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Machine learning is orchestrating every business aspect from attracting, selling and serving customers.
It plays a vital role in monitoring the corporate environment. Most business owners care about their customers. They are genuinely concerned when it comes to replacing humans with machines. Machine learning (ML) aims to transform user experience by creating a strong bond between customers and technology.
Machine learning pulls data from customers and uses it to predict behavioral patterns and various trends. While a customer is shopping on an e-commerce platform, machine learning tools can detect precisely when they need assistance, ensuring that they continue along the sales process without any complications.
Technology has changed our world altogether. Right from making our first cup of coffee in the morning to driving our cars for us, it is gradually taking care of all our daily needs. Right from suggesting what our next buy on Amazon should be to curating entertainment for us on Netflix, technology is shadowing us 24x7. Machine learning is largely responsible for this massive upheaval.
Deep learning is now moving to professional fields in full swing too. Since any organization is still alive thanks to its customers, leveraging ML to keep clients happy should be an obvious choice. ML transforms the user experience in unfathomable ways. Far away from the monotonous one-word conversations, chatbots can now analyze sentiments and answer accordingly.
ML focuses on finding hidden patterns, relationships, and the probabilities in data sets. Knowingly or unknowingly, we all generate a lot of data every second. For instance, social media platforms are one the richest sources for big data. ML analyzes such data and extracts meaningful information to learn from it.
Customer satisfaction is vital for any organization to stay relevant amidst their competitors. Retailers, however, can’t manually scan through each of their customer's feedbacks. But, now they have ML to take care of their customers. By analyzing data from various mediums, retailers get real-time insights on customers who have negative feedback for their brand. Wearable devices, for instance, act as a source of customer data for retailers. With the use of processes like sentiment analysis, natural language processing, and predictive analytics, ML enables retailers to know their customer preferences better and offer them a customized shopping experience.
Retail, banking, tourism, healthcare, and many other industries are witnessing tremendous advancements with the implementation of ML. Gone are the days when you had to visit a travel agent to book a flight ticket or apply for a loan. Today, we have technology doing everything for you. Be it fraud detection or risk management, ML is taking up everything on its plate. The role of machine learning has gone way beyond chatbots now. The healthcare industry is seeing great progress with the adoption of ML in diagnosing diseases. Recently, doctors have been using ML to predict impairment after spinal injury. Then there is Disney, the entertainment conglomerate, which is using ML to reduce the waiting time for visitors to take a ride. The applications of ML are only growing in the pursuit of better customer experience and satisfaction.
Naveen is the Founder and CEO of Allerin, a software solutions provider that delivers innovative and agile solutions that enable to automate, inspire and impress. He is a seasoned professional with more than 20 years of experience, with extensive experience in customizing open source products for cost optimizations of large scale IT deployment. He is currently working on Internet of Things solutions with Big Data Analytics. Naveen completed his programming qualifications in various Indian institutes.
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