You want your B2B company website to look professional but still want to get the job done as quickly as possible? Should you hire a developer or take the task in your hands? What is the best package deal in the market?
B2B web design usually requires a strong sense of aesthetic that makes the company look professional, while adding a layer of strategic CTAs that generate quality leads for the business.
There could be many other custom specifications that business owners want to see in their website but all of this comes at the price of increased expenditure. Something that most businesses want to steer past from.
The two widely available options are custom B2B web design and choosing a website template. Both can suit your requirements really well if you know what you’re looking for. So, let’s get you started on both of these.
We have basically laid down your requirements with clear advice on what’s better for what.
First Choice: Website Template
Website templates are little to not expensive at all. You can even get them for free if you have a WordPress or similar technology powering your website. Pre-designed themes, plugins and branding options take care of visually appealing design that you are looking for.
On the flipside, customization is limited. You can modify the look and feel of the design as much allowed by the template you’re using. Usually, it will let you change a few colors, add a logo and try different fonts. For a more fine-grained control, you’ll need the services of a developer.
First choice: Custom Web Design
If you’re looking to make a high-impact website that is more than just a service brochure, a custom web design approach would be the best. You have full control on how the website will look, how it will be served to potential customers with easy integration of Web Apps such as a Cost Calculator or a Chat Bot.
This comes at added costs of hiring expert developers who can construct the website as per your preferences. The costs are pretty high in contrast to the other option.
First Choice: Website Template
The quickest way to build a good looking website with all the basic features is definitely through a ready-made template. The whole process is drag and drop. If you have someone who can write the content and make graphics, a template is your go-to option.
To boost up the process, you can still hire a developer who will do the server setup and template installation for you. For a few hundred extra bucks, your website will be ready in a week or so.
First Choice: The Middle Ground
Need a website for a product launch? There are two options. You can either make it on your own if you have ample time to spare or get it done professionally from someone.
Both the options can get you nearly the same results but it would further depend on how complex your requirements are. There are simple landing pages that can be easily made with aesthetic pictures, then there are heavily loaded pages with CTAs and pop-ups embedded into it.
Basically, your aim would be to get a 3 - 5 page website, which isn’t a big deal even with a website template in place. You can opt for professional development too, if the product is really crucial.
First Choice: Agency Powered Web Design
Yes, that’s a true requirement. Digital Marketing is something you will route to for expanding your business and it’s the best to start doing it while the design is underway.
In that case, you can hire a web design agency who will cater to development as well as marketing needs for you. This seems like an expensive option but it’s actually value-for-money. All you have to do is simply dictate what you want and get it done while you focus on that sales report.
Conclusively, you get well-managed development, professional design, marketing with SEO integrated, and above all - peace of mind.
In the end it boils down to your key requirements. For the best everything, you should always route for a professional web design company who can substantially meet your needs.
For dilettantism or exploring the hidden designer in you and getting the job done with minimum expenditure, a template website is up for the deal.
How and what to consider, you’ll be able to figure that out with the above mentioned points, in detail. Still have queries, get in touch with us today and get expert guidance.
Chhavi is the Founder and Partner at Dikonia. She is passionate about delivering beyond expectations and crafting rewarding experiences. Her company provides innovative IT solutions including custom SaaS offerings that streamline workflow as well as development and design services in keeping with latest buying and market trends. Chhavi holds a Master of Computer Applications from Punjabi University.