Do you want a proven formula that can generate you clicks on your text ads like crazy ?
✔️ Headline – Attract attention (Be Relevant) 25 chars
✔️ Description line 1 – Generate Interest (Be useful) 35 chars
✔️ Description line 2 – Ask for the click (Show the value) 35 chars
✔️ Display Url – 35 chars
👉🏼The best approach to attracting attention is often to be TOTALLY expected by being as relevant as possible. The best way I’ve found to instantly attract attention and appear relevant to the search of the user is to strategically use the keyword (or search query) in the headline.
👉🏼Profiting from paid search is not convincing and clever, but it is clear and useful. “Convincing” refers to claims and slogans. The term “Clarity” refers to compelling facts and facts. Interest is generated when the researcher understands what is being offered and how to apply it directly and benefit from it.
👉🏼Asking for the click or Call To Action. The CTA should state or imply the value your visitor will get by choosing our ad. Use strong CTAs to answer the question.
We can ask for the click (and communicate its value) by using customer-centric, action-oriented words. Adding urgency with action phrases can also work.
Catch me? Now you try it out.
Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.