Traveling the world is a dream for many of us. It broadens your horizons because it allows you to interact with a completely new culture. Unfortunately, it’s also a costly exercise and so not always possible.
What if you could have the same experience without leaving your living room? What if you could take a virtual tour instead? Would you spend the money on the plane ticket and accommodation and battle the crowds? Or would you opt for private tours that offer a more personalized experience?
In this post, we’ll discuss whether or not virtual reality travel could kill the travel industry.
It’s hard not to think back to the holodecks on Star Trek when considering virtual travel. We’re nowhere near that level of technology yet, but perhaps we might be one day. For now, businesses in the tourism industry have to stick to VR programs and virtual tours on a smaller scale.
Currently, the hospitality industry is starting to use VR in its marketing. This could be in the form of showing off their facilities or showing off a major attraction in the city. It’s a very powerful form of marketing because people can see what they’re getting.
VR travel is appealing but is it really a replacement for the real thing. Yes, you’ll get to experience the sites, but in a fairly boring way. Bad weather, unexpected delays, and comradery all help to enliven the travel experience.
VR can’t possibly trump the thrill of experiencing the smells and sounds of a new city. It can’t replicate the vibe out amongst the people. VR can let you see another culture in action, but it can’t let you be part of it.
Looking at the way the industry is heading, we’d say it will enhance it. Tourists today are looking for authentic experiences. They’re working with private tours so that they don’t have to have the same experience everyone else does.
A VR trip might be convenient, but it’s going to be too generic. Overall, therefore, it’s unlikely that VR will kill real travel at this stage. If anyone ever comes up with a functional Star Trek holodeck, though, that could well change.
Vasilii Chekalov is a computer geek with great affinity for healthy lifestyle and weights. While not at the gym, his inquisitive mind devours information about digital marketing, outreach strategies and growth hacks. Master organizer, he knows the Α and the Ω of potent and enticing virtual presence.