The smartphone addiction is getting stronger and more companies are aware of consumers' addiction to their handsets.After the web and print, mobile phones are the next platform for businesses to explore. The astronomical growth of smartphones and the number of things they can do, have opened up new gates of opportunities for companies to engage with their customers.
This can be done via a customer support app, a convenience app or maybe a loyalty point collection app, the use cases are endless. Some businesses like Lyft and Uber totally rely on their app for their business while others like Starbucks, use it to retain more customers.
If you are a new start-up, a small business or even an established business, you can significantly expand your business horizon using a mobile app. The question is how?
This article will try to highlight how getting an app for your business can practically increase returns, like it has so far, for our clients.
The best and the smartest way you could attract more people to buy from you is by simplifying the buying process, or the way in which you serve your customers. A befitting example of this use case is a Shopping App. You would notice that most of the multinational e-commerce brands offer a mobile app because:
Similarly, a Food Ordering App makes it highly convenient for you to browse the menu items and pay for the order through the phone rather than discussing everything with a phone attendant.
When it’s easier to order, people tend to choose you over a more hasslesome competitor to order food. Check out Turnip developed by Dikonia that helped this Swiss Restaurant grow their business by offering deliverable meals.
E-booking Apps are also a great alternative for local businesses that deal with reservations, appointments, scheduling and home delivery.
Then come the Customer Support Apps that allow your customers to lodge support tickets, get chat support through the app or access the FAQ section with a single tap.
An app connects your customer to your business in a much more personalised way than any other platform. The primary advantage of this fact is that you can make marketing more personalised and less irritable.
Several brands now offer apps for the sole purpose of marketing. For instance, Cafe Coffee Day came up with an app that lets customers collect loyalty points referred to as “beans” on every purchase made by the customer at an outlet. These beans can later be redeemed for free meals and beverages.
This simple tactic is enough to influence customer decision to spend an evening at a CCD outlet over the competition. Similarly, shopping apps are a great medium send out discount and sale notifications.
Your business can also use such a concept which will help you personally target customers via an app. Can’t think of one? Let’s discuss.
As customers, people are greatly influenced by elements of authority associated with your company and brand. Simple things such as having a well designed logo, running a ad campaign with an esteemed celebrity or owning a strong social media following can serve as authoritative elements.
Off lately, a mobile app is a great marker of authority. Businesses that have a mobile app over businesses that don’t have one, are clearly seen as a better destination to buy.
This is because brands with apps are seen as monetarily strong, given the assumption that apps are costly affairs. Business apps also add a geek factor to tech savvy people who live their life around their smartphones. More these people see your brand’s identity floating around their eyes in their phone, the more inclined they become to trust you.
A survey conducted by Clutch found that
“42% of small businesses have built a mobile app. That number is expected to increase to 67% by the end of 2017.”
The stats demonstrate the rising popularity of business apps among business owners.
Adding to it further, app development costs have now become much cheaper than big marketing tactics such as billboards and television commercials, which makes it a cost-effective decision for most businesses.
There are several ways by which an app can skyrocket your business revenue by providing a quick-window for consumers to buy from you. Apps have multiple use cases that suit a wide variety of businesses. Getting an app developed isn’t that costly as it used to be and offers better returns when compared to other marketing media.
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The importance of a well-developed and well-functioning app can not be stressed more for business use cases. Laggy, broken or obtrusive apps deployed by companies can disturb user experience, putting off customers rather than engaging them.
We at Dikonia, offer state-of-the art business apps built with quality assurance and innovative features that help businesses grow. Did you see our portfolio yet? We are open to mobile app development projects, contact us today!
Chhavi is the Founder and Partner at Dikonia. She is passionate about delivering beyond expectations and crafting rewarding experiences. Her company provides innovative IT solutions including custom SaaS offerings that streamline workflow as well as development and design services in keeping with latest buying and market trends. Chhavi holds a Master of Computer Applications from Punjabi University.