How Immersive Technologies Can Transform Transportation

How Immersive Technologies Can Transform Transportation

Naveen Joshi 01/11/2019 4

Companies can train their employees, avoid congestions, and comply with regulations by using virtual reality (VR) and augmented reality (AR) in the transportation industry. 

The transportation industry plays an important role in logistics and trade on a global level. However, the industry faces major challenges due to traffic congestions, accidents, and delays. These issues can complicate many business procedures and affect overall productivity. AR and VR have shown promising potential in healthcare, retail, manufacturing, tourism, and also transportation. Using VR and AR for transportation can help companies in overcoming multiple challenges. With virtual simulations and 3D overlays, AR and VR can allow companies to streamline business procedures. Besides, companies can ensure employee safety and avoid traffic delays. Hence, AR and VR are must-haves for the transportation industry.

Adopting VR and AR for Transportation

Companies can use VR and AR for transportation in the following manner:

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Employee Training

Thousands of people die in accidents involving public transportation every year in the US. To ensure safer public transportation, companies should train their drivers. And for this, VR can be the best option. VR-based simulations can display real-world situations for training drivers and delivery staff. And these training programs can include traffic jams, pedestrians, and road accidents. Such training can test a driver's decision-making abilities in many real-world situations. Based on their training performance, companies can provide additional training if required. Similarly, VR can also be used in aviation for training pilots.

Safety training

Companies can use VR to deliver safety training for their employees. Using VR, companies can virtually expose their employees to dangerous situations. Employees can then learn to deal with these situations. VR can also educate drivers to help injured people in an accident.

Operations Management

Warehouse employees perform many tasks such as locating a product, scanning barcodes, and delivering products to the dock. These can be quite time-consuming and error-prone when performed manually. Hence, companies should use a better solution for managing warehouse and delivery operations.

Companies can use AR to simplify many warehouse operations. Mobile AR systems can offer real-time object recognition, barcode scanning, and indoor navigation for finding the required products. Hence, warehouse employees can perform many tasks quickly and accurately. As a result, warehouse employees can load shipments instantly, helping speed up delivery tasks.

Route Planning

Companies have to plan their routes before starting the delivery process. This process can be made more efficient using VR. VR headsets can simulate various situations that may occur during a commute. These situations can include terrible weather, vehicle breakdown, traffic congestions, and accidents. Such situations can allow companies to plan a route that has fewer chances of traffic and accidents. Also, companies can prepare for bad weather by avoiding routes that may be seriously affected. For example, delivery vehicles can avoid roads that are prone to waterlogging. With route planning, companies can make transportation safer and quicker.


Using AR for transportation can help drivers navigate easily. AR-enabled glasses or windshields that can display real-time data about traffic, weather, fuel, speed, and navigation. These displays can also spot obstacles on the road and provide real-time alerts about accidents on the planned route. Drivers will no longer need to look at their phones for navigation. Hence, AR can make the commute more convenient and safer.

Traffic Support

An average person spends hundreds of hours stuck in traffic every year. Hence, traffic can seriously affect productivity. To address this issue, companies can use AR-enabled windshields that can offer real-time data about traffic. These windshields can suggest alternative routes to avoid delays.

Global Trade

International trade has provided many opportunities for increasing a company's revenue and expanding their business. However, companies have to face many challenges due to different trade regulations across the globe.

By using AR for transportation, companies can make sure that their shipments follow trade regulations. Using AR-enabled apps, companies can scan trade documents and spot errors. For this, AR apps can scan the documents for specific keywords and suggest changes if needed. Also, AR apps can translate trade documents into different languages to reduce delays in foreign countries. Hence, AR technology can ensure compliance for trade regulations and reduce delays.

Secured Deliveries

Companies use AR to verify the identity of customers. The delivery staff can use an AR app with facial recognition to verify the identity of every customer. Hence, delivery executives don’t have to depend on physical IDs. Also, delivery executives can scan the barcode on a package to check the delivery location. And, customers who order expensive and valuable products may appreciate such secured deliveries.


Companies perform routine maintenance tasks to monitor delivery vehicles. However, manually performing maintenance tasks can be quite error-prone. But, AR can allow employees to perform routine maintenance tasks accurately. Using AR, employees can point their smartphone towards different parts of a vehicle to access maintenance guides. These guides can include images, videos, checklists, and 3D models. Also, employees can capture images with annotations and communicate with experts using AR. Hence, AR can allow companies to optimize maintenance tasks.

By using VR and AR for transportation, companies can overcome many challenges and train their employees. Hence, companies will be able to deliver top-notch services to their customers. With further research and development, companies may be able to use advanced VR and AR applications to schedule deliveries and generate documentation. Also, VR and AR may be used to entertain passengers in public transportation. These applications can speed up the widespread adoption of VR and AR in transportation.

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  • Wendy Powlenzuk

    The idea of cars communicating between one another is a real eye opener.

  • Ben Smith

    Autonomous public cars are a theoretical solution which depend on tech and dev

  • Aaron Beswick

    This is so interesting !

  • Jonathan Portela

    Let a massive super computer crunch the numbers of millions of vehicles, give feedback to drivers and control lights!

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Naveen Joshi

Tech Expert

Naveen is the Founder and CEO of Allerin, a software solutions provider that delivers innovative and agile solutions that enable to automate, inspire and impress. He is a seasoned professional with more than 20 years of experience, with extensive experience in customizing open source products for cost optimizations of large scale IT deployment. He is currently working on Internet of Things solutions with Big Data Analytics. Naveen completed his programming qualifications in various Indian institutes.

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