Expected Earning of the Wicked Movie Cast on Instagram

With the release of the first trailer at this year’s Superbowl, the cast of the Wicked movie is creating a lot of buzz – but who stands to profit the most from their social media presence?  

New data reveals that Ariana Grande is the most influential cast member, earning up to $804,000 per sponsored Instagram post. 

A recent research examined the social media profiles of the cast, using influencer marketing calculators to establish which star is the most influential and how much they could earn per sponsored Instagram post.   

Ariana Grande took the top spot as the most influential cast member. The world-famous popstar, who has amassed a huge 380.5 million followers with a 1.1% engagement rate, could earn up to $804,000 for each sponsored Instagram post. 

Grande is set to portray one of the two leads of the movie, Glinda – also known as Glinda the Good. The star started out on Broadway and found fame in the Nickelodeon series Victorious before pursuing a full-time music career that brought her international recognition. While she has dabbled in acting since then, Wicked will mark her first lead role in a film.  

Jonathan Bailey was revealed as the second most influential cast member, with a follower count of 3.5 million and an engagement rate of 10.8%, enabling him to earn up to $22,000 per sponsored post. 

The British actor will portray Elphaba’s love interest Fiyero. While the star has an extensive background in theatre and television, he is perhaps known for his portrayal of Anthony Bridgerton in the regency romance Bridgerton, and recently earned acclaim for his role as Tim Laughlin in the romantic period drama Fellow Travelers, for which he won a Critic’s Choice Award. 

The third most influential cast member, Michelle Yeoh, could expect to earn up to $17,200 per sponsored post thanks to her 2.5 million followers and 3.5% engagement rate.  

The award-winning actress, who will play headmistress Madame Morrible, has had a long-standing career in films such as Crouching Tiger, Hidden Dragon and Shang-Chi and the Legend of the Ten Rings. She propelled to further stardom in 2022 after becoming the first Asian actress to win the Best Actress Oscar for her starring role in Everything Everywhere All at Once. 

Cynthia Erivo also ranked as one of the most influential cast members, with an earning potential of up to $8,600 per sponsored post due to her 1 million followers and 5.2% engagement rate, placing her fourth overall. 

Erivo will take on the lead character of Elphaba, who goes on to become the Wicked Witch of the West. The English actress won a Tony Award for originating the role of Celie in The Color Purple on Broadway before garnering acclaim for her roles on-screen. She is the recipient of various accolades, such as the Emmy and Grammy Award, alongside nominations for the Oscar, Golden Globe and BAFTA. 

Jeff Goldblum rounds out the top five most influential cast members, with an Instagram following of 2.6 million and an engagement rate of 2.7%, providing him with the opportunity to earn up to $8,270 per sponsored post.  

Goldblum will appear as the Wonderful Wizard of Oz – one of the film’s most iconic characters. The Hollywood legend is one of the biggest names among the cast and has featured in some of cinema’s highest-grossing blockbusters, such as Jurassic Park and Independence Day, alongside a host of other film and television credits.  

Top Ten Most Influential Wicked Cast Members