Bluesky's User-Centric Approach Challenges Meta's Politics-Free Move: Custom Feeds, Algorithmic Choice, and Decentralization

Bluesky's User-Centric Approach Challenges Meta's Politics-Free Move: Custom Feeds, Algorithmic Choice, and Decentralization

Riddhi Doshi 14/02/2024
Bluesky's User-Centric Approach Challenges Meta's Politics-Free Move: Custom Feeds, Algorithmic Choice, and Decentralization

Meta has decided to remove political content from its algorithmic recommendations on Instagram and Threads to prevent bias.

Bluesky, a rising startup in the social media space, is gaining attention for its user-centric approach. Bluesky's CEO, Jay Graber, emphasizes the importance of offering users control over their social media experience through features like custom feeds, algorithmic choice, and a decentralized network.

Graber expressed concerns about the limitations of having "one algorithm run by one company," highlighting the lack of transparency and user choice inherent in such centralized systems. In contrast, Bluesky aims to empower users by providing them with the ability to tailor their feeds based on their preferences, including the option to filter out politics entirely.

Bluesky's unique selling point lies in its algorithmic choice feature, allowing users to select the type of content they want to see. Users can opt for a highly political social experience by following politically themed custom feeds and trending topics, or they can choose a more relaxed feed with content from friends and non-political subjects, such as pictures of moss and cats.

The flexibility of Bluesky's platform enables users to switch between different modes based on their preferences at any given time. This stands in contrast to centralized platforms like Meta's Threads, where moderation decisions apply uniformly to all users, limiting their ability to customize their social media experience.

Bluesky's decentralized approach aligns with other open-source platforms like Mastodon, offering an alternative social networking service. While Mastodon uses the ActivityPub protocol, Bluesky employs the AT Protocol. Bluesky's emphasis on decentralization and customization sets it apart from centralized platforms, where decisions made by a single entity impact all users.

Unlike Meta's Threads, which plans to integrate with ActivityPub, Bluesky plans to enable federation, allowing its network to interoperate with other decentralized platforms. Bluesky has already experienced substantial user growth since opening to the public, with nearly 5 million users and plans to enable federation later this month.

One notable aspect of Bluesky's customization features is the use of hashtags, which are not only used to surface terms and trends but also power custom feeds. Bluesky's API has facilitated the development of tools like SkyFeed, enabling users to build their own feeds using a graphical user interface. This democratization of feed creation allows non-developers to participate in the customization process, providing a level of personalization that goes beyond traditional social media platforms.

As the social media landscape continues to evolve, Bluesky's focus on user choice, customization, and decentralization positions it as a contender for users seeking an alternative to centralized platforms like Meta. The ability to create custom feeds based on preferences, combined with a commitment to transparency and user empowerment, could make Bluesky an attractive option for those looking for a more tailored and user-friendly social media experience.

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Riddhi Doshi

Mental Health Expert

Riddhi Doshi trains and coaches corporate leaders, educators and parents on issues of mental health and behavior. She is an internationally certified Parenting & Behaviour Coach. In past 15+ years she has conducted 2540+ open workshops, delivered 87000+ hours of talks, 53000+ hours of counseling sessions covering 59000+ students and 62,000+ women from various fields. Parenting sessions conducted by Riddhi are housefull and recent;y she completed her 366th Parenting session. She has been a speaker and advisor at various institutions and organizations including IIM, Ahmedabad, Rotary Club, Tata Power, Larson & Toubro and The Time of India. She holds an MBA in HRD, LLM and numerous other professional certifications from prestigious international institutions including University of Cambridge, BSY University, London, City & Guilds, London, Tata Institute of Social Sciences and NMIMS, Mumbai. She has been awarded with “National Award for Cultural Activities by AVANTIKA- Delhi”, “Excellence in Wellness”, “Young Entrepreneurs Award”, “Self Made Diva Award” among various others. With a mission to “make corporate leaders, educators and parents empowered and more aware about mental health & wellness”, Riddhi regularly gives interviews on leading media platforms. She loves to interact with corporate leaders, educators and parents to discuss about women issues, child psychology and parenting challenges.

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