As an early stage start-up, growing a loyal customer base and retaining them are at the forefront of your strategic goals. To outsmart your competitors even with a small budget, you need to follow a set of rules and techniques in order to thrive online. Trending on LinkedIn or Twitter does not require lack or magic. There is a science behind why influencers share your content. That’s where growth hacking comes to play.
Job hopping has become a new norm among the millennial. Despite the constant high rate of unemployment, employers face a tough time in retaining employees. This is especially true in sectors which are highly competitive industries. There is an equal amount of struggle for hiring managers for finding candidates for fresh postings and also retaining the ones which have already been hired. Businesses have to constantly think of new employee retention ideas to stop their employees from leaving.
Our workplaces are ever-evolving. Workplace changes are accelerating. Early January of 2019, I traveled to Mexico to facilitate a workshop for a group of executives. I shared the platform with seven presenters from around the globe. During lunch, the discussion revolved around rapid changes that take place globally in the business environment today and how hard every company works to prepare and adapt to the changes. Everyone everywhere wants to be ahead in the game. And it is necessary to remain at the top in this environment, you’ve got to go that extra mile and prepare ahead of time for the changes. However, what we fail to realize is that while all mechanisms are geared towards preparing for these changes outwardly, we are unprepared from within. And because of this, there is constant tension and fear that looms within us due to which your full potential isn’t seen at work. You really aren't giving your best despite the efforts and hard work that you put in.
Branding is essential for all businesses. Branding is not just delivering products. Some of the best branding ideas help your business create experiences and build connections with customers which is much more than the product or service you offer. People come to your brand not for the product but for the experience. That is the real essence of branding. Everything your brand identity is related with will have an effect on your brand. This can be as big as the logo design or as subtle as the choice of colors you pick for the next billboard. Marketers who have created strong brands are aware of the fact that brands live everywhere. Branding your company means giving it life and meaning. It gives shape to the reason why people should connect with your brand.
We are no longer in a period of rapid change. We have now entered an amazing inflection point where true transformation happens. For example, we changed how we listened to music and catalogued our media when we went from CDs and floppy discs to all our smartphones holding music, photos, files, email and access to information. Technological change transformed our processes in these industries.
There is no doubt about the fact that a significant part of digital content is being viewed on mobile devices. The number of mobile readers has already outgrown the number of desktop-specific readers. No longer is responsive web design sufficient to cater to the needs of the mobile reading pattern, even if it may smoothly pass Google’s mobile-friendly test. You need to think deeper and work around all the aspects like text, videos, images, etc. which impact the user experience. Hence, mobile-friendly content will be truly appealing to mobile readers. Remember that you risk a high chance of losing your users if you are only focusing on responsive web design as your mobile strategy.
Nine out of ten companies believe that they are too slow to market with new products. In the consumer goods category around 80% of new products fail. Since 2000, 52% of the Fortune 500 have merged, been acquired or gone bankrupt. These are some of the reasons why senior corporate executives are increasingly turning to separate innovation labs to spearhead their new product development. Innovation has never been more important nor so difficult.