The New Era of Cognitive Computing: Introducing GPT-THINK

The New Era of Cognitive Computing: Introducing GPT-THINK

John Nosta 29/03/2023
It’s GPT-THINK: The New Era of Cognitive Computing

Technology has elevated the creator’s domain from craft to cognition.

It’s a complicated discussion and some solutions may offer some insights and practical perspectives. Let’s start off with that good old term paper. Academics are in a panic at the prospects of GPT papers that, in most instances, can be crafted better than that college student who currently cobbles together information under the guise of scholarship. I guess that conventional wisdom would suggest that it falls into the category of cheating. But to deny the viability of GPT as a writing tool is a bit like denying the inevitable. Let’s remember the blasphemies of the calculator, spell check and word prompts that started our descent into the hell of illiteracy. The current trend of suppressing or revealing GPT is foolhardy. But it kinda feels good for the academic elites who are clinging to convention.

Perhaps a better test of a student’s knowledge can be revealed in the “prompt, not the paper.”

Today’s AI is, in part, a function of data input. And “garbage in, garbage out” remains true. So, maybe another testing modality is the prompts themselves. Well-crafted input is both a necessity for optimizing GPT output and a direct reflection of the prompter knowledge. Let’s say that a student is writing a paper on The Thoughts and Innovations of Albert Einstein. A simple GPT prompt will get you a simple and conventional reply. But the more interesting, well-informed, and creative prompt will result in better content. So, let’s grade GPT prompts! Here are a couple that would reflect a student’s insights into Einstein and his unique thinking.

  1. The impact of Albert Einstein’s theory of relativity on modern physics.
  2. The role of imagination in Albert Einstein’s scientific discoveries.
  3. The influence of Albert Einstein’s work on the development of quantum mechanics.

Synthetic_art_created_by LinusEkenstam.jpeg

Synthetic art created by LinusEkenstam.

And there we have the key and salient reality of AI in today’s human world. The process is “inside your head” and the external manifestation — the art output—is partly created by technology. Surely, it’s a battleground now. And this distinction is under significant flux. But we must recognize the spark of creativity—the power of creation—is that odd synaptic connection between finger and keyboard.


Creation, high atop the Sistine Chapel.

Perhaps the crafts that define some aspects of humanity are shifting, with the help of technology, to a new reference frame with the creator. The elevation of thought is the new domain that artists and thinkers need to embrace, own and partner with technology as a tool of expression.

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John Nosta

Digital Health Expert

John is the #1 global influencer in digital health and generally regarded as one of the top global strategic and creative thinkers in this important and expanding area. He is also one the most popular speakers around the globe presenting his vibrant and insightful perspective on the future of health innovation. His focus is on guiding companies, NGOs, and governments through the dynamics of exponential change in the health / tech marketplaces. He is also a member of the Google Health Advisory Board, pens HEALTH CRITICAL for Forbes--a top global blog on health & technology and THE DIGITAL SELF for Psychology Today—a leading blog focused on the digital transformation of humanity. He is also on the faculty of Exponential Medicine. John has an established reputation as a vocal advocate for strategic thinking and creativity. He has built his career on the “science of advertising,” a process where strategy and creativity work together for superior marketing. He has also been recognized for his ability to translate difficult medical and scientific concepts into material that can be more easily communicated to consumers, clinicians and scientists. Additionally, John has distinguished himself as a scientific thinker. Earlier in his career, John was a research associate at Harvard Medical School and has co-authored several papers with global thought-leaders in the field of cardiovascular physiology with a focus on acute myocardial infarction, ventricular arrhythmias and sudden cardiac death.

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