Media Zoo Launches Unique Centre for Strategy, Story & Training

Media Zoo, one of the UK’s fast growing creative agencies, has launched S²T, its new dedicated Centre for Strategy, Storytelling and Training.  

S²T has been launched in response to a growing demand from customers, particularly Comms and HR directors, for combined solutions that can provide critical thinking and training across the lifetime of the campaigns and initiatives they run.   

The new Centre builds on the success of Media Zoo’s existing strategic messaging and media training offer and takes a unique journalist-led approach to message development. Using a one-page StoryHouse to deliver succinct and easy to understand messages, the team can work with customers to develop strategic solutions, while delivering practical training outcomes via its suite of outcome-orientated courses.    

The Centre is headed up by Siôn Taylor, a former BBC Exec who led a wide range of factual prime-time TV shows, and who has more than 15 years’ experience working with businesses, governments and third sector organisations as Senior Media Counsel in the Media Zoo comms team.   

Siôn says:“We have developed cutting-edge comms techniques that make our media training and strategic messaging second-to-none. But we have also combined those techniques with skillsets that have traditionally been thought of as the HR realm. As a result, we have a suite of uniquely effective courses.” 

The team has developed a digital brochure that highlights the new service offer, with a range of 16 courses across strategic messaging, storytelling for business, media training, podcasts and webinars, public speaking, leadership, and team building. 

Journalist-led storytelling is at the heart of everything.  

Siôn says: “It makes a real difference that all our media counsel spent many years working as senior national-level journalists, in print and broadcast, before joining Media Zoo. They have written for television, film, newspapers, books, and magazines. And now they are helping our clients to discover and deliver their own stories in a way that makes them compelling, whatever the audience or platform.” 

The launch of the new S²T comes as Media Zoo looks to build on its success of the last few years and continue its rapid expansion both in the UK and overseas.   

Giles Smith, CEO of Media Zoo said. “I’m delighted to announce the launch of the Centre for Strategy, Storytelling and Training as it gives Media Zoo an increased service offer for the benefit of our clients. The strategic input and concise journalist-led messaging expertise that the S²T team provides, can be integrated into all the campaigns we work on for our customers and I’m sure will be at the forefront of inspiring positive change.