Nirmalya Kumar is Lee Kong Chian Professor of Marketing at Singapore Management University and Distinguished Executive Fellow at INSEAD Emerging Markets Institute. Previously, he was Member-Group Executive Council at Tata Sons. As an academic, he has previously taught at Columbia University, Harvard Business School, IMD (Switzerland), London Business School, and Northwestern University (Kellogg School of Management). Nirmalya has written seven books, five of which were published by Harvard Business Press. Nirmalya holds a PhD in marketing from Northwestern University.
On 24 October 2016, Cyrus was in his Bombay House 4th floor office examining what seemed like a routine agenda for the Tata Sons board meeting that was scheduled to start in five minutes at 14:00 hours. Through the grapevine, Cyrus had heard that some of the board members had an unscheduled informal meeting earlier that morning. However, what they had discussed was unknown, and as such, he did not give it much further thought. The previous week had been business as usual with trips to China and Singapore to meet partners and investors.