machine Learning

Artificial intelligence is taking the world by storm in a few ways. Many homes have AI assistants that cater to their needs, both recreational and more substantial, and businesses have likewise taken to creating smart offices that can boost productivity. However, machine learning takes things to a new level. Machine learning is by no means new. Predictive text dates back to as early as the 1940’s. However, modern machine learning is far more complex and, more importantly, much more effective. Machine learning has been integrated in search engines, smart phones, and more, but perhaps its best application in commerce is in sentiment analysis. Machine learning operations improve upon ML by integrating the machine learning process directly into the development cycle itself  in order to improve the time it takes for AI to learn how to perform its assigned role. This is especially true as machine learning becomes ever more integral to modern business practices and products.

Natural Language Processing

Another component of modern AI that allows it to provide the benefits it does is natural language processing. Essentially, this is what allows machines to not only read or listen to text or speech for certain keywords, but also understand sentence structure and meaning. In turn that ability to understand what is being said holistically allows for computers to better intuit what is required of them. For example, Google searches will often make a best guess based on your search terms by finding words with similar meanings, something you may not have even noticed when it’s happened to you. Again, one of the primary applications for business is sentiment analysis and, in that regard, this is maybe the bigger piece of the puzzle. That’s because AI can use NLP to read and internalize social media posts en masse in order to determine the overall public opinion of the company in question, something that trumps various other forms of traditional market research, although at a much higher cost. As AI becomes even more advanced, it will also become even more affordable.

Cloud Computing

Cloud storage is not unique, as many cloud services such as email platforms are ubiquitous and hiding in plain sight. However, this storage component is only one of the many advantages that cloud computing has to offer. Cloud computing is also capable of creating a network of computers that is stronger than the sum of its parts, and it does so by enabling computers to share their processing power in order to function somewhat like a supercomputer. This has made cloud computing a staple among businesses that traffic heavily in data, a figure that accounts from a growing percentage of all companies. Because cloud storage is integrated into a private cloud, cloud computing entails sharing not only computational resources, but also files, and this combination creates a working environment that is more efficient and more prepared for tackling complex, cooperative tasks in a timely manner. A cloud network is also superior to a traditional network in the sense that cloud connected devices do not need to occupy the same physical space, and this allows remote employees to connect to the network from home, one of the many ways that modern technology is flexible enough to meet the changing needs of the business landscape.

Modern businesses are blessed with the most advanced technology that humanity has ever seen. Today’s business tech provides advantages that were previously little more than a pipedream, and that technology will only advance more rapidly now that the infrastructure has been established. These tips will help you make the most of what modern tech has to offer.

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  • Mark Jowett

    Technology is transforming the business world in a massive way

  • Aidan Crowley

    Businesses are poised to capitalize as advancements continue.

  • Gemma Watson

    There is going to be a huge amount of job redesign

  • Mike Wells

    Amazing read

  • Eddie Hughes

    Well explained Kevin

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