Website support and maintenance are regular processes that are required to make sure that your website is safe.
89% of users move to a competitor's website after a poor scrolling experience. Therefore, there is a strong need to perform some website maintenance duties at least once a month.
Are you thinking about which important website maintenance checklist you need to follow for better online performance? If so, this article is right for you! Website maintenance on a monthly basis includes monitoring website analytics, checking the website’s loading speed and performing security checks. Do read the article till the end to know about the most crucial website maintenance tasks and ways to do them correctly.
Here are the 5 best website support and maintenance tasks to keep in mind:
As browsers and plugins are updated regularly, they cause trouble with your website look and functions in different browsers and devices. Further, maintaining a website that is mobile-friendly increases the conversion rate. As you never know what browser or device your next customer will use to check your website, you should include reviewing the site on different devices in your monthly website maintenance checklist.
You can check the website look on your tablet, laptop, or smartphone. Further, try to use separate browsers on each device. By doing so, you can ensure all the website pages and links are working as they are supposed to.
A minimal loading time of 1-5 seconds makes the user feel in control and stress-free. However, if your page loading time is 10 seconds or more, the user loses attention and is unlikely to visit again. A perfect example of maintaining a good page running speed is Yahoo! Yahoo lowered its page loading time by 0.4 seconds and saw traffic rise by 9%.
Adding words, links, images, and products to your website can slow down your page load time. So, during monthly website support and maintenance, do check your page speed and try to reduce it as much as possible!
Search engines like Google, Yahoo, and Bing favor websites that build trust. So, if your website is full of informative, unique, and interesting content, then it will be awarded in the Search Engine Result Pages.
Having up to date and fresh content is an important website maintenance message that can help you grow in the long run. During your monthly website maintenance, you can check, review your content, add internal links, and update new services, products, articles, etc. You can also review spam comments and delete them.
Never let any door open for website hackers. You can make your website secure by increasing protection to keep the bugs and hackers away. Monthly security upgrades and software updates are necessary to keep the site protected as well as secure.
Moreover, you can easily address security issues if you monitor and update your site regularly. To make your site secure try installing SSL (Secure Sockets Layer certificate). Make your passcodes unbreakable- abcd123 won’t work! Moreover, run monthly backups and use anti-malware software to scan for malicious attacks.
A CTA (Call to Action) instructs and encourages the visitors to take some action. A common CTA can be “Book Us Now”, “Hurry Up! 5 Items Left” or “Find Out More”. If you use any CTA’s on your website, it’s better to test them every month. Further, easy-to-read and good CTA motivate visitors into deep engagement, grow email subscribers, improve conversion rate & excite customers to add items to their cart, etc.
Moreover, if you have an eCommerce website, it’s better to perform the transaction test every month. It will help you find the potential issues that customers may face while pressing the “Buy Now” or “Check-Out” button.
Monthly website support and maintenance may require investment, time, and effort. However, the results outweigh the work and money involved. You can either maintain your website individually or you can reach out to a professional. Moreover, website maintenance providers know how to use tech and the best methods to prevent issues in the first place.
While the website maintenance expert is handling your site performance, you can focus on other business activities. As you can’t be an expert at everything, letting an expert perform the maintenance steps can help you grow a successful business.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.