Instagram is one of the most popular social media platforms, which makes it easier for businesses to find the right target audience and market their products.
There are more than one billion active users and more than 200 million business accounts on Instagram. With the introduction of shopping options, Instagram has become very useful for business owners. Because of the large number of Instagram users, it is easy to find the right target audience. Instagram might have started as a medium of entertainment but now it has become so much more. With the right strategy, you can promote your business quite effectively.
The high focus on visual appeal keeps the users engaged. The fact that the ‘like’ button is hit 4.2 billion times a day shows that Instagram users are very active as compared to other social media channels.
Take a look, how Instagram brand assets help you promote your business-
The bio of your business account should precisely showcase the USP of your brand. It is important to keep it simple. Instagram bio is the only place where a user can click links, so make sure to include all the important links. These links could navigate them to your websites, event registration forms, app purchases, or new product launches. Add your contact number to help people connect with you. You can also add highlights and update them regularly, this will give people a chance to know you better.
Your feed would help people decide if they should follow you and why should they follow you. It will help to define your Instagram brand identity. So give them a good reason in a creative and visually appealing way. Aesthetics are a very important part of Instagram and its users.
Your posts should be captivating enough to make people follow your account and share your posts with others. This can be a great way of getting people acquainted with your company’s culture.
You can use carousel posts for the feed. They get more organic interactions than both video and images on Instagram. Try to include relevant hashtags, mentions, and tags in your captions so that people searching for relevant topics discover you.
The feature of stories was launched in 2016 by Instagram. It was a feature first used by Snapchat. In stories, content appears on full-screen, so it seems more appealing to the customers. It can be enhanced with the use of stickers, gifs, and emojis.
The use of stickers can prove to be very effective for you to interact with your audience. Instagram has many stickers like polls, Q/A, quiz stickers. These provide a great opportunity to know the people you want to sell your products to.
IGTV videos serve your need for long video content. These videos can run from a length of 60 seconds to an hour. So it provides a great medium to introduce your company, tell them anecdotes of your journey, what you do and how you do it. You can show them behind the scenes of your products or describe your products in detail.
IGTV videos can also be a great way of getting people to trust you by showing them testimonials and user reviews.
Always maintain a good connection with your community by interacting with them in comments, stories, and captions on your feed. Keeping them engaged is essential for the growth of your business. You can know their opinions, and how they feel about their products. Ask them questions and form quizzes with the help of customized quiz stickers in the stories. Posting the replies of your followers can be a great way of connecting with them.
You could look for small businesses like you to collaborate with. If they have almost the same number of followers, you can get them to collaborate with them and give a ‘shout out’. You can tag them on your post or comment on their feed, they might do the same for you. This way, your visibility will improve and your followers will increase. You can read below, the ways to search for small businesses on Instagram-
You can find businesses like you for inspiration and you can give them a ‘shout out’ by mentioning them in your feed. If they also mention you on their page, it might help you to increase your followers. If you want to look for businesses on Instagram, you can search them in the ‘people’ category by typing relevant keywords in the search box. This way, you will be able to find businesses near your location. You can also find them with the help of location tags and search tags.
Instagram brand assets can effectively help you in marketing. You can do without a big budget on Instagram, all you need is the right approach to engage people and excite them about your brand.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.