When it comes to running your business, your web server host plays a bigger part in the success of your company than you would think.
Not only does your web server host keep your company's website up and running but it also controls your loading speed, your web security, and more.
Of course, it isn't always easy to determine what makes a great web server host when you're not sure what to look for. To help make your journey to find the best possible web server host for your business easier, here are a few key characteristics to look out for.
Your company's website is one of the most important things for marketing and web traffic. After all, it's the first thing potential customers will look for, and your site is often your first impression. However, in order for your website to make a great first impression, your audience first needs to be able to access your site. A DDoS attack could keep them from doing so.
A DDoS attack stands for a Distributed Denial-of-Service attack. This is a cyberattack that occurs when a botnet, or a network of infected machines, attempts to overwhelm your server with fake requests to visit your website. Every time an online user types your website into the URL field and hits 'enter,' they're sending a request to visit your website to your web server. When a DDoS attack is happening, real users trying to access your company website will be unable to do so because of the botnet's swarm of fraudulent requests.
Up to 35% of surveyed companies said they've experienced a DDoS attack within the last year, which means these cyberattacks are more common than you think. You need a web server host that provides DDoS protection for your website without costing you additional fees.
Low latency is essential for your business' success and is determined by three specific factors: bandwidth capacity, network distance, and physical distance. You want to be as close to your web server as physically possible to help reduce the risk of any lag, which can be created by network distance.
Network distance is the number of jumps that your online data needs to make to reach its destination. The better optimized your web server's network route is, the fewer jumps your data needs to make, which reduces latency and improves the speed of your website.
Low network latency and DDoS protection are both great to have, but they don't mean much if your web server host doesn't have ideal customer support. Make sure when you're looking for a web server host for your company's website that you pay close attention to the experiences you have with that server host's representatives. While you may be able to brush off a bad customer experience when your website is working efficiently, you don't want to have that experience when you're in a time of crisis.
That said, look for a web server host that provides 24/7 customer support with an average response time of approximately 20 minutes. It may also be a good idea to consider how many locations the web server has. By having multiple support representatives in a variety of time zones, you can feel confident knowing you'll get the help you need.
The web server host you choose for your website plays a big role in the success of your company. Be sure to keep the characteristics above in mind the next time you're in the market for a new web server host.