Smart stadiums will reinvent the experience fans have at sporting events by providing them contextual, convenient, and personalized experiences.
The fan experience at stadiums hasn’t undergone a major change since ages. And the challenges that come with the traditional experience remains. Individuals find it difficult to find directions to empty parking spaces, food stalls, or even have trouble finding their seats. IoT brings real-time coordination between event organizers and individuals to provide a customized and seamless experience to the fans through smart stadiums.
IoT devices help stadium networks, and team owners better connect with their fans. They can leverage mobile apps to connect with individuals to provide a personalized experience. With the help of sensors and GPS technology, an app can assist people in finding empty parking spaces quickly. They can also replace physical tickets with digital ones, helping shorten the time usually spent in long queues outside arenas for checking in.
Additionally, with the help of augmented reality, organizers can overlay additional or otherwise missing information regarding various areas of the stadium. It can assist individuals in finding washrooms, food stalls, and the shortest route to their seats. People can even order food on an app and get it delivered without having to move from their seat. Thus, fans can enjoy the game without any interruptions.
Service providers can also utilize digital payments for processing every purchase made by individuals, right from ticket purchasing, parking fees, to food payment.
The deployment costs for IoT are very high, and owners can expect a considerably long period to get their ROI. However, these costs are insignificant when compared to the possible increase in revenue it can bring.
Also, with the changing demographics, people are preferring to stay at home to enjoy sporting events. However, with the customized and engaging experiences that IoT brings, stadium owners can expect an increase in their dedicated fanbase, bringing more people to the stadium.
Similarly, the competition for stadium owners has increased significantly in the past few years due to the availability of high-definition television and content, cheap cable and on-demand subscriptions. Owners can provide dedicated fans discounts on purchases, grant access to behind the scenes footage and unseen locker room footage to attract people.
Networking can also become an issue when you have about fifty thousand people using the stadium’s internet. Owners, therefore, need to invest in a high-speed internet connection to ensure that their services run uninterrupted.
IoT devices are set to reform the sports industry, and smart stadiums are just a part of it. IoT devices also help with team management and improving athletes’ training and safety. The era of smart stadiums has already dawned upon us. Levi’s smart stadium, home to the San Francisco 49ers, has implemented IoT infrastructure that allows its 70,000+ fans to have personalized experience at the stadium. This has caught the attention of other stadium owners, and they too will possibly invest in smart stadiums. Soon, every stadium that you visit will be a smart stadium.
Naveen is the Founder and CEO of Allerin, a software solutions provider that delivers innovative and agile solutions that enable to automate, inspire and impress. He is a seasoned professional with more than 20 years of experience, with extensive experience in customizing open source products for cost optimizations of large scale IT deployment. He is currently working on Internet of Things solutions with Big Data Analytics. Naveen completed his programming qualifications in various Indian institutes.