Automation can help you achieve a lot of things as it can help you save time and complete tasks quickly.
It also helps reduce the manual effort needed to complete tasks and saves you the effort of doing repetitive tasks too.
Automation can also help you save money because you’ll not have to spend on the salaries of numerous employees. Instead, all you have to do is purchase the automation tool and it’ll do the work for you.
Due to the numerous advantages of automation, about 75% of companies now use marketing automation tools.
But which ones should you use to improve your sales?
Let’s find out.
Email marketing is a great way to nurture your leads. Once you’ve got the email addresses of your audience, you can use email marketing to keep them engaged and convince them to buy from you.
Constant Contact makes this process simple for you by automating email marketing. Using this tool, you can seamlessly create emails using a drag-and-drop builder.
You can segment your audience and then send personalized emails to each segment. Also, the automation helps you send out emails based on triggers.
It’s also possible to set up a drip email sequence that will help you engage your leads and move them through your funnel.
Image via Constant Contact
Engaging your audience is important and Pardot helps you achieve exactly that. You can integrate this tool with your CRM and manage your leads better.
The best part about this tool is that it helps you shorten the sales cycles by helping you automate emails, nurture leads, report ROI, and more.
Their powerful Pardot Einstein AI can help you ramp up your sales and marketing operations and enables you to reach the right leads at the exact right times.
Image via Pardot
Posting content on social media regularly is of the utmost importance. If you fail to post content often, your audience will likely think that your brand isn’t active.
Additionally, posting high-quality content can help you generate engagement.
However, creating and publishing posts isn’t easy.
That’s where Buffer comes into the picture.
Using such social media management tools, you can schedule your posts for publishing on specific days/dates and at specific times. This ensures that your posts are published at the times when your audience is most likely to be active.
This, in turn, can help you generate more sales of your products and services through social media.
And that’s not all.
What makes Buffer even more impressive is that you can publish your posts to multiple platforms with a single click. As a result, this ensures that you’ll be able to flex your reach even further.
Image via Buffer
Communicating with your audience is very important to build a connection with them. While customer support teams are great for this, it can be difficult to scale up your operations with them.
This is especially important as you need the support teams to be available round the clock.
So, how does Botsify help you?
Botsify helps you build an AI-powered chatbot that can help you automate all of your engagement with your audience and customers.
Additionally, chatbots are available 24x7 and can chat with numerous customers at the same time. They can also reply to questions instantly. As a result, your customers will never have to wait to get a reply from your brand.
And that’s not all.
AI-powered chatbots leverage natural language processing (NLP) and machine learning (ML) to understand user queries and reply accordingly. This can help you improve your engagement with your customers.
But here’s the best part...
You can launch your chatbot on your website, Messenger, WhatsApp, and even SMS. This means that you can engage your customers at most touchpoints. You also need minimum human involvement, so you can concentrate on other important tasks.
Image via Botsify
Prospect.io is a sales automation platform that can help you improve your outbound sales team’s productivity greatly.
So, how can it help you?
It has a powerful email finder and list creator that helps you segment your lists with ease. The tool also helps you create multi-touch drip campaigns that not only encompass emails but also calls and other actions.
What’s more, you ask?
Prospect.io also integrates with leading CRMs and automatically syncs with them too. This means that you’ll be saved from doing manual data entry in your CRMs.
And the automation doesn’t stop there.
You can automate the enrollment of prospects based on triggers. Additionally, you can build blocks with automation so that the prospects are directed down a certain path based on filters that you set.
Image via Prospect.io
Autopilot stands true to its name and helps you put everything on autopilot. Using it, you can automate your customer journey by segmenting leads and customers, build customer journeys, collaborate with team members, and more.
It also helps you send out personalized emails to your audience without any coding and you can send out drip emails with ease.
And there’s more.
Autopilot’s marketing automation features are completely visual in nature. This means that you won’t don’t need to have any technical knowledge to use it.
Image via Autopilot
Automation can help you improve your sales by helping you complete repetitive tasks quickly without investing any manual effort. This ensures that you can concentrate on more important work.
Using tools like FLOW can help you generate leads on autopilot through on-demand webinars. Tools like Constant Contact and Prospect.io can help you engage your audience with regular drip emails.
Buffer can help you generate sales through social media scheduling while Autopilot can make it easier for you to automate the entire customer journey through visual blocks.
Botsify can help automate your engagement with customers by communicating with them in real-time through a chatbot.
Do you have any questions about the tools mentioned in the list above? Ask them in the comments and I’ll answer them.
Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.