‘Delete Twitter’ and 'Delete Twitter account' searches have risen by 983% and 520% in the UK as rate limiting was imposed on accounts.
The change prompted a 2,806% rise in searches for ‘How to delete Twitter account’ and 152% worldwide on July 1 as UK-based account holders find out how they will be affected.
The rate limiting has caused confusion among users, with searches for 'Is Twitter down' skyrocketing by 4,173% in the UK. Elon Musk explained that the limits were implemented to combat data scraping and manipulation, but it has prompted backlash from affected users.
The move is seen as an attempt to attract users to Twitter's paid subscription platform, Twitter Blue, which allows higher tweet viewing limits.
Twitter can take several steps to tackle bots and reduce their impact on the platform. Here are some strategies they can consider:
Twitter can invest in advanced artificial intelligence and machine learning algorithms to detect and flag bot accounts more effectively. These algorithms can analyze account behavior, content, and engagement patterns to identify suspicious accounts.
Twitter can implement more stringent verification processes during account creation to ensure that users are real individuals. They can use phone number verification, CAPTCHAs, and other methods to reduce the creation of bot accounts.
Enhance the reporting mechanisms for users to report suspected bot accounts. A clear and easy-to-use reporting process will help users contribute to identifying and removing bot activity.
Twitter should continuously monitor and analyze the platform to detect new patterns of bot behavior and adapt their detection methods accordingly.
Twitter can limit or restrict automation features for accounts to prevent bots from posting, retweeting, or following users at an alarming rate.
Work with external researchers and experts in the field of bot detection and social media analytics to improve their strategies for identifying and combating bots effectively.
Analyze user engagement patterns to distinguish between genuine user activity and bot-generated interactions. Unusual spikes in activity or repetitive patterns can indicate bot behavior.
Take swift action in suspending and removing confirmed bot accounts to prevent them from spreading misinformation and manipulating discussions.
Be transparent with users about actions taken against bot accounts and how the platform is tackling the issue. Transparency will build trust and confidence among the user community.
Educate users about bots and their potential impact on the platform. Raising awareness about the existence of bots will help users identify and report suspicious accounts.
By implementing a combination of these strategies, Twitter can effectively tackle bots and create a healthier, more authentic environment for its users.
Mihir Gadhvi is the co-founder of illustrake and HAYD. Illustrake is a D2C Enabler and offers Performance Marketing, Retention Marketing, and Content Creation Services. HAYD is a brand New, homegrown fashion line that aims to make clothing easy for us without taxing our planet. Although the concept is quite known now, HAYD wants to accomplish sustainability by reducing its impact on the environment with safe and fair manufacturing.