Masha Ionochkina is a French political consultant and an expert in reputation management, boasting over two decades of experience in the field. Currently serving as the CEO at Silver Eye Reputation Management, a French agency, Masha leads a team of media and law experts dedicated to positive reputation and anti-crisis communications. With a background in political consultancy and global election campaigns, Masha has successfully managed international public affairs and media relations across numerous countries. A scholar as well as a practitioner, Masha holds a degree in Public Relations and Journalism from Moscow State University for Foreign Relations and pursued Doctoral Studies in Political Science. Fluent in Russian, English, Turkish, and French, Masha also holds a Private Pilot License. As a monthly guest columnist, Masha promises to deliver insightful commentary on reputation management tendencies, politics, and elections. Her proactive approach to shaping and preserving digital profiles and client reputations offers readers a unique perspective, informed by years of experience at the intersection of media, politics, and public relations.
Public shaming has become an unintended consequence of our era of transparency and openness, where apologies and explanations are shared with the world.
In the ever-evolving landscape of information warfare, Sun Tzu's timeless wisdom in "The Art of War - The Way of Deception" is often invoked.