Editing Images for Emails

Editing Images for Emails

Daniel Hall 08/05/2024
Editing Images for Emails

With the boom of short video platforms, people prefer seeing what’s happening in front of them instead of reading long texts.

That’s where visuals come in. You can craft highly relative visuals to convey your audience and present your brand in front of their eyes with sparkling creativity.

Let’s take a look at how you can manage to edit your images to reach your prospect's eyeballs.

The Role of Image Editing in Email Marketing

A highly engaging image with your brand’s voice and identity can boost open rates, and engagement by 10%. Utilize an enticing email template to captivate your audience even before they open your message. Make it worth their time by editing your images the right way.

Understanding Image Editing for Emails


What is Image Editing for Emails?

It involves the process of cropping your images and using fonts plus deleting the white spaces to present a clear message. You should make pictures smaller for emailing because larger images take time to load which hints that your prospect may skip your emails. Also, you should make sure that your images look clear and vibrant across various devices. To save time, you can use an email template builder to check what image suits you best.

Types of Image Editing Tools

You can choose from a variety of image editing tools to suit your needs and skill level. Popular options include:

  • Adobe Photoshop: The best and oldest player in the image editing space. However, Adobe Photoshop is not for beginners and you may even want to learn how to rotate pictures in email because of the advanced tools it provides.

  • Canva: It has emerged to be a beginner friendly and free app and a time-saving alternative to Photoshop. It has all the features you will ever need to start the process of making photos smaller for email. This is how you manage to edit your images to reach your prospect's eyeballs. From adjusting color tones to resizing images, mastering how to rotate a picture in an email can further enhance your visual storytelling

Best Practices for Editing Images for Emails


Optimizing Image Size and Resolution

Email clients and devices have varying capabilities when it comes to displaying images. You should optimize image size and resolution to ensure that your visuals render correctly across different platforms. Aim for a balance between quality and file size to prevent slow load times or distorted visuals.

Using High-Quality, Clear Images

Craft High-quality, clear images in your emails. The images must not shatter pixels or look doomed on smaller screens. Make sure the fonts are large enough so users can read on all screens and not large enough that users get annoyed on mobile screens. In simple terms, optimize the images for all devices.

Image Compression Techniques

Image compression is as important as creating an image. To decrease loading times, you should use an image compressor to lower the file size and make it load faster. The best format is jpeg or GIfs. It doesn’t mean you can’t create images in other formats, but these formats tend to load faster, and if you export images in webp format, it’ll be the cherry on top.

Custom Images for Brand Alignment

Don’t use mockups or free images from the internet. If you want to run a successful email marketing campaign, you must devote your time to creating your image with your brand voice, identity, fonts, and colors.

Accessibility and SEO Considerations

While visuals are essential, it's crucial to ensure that your emails are accessible and optimized for search engines. Use descriptive alt text for images and include relevant keywords in file names to improve accessibility and search engine optimization (SEO).


Using image creatives to convey your message in emails is the best technique for modern email marketers. It helps you converse with your prospects in a more engaging way and also boosts engagement rates. However, using overly advanced stickers or excessively colored stickers or fonts can mess things up. You should use images in your emails but keep it simple and use your brand colors instead of using the colors of the rainbow. When it comes to making pictures smaller for email, optimizing image size ensures faster load times and a seamless viewing experience for recipients.

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Daniel Hall

Business Expert

Daniel Hall is an experienced digital marketer, author and world traveller. He spends a lot of his free time flipping through books and learning about a plethora of topics.

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