Context Takes Over Content

Context Takes Over Content

Helen Yu 13/01/2023
Context Takes Over Content

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.”


I spoke at a few conferences and universities in 2022. The most frequently asked questions are:

  • How do above average presenters get better?

  • How best can motivated good writers become great/better writers?

Here are a few things that helped me over the years:

  • Start with your to be list and understand who you want to be and why. Take the time to figure this out. This could evolve over time.

  • Cultivating gratitude is the most powerful way of practicing writing skills. I start my day writing 3 thank you notes every weekday. I then add a storyline to each note during the weekend. Creating this gratitude journal helped me become a better storyteller.

  • Explore life. The broader experience you have, the more inspiration you will get when it comes to writing and storytelling. Make a point to see the world via traveling, reading or watching documentaries or shows that expose you to different cultures.

  • Understand who your target audience is. Remember how people react differently to a single word “bug” as shown here.

  • Make it relevant to your audience. Most people won’t remember your presentation. They do remember your character and stories. Better presentations are never jam packed with words.

  • Seek feedback post publishing or speaking so that you can improve.

  • Read books and listen to speeches from those you admire. Learn from them.

  • Practice, practice, practice! The more you write, the more you present, the better you become.

What else would you add to the list? Now is your turn to come up with a storyline that gets into the mind of your target audience. 

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Helen Yu

Innovation Expert

Helen Yu is a Global Top 20 thought leader in 10 categories, including digital transformation, artificial intelligence, cloud computing, cybersecurity, internet of things and marketing. She is a Board Director, Fortune 500 Advisor, WSJ Best Selling & Award Winning Author, Keynote Speaker, Top 50 Women in Tech and IBM Top 10 Global Thought Leader in Digital Transformation. She is also the Founder & CEO of Tigon Advisory, a CXO-as-a-Service growth accelerator, which multiplies growth opportunities from startups to large enterprises. Helen collaborated with prestigious organizations including Intel, VMware, Salesforce, Cisco, Qualcomm, AT&T, IBM, Microsoft and Vodafone. She is also the author of Ascend Your Start-Up.

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