Leading marketing automation and creative automation platforms, including the Inspired Thinking Group’s Deployteq and Storyteq, gathered among MarTech solution providers and marketing teams to explore the latest cutting-edge marketing technologies and tools at the Technology for Marketing event.
The event consisted of over 11,000 B2B and B2C senior marketing professionals, featuring household names such as Ralph Lauren and Oxfam, coming together to discuss the power of automation, campaign management, analytics, SEO, social media, affiliate marketing, lead generation and advertising.
Deployteq were among the keynote speakers, with ITG’s Business Unit Director, Robin Jung, taking to the stage alongside Wickes to explain the innovative marketing automation behind the brand’s Missions & Motivations Engine (MME).
This machine-learning model, developed in collaboration with Team ITG, drove a £7 million increase in revenue for Wickes over just six months by identifying what consumers needed for their project and why, and then delivering highly personalised, individual communications that encouraged them to action.
Sjuul van der Leeuw, CEO of Deployteq, said: “The event served as a fantastic hub for knowledge-sharing and collaboration, fostering a community of forward-thinkers dedicated to pushing the boundaries of what is possible in marketing and technology.
“Access to such insights is key in providing a roadmap for businesses seeking to navigate the complex landscape of modern marketing. AI and automation technology continue to play a transformative role in boosting efficiency and innovation across businesses. It’s not just about streamlining processes; it’s about unleashing the potential for growth and creativity.”
Alvaro de Salvo, Marketing Director at Storyteq, added: “These events highlight how truly remarkable these solutions can be in unlocking the power to champion businesses of all sizes. Whether you're a startup with vision, a small medium sized business, or an established corporation looking to stay ahead, MarTech powered by automation and AI opens doors to unprecedented possibilities.
“MarTech solutions, and AI in particular, are levelling the playing field, continuing to democratise innovation and ensure that every business can harness this technology to thrive in what is a rapidly evolving digital landscape.”
This comes following the recent announcement of Storyteq BrandCore, an innovative AI-driven engine that provides marketers with secure, controllable AI that bolsters brand-compliant marketing by learning from user interactions and brand guidelines.