If you are a real estate business owner, clients are your lifeblood.
If you are looking for more of them this guide can help. We will be showing you tips based on what experts in the field have said to us. If there is one thing you can do, it’s listen to a real estate podcast.
You can be able to learn the latest trends and insights from people in the industry. It will also give you a good opportunity to stay in the know. You might find some creative ideas on how to acquire new clients.
Let’s take a look now at the following things to consider when getting new clients.
As a real estate business, it would be a mistake to operate without a website. Especially when you have listings of available homes for buyers. Most of the home hunting begins online these days.
It is important that you make sure you create a website (or have one made for you professionally). This way, you can create content that is SEO-optimized and makes it easy to find you online. Don’t forget that you need to have professional photos done so people can see what the home they want looks like on the inside.
With a website, you can also use it to collect leads via your email list or contact page. You’d be surprised what it can do for your business other than provide insights for buyers and sellers alike.
You can purchase real estate leads via a lead generation company. The companies will advertise on your behalf and target buyers and sellers. They will send the company information and you can reach out to them.
These days, a lead gen service will set you up with a CRM. This will help you keep track of your leads as you nurture them over time. As long as you are consistently communicating with your leads, they can turn into your trusted clients.
If you are willing to put yourself out there in person, it might get your foot in the door. You can talk to people in your community and have conversations with them. If they ask what you do, let them know that you’re in real estate.
You’d be surprised how the conversation can take off once you mention that. Someone will say they are planning on buying a house. Or they may say they know a person who is planning to sell.
These conversations can make for great lead generation. You can get the person’s information, call them up, and tell them that ‘so-and-so’ sent them. It will be a bit warmer than the cold emails or calls that a lot of real estate business owners might end up doing.
If you already have clients and you did a good job with them, ask for referrals. They may be so happy with what you did for them they won’t refuse to help you. They’ll tell their friends, family, coworkers, or just about anyone about your business.
Referrals are often a great source for quality leads. Granted, that won’t disqualify any of the other approaches to acquiring clients. You can also reward your clients after a referral has closed a deal through you.
It’s your way of saying thank you to them for helping you out. It’s nice to give someone incentive when it comes to growing your business.
We live in an age where people will rely on social media all the time. This can also mean discovering a house that is up for sale. You can establish your social media presence and post relevant content.
This can include featured properties that are available for sale. Take professional pictures of key features and potential buyers might be interested in looking at the property itself. You can also use social media to promote content, talk with potential leads, and more.
With properties that are listed, you can host open houses. Prospective buyers will visit and check out the property. From there, they can decide whether it’s a place they can call home or move on to another one.
During these open houses, have a contact sheet to collect names, phone numbers, and email addresses. This way, you can follow up with them after the event. This way, you can gauge interested buyers and see who might want it more.
Keep following up and be consistent with your communication. At some point, some others may bow out and there can only be one interested buyer.
What niche are you focusing on? Luxury real estate? Rural real estate?
The more niche focused your business is, the better. You might be serving a specific kind of clientele. But that doesn’t mean you can’t be a generalist.
You can focus on buyers and sellers looking for a general realtor. Be sure to keep your clients’ best interests at heart regardless of who you’re working with. You may be focused on a niche that will be perfect for you because of your love and deep understanding.
Luxury real estate may be glitz and glamor. Or maybe you’re in it for the cool amenities and architecture among other things.
Finding clients doesn’t have to be hard. You can follow these tips listed above to help you find them. It’s important that you make sure you satisfy their needs and make them happy. Whether they are buying or selling, it’s up to you to make sure the deal is done with ease.
It can be a challenge, but you can get clients who are opening a new chapter in their lives or closing an old one. Either way, it’s up to you to use the acquisition methods above to your advantage. Don’t wait - get started on growing your real estate business now.
Felix is the founder of Society of Speed, an automotive journal covering the unique lifestyle of supercar owners. Alongside automotive journalism, Felix recently graduated from university with a finance degree and enjoys helping students and other young founders grow their projects.