Comments (3)
Matthew Tanner
The more I read your articles, the more I learn from them. Thanks Naveen.
Alison Wheeldon
That was a realy good post !!!!!!
Jack Reed
Great... Now I know this and won't be able to unknow it........
Attaining employer branding in the age of digital transformation is crucial for an organization to acquire better employees and to open opportunities for various business prospects in the economy with a well-known name.
Job seekers, these days, look not only for the financial aspects of an employment opportunity but also consider factors like the work environment, office culture, and the scope for progress a company offers them. While conditions in large-sized enterprises offer all these facilities to a new applicant, mid-sized enterprises (MSEs) must pay special attention to their employer branding in the age of digital transformation. Doing this can help them gain an edge on large-sized enterprises, bridging their talent gap.
In an age where the ethics and culture of a company matter as much as the name, employer branding in mid-sized enterprises can be achieved with the following methods:
Creating a compelling social media base is a necessity in the digital age today. Companies can register themselves on such platforms to reach out to a broader audience via the Internet. Social media also includes the registering of MSEs in online networking communities like LinkedIn and Facebook that serve a dual purpose of customer engagement and self-branding.Creating a compelling social media base is a necessity in the digital age today. Companies can register themselves on such platforms to reach out to a broader audience via the Internet. Social media also includes the registering of MSEs in online networking communities like LinkedIn and Facebook that serve a dual purpose of customer engagement and self-branding.
An enterprise's branding may seem like a slow process, but it is a steady one. While the effects may not be visible initially, keeping up at it will affect the company in the later years. CIOs can move on to the next level of branding by collaborating with regional MSEs for developing into a large-sized enterprise along with keeping up with the digital transformation.
The more I read your articles, the more I learn from them. Thanks Naveen.
That was a realy good post !!!!!!
Great... Now I know this and won't be able to unknow it........
Naveen is the Founder and CEO of Allerin, a software solutions provider that delivers innovative and agile solutions that enable to automate, inspire and impress. He is a seasoned professional with more than 20 years of experience, with extensive experience in customizing open source products for cost optimizations of large scale IT deployment. He is currently working on Internet of Things solutions with Big Data Analytics. Naveen completed his programming qualifications in various Indian institutes.
Leave your comments
Post comment as a guest