Fatima is crafting the art of communication with written words. With a post-graduate degree in marketing from the University of Mumbai, she can sell really well. But there is something she can do even better, write. The very existence of humanity is based on communication. She believes that words are the tool to convey ideas, creativity, thoughts and "whatnots'. "If you can convey, you can convince", as simple as that.
Big Data, this term is the new obsession of organizations across the globe. The term refers to sets of data that are so huge or complex that traditional software tools are inadequate to capture, curate, manage, and process them. Big Data Analytics is an analytical technique that enables businesses to predict the likelihood of an event and take timely business decisions.