It's time to start designing your restaurant brochure.

You've got the copy ready and a great graphic designer lined up, but before you get too far into it, there are some things that should be avoided when designing your restaurant brochure if you want to achieve maximum results.

1. Don't Use Too Much Text

Your brochure is not a textbook—it's a marketing piece. Too much text will overwhelm the reader and cause them to lose interest. Stick to the most important information and save the details for your website or menu. 

2. Don't Use Cheesy Stock Photos

Cheesy stock photos will make your brochure look unprofessional and dated. Instead, use original, high-quality images that will capture the reader's attention.

3. Don't Make it Too Cluttered

A cluttered brochure will be difficult to read and will cause the reader to lose interest. Make sure all of your information is easy to find and visually appealing.

4. Don't Use Too Many Colors

Too many colors can be overwhelming and will make your brochure look busy. Stick to a few key colors and use them consistently throughout the design.

5. Don't Forget to Proofread

Typos and mistakes will make your brochure look unprofessional and will reflect poorly on your business. Make sure to proofread your text before sending it to the printer.

6. Don't Use Generic Templates

Generic templates will make your brochure look like every other brochure out there. Instead, work with a graphic designer to create a custom design that will stand out from the competition.

7. Don't Forget to Include your Contact Information

Make sure to include your website, phone number, and email address on your brochure so that potential customers can easily contact you.

8. Don't be Afraid to Get Creative

When it comes to creating a restaurant brochure, it's important to think outside the box and come up with a creative design that will catch the reader's attention. Try using different fonts, images, and colors to create a visually appealing brochure that stands out from the competition. And be sure to proofread your text before sending it to the printer!

9. Don't Skimp on the Paper Quality

Make sure to use high-quality paper for your brochure. This will make it look professional and polished, and will help it stand out from the competition.

10. Don't Forget to Print a Copy for Yourself

It's always a good idea to have a printed copy of your restaurant brochure on hand. This will help you sell more food, get feedback faster and be able to reach new customers that may not see your website.

11. Don't Wait Until the Last Minute

Designing a restaurant brochure can take time, so don't wait until the last minute to start working on it. The more time you have to work on it, the better the end result will be. 

12. Don't Forget to Market your Brochure

Once your brochure is complete, don't forget to market it. Send it to your current customers, post it on your website, and include it in your marketing materials. A well-designed brochure can help you attract new customers and boost sales.

One way to make effective restaurant brochures is to use Venngage—a free infographic maker that provides various brochure designs not just for restaurants, but for many different businesses as well. Here are some brochure examples from their website!

Final Thoughts

Creating a restaurant brochure can be a lot of work, but it's worth it in the end. If you follow these twelve tips, you'll be able to create a brochure that will help you promote your restaurant and increase sales.