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Super apps provide consumers' needs in a single application.
Users can utilize different services on one platform.
Super apps incorporate multiple features on one platform to serve the needs of their consumers. They provide a diverse variety of services under one application to make it easy for users to choose different facilities. The various products and services can include booking movie tickets, grocery shopping and bill payments.
New users adapting to the mobile phone can find it beneficial to locate all utilities and services provided under one platform. Searching for the best app for a particular service can be difficult and time-consuming for these users. Installing a super app solves the problem.
Single-use applications can take up storage in your device, and saving multiple passwords can be tricky and confusing. Super apps can quickly solve this problem by providing different features under the same application. Using a single application for several services also reduces the chances of a data breach.
Super apps consist of applications across industries because some companies are spread across various industries. It helps users get quick services and connect them to other crucial services that supplement the already available services.
Every mini-app within a super app has a similar build, making it easier to develop the application quickly. Reduced time in UI design and development can help to launch the app at the same time in many countries.
It is easier to introduce and sell new applications to customers who have been using a different product or service on the same app.
With consumers using multiple services within the same app, it is easy to predict a revenue increase for super apps compared to standard localized apps.
Super apps create an end-to-end user experience. Hence it's essential for these platforms to create a service that will attend to user care and requests.
Super apps tend to retain more customers as it offers several services with a single login. These apps also provide additional features, functionality and customization based on consumer behavior.
Due to the limited range of services, standard apps have difficulty with re-acquisition. Super apps avoid this obstacle by promoting existing users to engage with their other series within the platform. This helps to improve and present various services without their users leaving the platform.
Super apps are the future for online businesses offering a seamless user experience by combining features. Over time, these apps can improve their platforms by simplifying user navigation and delivering quicker services. With data collection from multiple applications, they can become mainstream, providing a high-quality user experience in the market.
Naveen is the Founder and CEO of Allerin, a software solutions provider that delivers innovative and agile solutions that enable to automate, inspire and impress. He is a seasoned professional with more than 20 years of experience, with extensive experience in customizing open source products for cost optimizations of large scale IT deployment. He is currently working on Internet of Things solutions with Big Data Analytics. Naveen completed his programming qualifications in various Indian institutes.
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